Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only, and you may find it not as helpful.
Mailgun is a transactional email API integration—a cloud-based service to send, receive, and track emails. It has excellent features for intelligent inbound routing, storage, and email validation. It simplifies the process of sending transactional or bulk emails. It has searchable logs. You can scale quickly. You can A/B test data. You can use tracking and analytics feature to manage emails.
Instead of showing the same form asking for their name and email address, Hubspot allows you to identify this lead and show a different offer, or ask a different set of questions to learn more about them over time. This is called Progressive profiling – and it allows you to send more personalised email campaigns as you gather more information on your leads.
Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).[citation needed]

Nicolas continues to add, To develop great community with your email newsletter community, ask for feedback through email or social media at the end of each email, and consider sending out a simple survey twice a year to gather feedback. Some companies also create Facebook groups specifically for newsletter subscribers to share feedback, ask questions and connect with other subscribers”.
With the addition of automation, MailChimp’s Forever Free capabilities now surpass the service offerings from some of the industry’s top paid contenders. Automation is a huge plus and enables you to send emails for a variety of actions (like welcoming new subscribers or wishing old ones a happy birthday) without doing anything yourself. More than half of the email marketing experts we interviewed said that automation was one of the key features to look for in an email marketing service, and its absence was one of our biggest knocks against MailChimp before.
Infogroup Media Solutions maintains the highest standards for our email marketing campaigns and continually monitors the marketplace to identify trends and emerging markets. Our expertise and knowledge of the strategies in play can help your company achieve a greater degree of success in your campaigns. We deliver industry-leading customer service and targeted strategies that ensure maximum return on your email marketing investment. Infogroup offers your company the best in email marketing solutions.
Potential Customers: Customers who haven’t bought your product or service (yet) but may buy in the future, fall into this category. These are prospects who you can email educative content that helps them understand your brand, product, or service better. You can even email them content that helps them see the brighter side of your market or current trends better.
Why It’s Important: Magdalena Georgieva, writing for Hubspot, shares the following incredible statistics: “We took a look at 21 of our existing thank-you emails and found that, on average, they generated a 42% open rate and a 14% CTR. For comparison, we then looked at the generic marketing emails we’ve sent to one group of our buyer personas. The sample used here was larger – 131 emails – which, on average, generated a 12% open rate and a 6% CTR.”
Which is why you should just turn those notifications off. Don’t even pay attention to the numbers early on because every unsubscribe is going to feel personal. I used to obsessively refresh unsubscribe data and experienced each one as a breakup, like I was being dumped! But we’re not for the people who don’t need and like what we have to offer, we’re for the ones who love it and can’t get enough! Now I don't even look at the unsubscribe list. (Cue Beyonce’s “Irreplaceable”)

Draft a business plan for your email marketing company. A business plan helps you stay on track during each phase of business development. Your business plan should contain at least four sections and include a description your business and the types of clients you want to attract, startup and monthly costs, licenses needed to run your business and a marketing strategy to help promote your services.
Touchstone is a great tool to test your subject lines virtually in real time. It not only enables you to create a virtual simulation of your subscriber base and uses a proprietary algorithm to predict likely open, click and bounce rates for the subject line you want to use, but also allows comparing the analysis against 21 billion emails as well as trends in your industry or sector.
Transactional or relationship content – These are usually receipts of payment, shipping notifications and so on and facilitate or provide updates about an already agreed-upon transaction. These are exempt from most of the requirements of the CAN-SPAM Act, although they cannot contain any misleading or inaccurate routing information (i.e. the “To” and “From” fields, plus the email address and domain name must clearly show who the email is from.)
Email marketing is one of the most effective ways to enhance your small business’s growth. However, if you don’t do what it takes to send highly personalized emails to your list, you’ll find it difficult to see real profits. After all, how much can email marketing really do for you if you’re sending out the same email to all your list? All of your customers are not the same so why should they all receive the same email?
Our targeted email advertising system will safely and automatically advertise your website to thousands of new double opt-in leads every week. You choose the targeting of your email ads, we collect the targeted opt-in leads, and then we do all the mailing! We offer the best solo ads in the industry. Our email ad service is 100% opt-in and spam free.
The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[19] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]
Email design matters in any successful email marketing campaign. If your emails look terrible, that reflects badly on you, and can make people stop reading. With more people than ever reading emails on mobile devices, it’s important to use a responsive email template so your email resizes automatically whether people are reading it on a phone, tablet, or desktop.
The percentage of email opens on mobile devices continues to grow. According to the GetResponse Email Marketing Benchmarks report, webmail opens make up 56.52% of all email opens, followed by mobile opens at 26%, and desktop opens at 16.99%. The responsive email design tool means you can make sure that your email looks great on any screen, automatically.
If you offered subscribers a coupon in exchange for their email address, make sure you set up your email automation to actually send the coupon code in the email. Create an obvious CTA that takes users directly to your website to redeem the coupon. If you offered a PDF or something else in exchange for an email, make sure it’s included in the first one.
I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone.
“When I began this program, I was having trouble getting setup. Every time I had a problem, I emailed support for help (on a Sunday). I had to email them several times and was getting frustrated and was feeling burdensome. Not only did they reassure me that I was not a burden to them, they never gave up on me. In a short while they had my problem solved and my email campaign was well on its way! Absolutely fantastic customer service!” 

CakeMail is an email marketing tool intended for small businesses that makes sending out emails very easy. All users to have to do is title their new campaign, set up list of recipients, give their email a design and select a time to send it out. There is also an advanced editing section which is great for users who are more experienced with HTML. CakeMail can be integrated with Google Analytics so users have access to detailed reports on insights such as open rates, unsubscribe rates, click and bounce.
Remember the limitations of customer surveys. Customers may not know how they’d really respond to hypothetical prompts (such as, “How much would you pay for a product with [xx] feature?”), while relying too closely on survey data prevents you from understanding the nuance behind customer responses. Pair survey data with in-person feedback gathering, if possible.
Knowing when you should send emails to your contacts has always been the eternal question for email marketers. And the answer is as unique as your subscribers. Each audience is different. To find the best time to reach your contacts, check your email analytics and implement GetResponse’s perfect timing delivery. This way your emails won’t get buried among other messages flooding your subscribers’ inboxes. With Perfect Timing, messages only hit the inbox when each contact is most active, and therefore likely to open and engage with your message.
Address subscribers by name. Personalized emails are more successful. Buffer also suggests to personalize your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful. Some studies show that educating and segmenting your audience will boost your click through rate on emails by up to 50%.
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