Describing itself as an ‘ECRM’ (ecommerce CRM), Drip’s focus is all about managing the customer lifecycle. This is evident in its comprehensive library of workflow-based automations, ample ecommerce integrations, tagging functionality and conversion tracking. Drip’s easy-to-navigate interface and solid deliverability rates also get a big thumbs up from us. Its main drawback? The free plan’s unlimited email sends are a little pointless considering the 100-subscriber limit.
Create a time-sensitive promotion that relates to customers’ interests. Offer a discount on the same category of items that they bought in the week before. Living Social frequently uses expiring deals in their email automations, emphasizing how little time is left to snag the savings. They could take it a step further by offering personalized recommendations based on users’ browsing behavior.
Social media – the undisputed king in the marketing domain… And then there’s email. Think of it as a grandparent to social media marketing. Don’t be fooled, it’s still reliable if used the right way. Today’s marketers may not be as email savvy, nor do they consider it to be a “cool” way of contacting clients, however, it has stood the test of time and proven itself to be an effective method of communication.
You have the final say over every aspect of your email marketing communication. Do you have a team of people executing your campaigns? Through team management you can take full control over your email marketing projects and make sure your campaigns run smoothly and the right people on your team have the right access level within your GetResponse account.