In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by Redbubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." Redbubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes.
That said, your confirmation emails don’t have to be boring templates. Use them, as Hipmunk does in the example above, to engage subscribers and get them ready to interact with your brand. Here, Hipmunk shares all the different benefits users have access to; yours could include links to FAQs, helpful articles, “Start here” guides, or other resources that create a more positive experience for your subscribers.
It’s also important to look at what content has already done well for you. As this content will make a great addition to your newsletter. Amber Ooley from Thrive Internet Marketing Agency says, “I pull the top-performing blog posts and other content from the last week based on Google Analytics, website engagement, and social media shares. Then, I’ll craft it all into a consistent email template”.
However, there are still a percentage of small business owners who do not take email marketing seriously. This is mainly because of the misconception that email marketing is reserved for the big players in the market. They assume that you need to have lots of customers and a million dollar revenue stream to actually make profit from their email list.
Victor Bilandzic from Motava, explains that keeping emails short and sweet is key. He says, “Long-form emails are not read. For the various newsletters we manage, we have two approaches: 1. If the design is graphic-heavy: Only use a few lines of copy and a bold link to one external link or action we want the reader to take. 2. If the design is simple or text-only: Only a few paragraphs of copy with a plain text link at the bottom”.

Carl: So this is one example of a newsletter. Another example of a newsletter will be this email here from Uniqlo that they sent to, again, most likely to their entire list during the holidays or during winter. And here, we have this great content or this beautiful image about this orange jacket followed by some pricing information and some holiday discounts, along with a few other items that they were promoting.
Save articles and videos with its browser add-on, or connect your RSS feed, Twitter account, and more to pull in more content you've already shared. When you're ready to send an email, Revue shows each content item you've saved in the sidebar, where you can drag-and-drop them into your email. You can then customize the description, and add additional sections and dividers to organize your email. It's one of the fastest ways to build a weekly news email from existing content.
Historically, it has been difficult to measure the effectiveness of marketing campaigns because target markets cannot be adequately defined. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency.[citation needed] Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration, revealing a communication channel's scope. At the same time, however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.
You can add more detail to your emails with GetResponse, as well. It can import images from Flickr, Facebook, and iStock, sell products in emails with PayPal buttons, and even reuse text from previous emails with its snippets feature. Then, you can schedule your emails in advance by dragging them to the correct date on a calendar. And if you're promoting your products online, GetResponse has you covered with tools to import contacts from Facebook forms and Twitter ads.
In the example above, Fruit of the Loom encourages readers to follow the brand on social platforms like Facebook and Twitter. However, this isn’t the only way to integrate email and social. Send out messages whenever you have new content you’ve published exclusively to your social feeds, launch a social contest, or have a particular social post gaining traction within your community.

We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.
You can collect relevant information from your contacts along the subscription process and use it to tailor the communication to their needs and preferences. Based on the data you can create segments of people sharing common traits. Use the information you gather to display dynamic content in your emails. Dynamic content is known as “smart HTML” and allows you to show different images, CTAs, and wording, depending on your customers’ preferences and actions.
If you want the simplest way to send an email newsletter, and don't have more than 5,000 subscribers, you can't get any simpler than Tinyletter. An insanely simple email newsletter app from the MailChimp team, Tinyletter has no email templates, no integrations with other apps, and almost no features—it's the only app on this list that doesn't include Zapier integrations. All it lets you do is make a landing page for people to signup, then write text-focused emails and send them to your subscribers in a click.
Conventional wisdom says that business emails should be sent between 9am-6pm Tuesday-Thursday. Avoid Mondays when people are overwhelmed and Fridays when people are checked out. But in reality, because everyone does this, the vast majority of business emails are delivered between 11am-4pm on Tuesday, Wednesday and Thursday. That’s a lot of volume in the middle of the week.

As with every other email: Include a CTA. Don’t forget that dopamine:  Present them with a discount coupon and invite them to make another purchase with you, or invite them to refer their friends to you. Make it easy for them to do either, including providing links that take them straight through to a personalized shopping cart (to make the purchase, with the discount applied), or referral program (with their personalized sharing link displayed).


Describing itself as an ‘ECRM’ (ecommerce CRM), Drip’s focus is all about managing the customer lifecycle. This is evident in its comprehensive library of workflow-based automations, ample ecommerce integrations, tagging functionality and conversion tracking. Drip’s easy-to-navigate interface and solid deliverability rates also get a big thumbs up from us. Its main drawback? The free plan’s unlimited email sends are a little pointless considering the 100-subscriber limit.
The key here is just not to purposely deceive your recipients. If you are sending a campaign on behalf of ABC widgets, it’s a breach of the laws to put ‘Brad Pitt’ in the From name field to get people to open the campaign. However, arousing curiosity or getting creative with your subject line is perfectly ok, so long as you don’t purposely try to deceive recipients.
Instead of creating a new email from scratch every time, use a pre-defined newsletter template to save time and help maintain a consistent brand image. When someone selects a template to use as the basis of their email design, they are free to make changes and edit as they see fit—however, those changes will only take place in that email, they do not affect the original template.

With a clean and minimalist design, Benchmark is one of the most user-friendly newsletter tools we’ve tried. What’s more, their free Starter plan gives you access to all areas – marketing automation, forms, surveys and reporting included – with a few caveats (you won’t be able to activate automations or A/B tests, for example, and sign-up forms will only allow you to add 75 subscribers a day).

Every year, InfoUSA deploys an average of 25 billion emails for thousands of businesses across the country. We also invest over $20 million every year to having the most up-to-date data possible. We employ over 300 full-time researchers to ensure our business and consumer records are current. We then make 24 million calls each year to gather and verify valuable business information.

The content you create and share should engage people in ways that make them clients in the future. Start by asking, “Whose attention am I trying to keep and what would they be interested in seeing from me?” If it’s on brand for you, it’s also valuable to them. Do this, and people will love you for sharing your expertise with them and will ask for more (or, at least, stay subscribed long enough to get to know you and your business better until the the time is right for them to buy).


How you communicate with your customers speaks volumes about you. That’s why CreateSend helps you produce quality, professional emailers using a library of templates. Enjoy the results you want without the hard work: you can choose from more than 20 free templates OR if you prefer you can request our custom-design service for a totally individual approach.
After Mailchimp, here's another animal in the email marketing zoo. EmailOctopus is a special breed: it's built on top of the Amazon SES service that provides the email infrastructure. The Octopus takes care of the newsletter tool in which you build your email campaign and manage your subscribers. Once you hit the send button it will be channeled through Amazon's email server.

No graphics are allowed on the “brown paper wrapper.” This provision makes sure that recipients cannot view sexually explicit content without an affirmative act on their part – for example, scrolling down or clicking on a link. However, this requirement does not apply if the person receiving the message has already given affirmative consent to receive the sender’s sexually oriented messages.
The post is very informative and the list you have shared with is great, but the Constant Contact is good I think to start the company as the live chat features are powerful in it can solve the one query on time. But it’s chargeable that to $20 at least it should be $10, I don’t know much about its but I’ll try for that free package and check it. Thank You.
Instead of creating a new email from scratch every time, use a pre-defined newsletter template to save time and help maintain a consistent brand image. When someone selects a template to use as the basis of their email design, they are free to make changes and edit as they see fit—however, those changes will only take place in that email, they do not affect the original template.
ModCloth sends an email after users have had a live chat session on their site. They also humanize the brand with a photograph of the customer support rep, including information about her hobbies and where she’s from. The brand solicits feedback about users’ live chat experience, and they can then use that data to improve the support they provide and ultimately drive more sales.
Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
While you can use the old batch-and-blast method to send out a mass email to your subscriber list quickly, email automation can help make your newsletter relevant by targeting interested customers. Email automation tools allow you to pre-make emails and schedule them, or deliver emails to subscribers based on their behavior, which is definitely a more desirable—and more successful—option than batch-and-blast.
Social media – the undisputed king in the marketing domain… And then there’s email. Think of it as a grandparent to social media marketing. Don’t be fooled, it’s still reliable if used the right way. Today’s marketers may not be as email savvy, nor do they consider it to be a “cool” way of contacting clients, however, it has stood the test of time and proven itself to be an effective method of communication.
Want to quickly personalize your email templates? Mailerlite makes that easy, with color-focused themes with content blocks you can move around. Its pre-made templates aren't rigid, HTML templates, but instead include the same header, signature, background colors, and content blocks as any other them. That makes them easy to make your own. You can then use those same tools to build landing pages and popups to gather subscribers for your lists.

Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[10] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
By the late noughties ISPs had introduced a range of methods to protect customers from “unwanted” email. Windows Live Sender Reputation Data (2008) allows recipients to vote for whether an email is spam or not; Hotmail Sweep and Google’s Priority Inbox (both 2010), were created to help recipients de-clutter their inboxes. Introductions such as these have caused email marketers to be more strategic if they want to get their messages noticed. Around the same time reports released by several marketing organisations helped force marketers to focus on their strategies if they wanted to be successful.

Everything's simpler in Mad Mimi. The email editor helps you search for stock photos, the audience tab shows all your contact details in a tabbed table similar to a spreadsheet, and its social tool lets you add your social profiles to every email automatically. And if that's not enough, click the Add Things button to add a form builder, RSS-to-email tool, drip campaigns, personalization tools, and more. That lets you make Mad Mimi an email newsletter with just the features you want.


Hamna Amjad from Ridester mentions, “The first step is to figure out your newsletter’s goal! It should totally be based on the sort of business you are in and your target audience. Next comes the content that would go in the newsletter which should be only 10% promotional and about 90% educational to build up your subscribers’ interest in your products rather than making them feel that you are selling all the time.”
What we liked: Marketing automation is a little more sophisticated than other tools’, with options to build and even test various campaign workflows (e.g. based on page visits, email engagement, product purchases). Reporting is also pretty good, although it’s a little annoying that the free plan doesn’t give you details of who opened and clicked. Their paid plans are pretty affordable, starting at only $25 for 40,000 emails.
4. Make Links Clear and Visible & Use Text Links: Make sure that all links to your product purchasing pages are clear and visible. When possible, default to blue, underlined links for easy user recognition. Though in web design it is often unadvisable to use the words "click here" in a link, in email design it typically is more effective to use the words "click here." Make sure that your links are text links and not image-based links as images may not appear in all emails.
We added individual contacts, copy and pasted groups, and imported files to find out how simple it is to build your email lists. If you’re just getting started with email marketing, this may not seem important, but if you’re migrating large numbers of subscribers from one email service to another, the ease with which you can import contacts will save you significant amounts of time and energy.
Make it a value-add for your subscribers. Anyone can compile a list of articles; why should your subscribers take the time to peruse yours? Weisberg sums this up with the basic thesis behind The Skimm: “Let’s make it easier to be smarter. That’s really what Skimm does – it makes it easier to be smarter in a way that already fits in with your daily routine.”
A. Each separate email in violation of the law is subject to penalties of up to $41,484, and more than one person may be held responsible for violations. For example, both the company whose product is promoted in the message and the company that originated the message may be legally responsible. Email that makes misleading claims about products or services also may be subject to laws outlawing deceptive advertising, like Section 5 of the FTC Act. The CAN-SPAM Act has certain aggravated violations that may give rise to additional fines. The law provides for criminal penalties – including imprisonment – for:

When you send out spam, you can flip that number and you'll see less than 20% actually make it in, if that. So we recommend getting permission. Create a Signup Form and put it on your site. Sign up customers for your emails when they make a purchase. Whatever you do, make sure you have permission so that your email marketing campaigns aren't sent in vain.
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.

ModCloth sends an email after users have had a live chat session on their site. They also humanize the brand with a photograph of the customer support rep, including information about her hobbies and where she’s from. The brand solicits feedback about users’ live chat experience, and they can then use that data to improve the support they provide and ultimately drive more sales.
Over time, look at your data to determine if and how you need to adjust. Look at when conversion rates start to drop to determine when you can end the sequence. Don’t be afraid to send four, five, six or more emails, especially if that’s what your metrics are telling you. I know one company, for example, that sends a seven-part email automation to re-engage abandoned carts.
Clean Your List Regularly – On a regular basis, remove bounced emails, unsubscribes, and other non-deliverables from your list. When you send to these and they bounce back, it can trigger a block or filters on your emails to all addresses. Use an email validation service that will check for inactive accounts as well as duplicates, old domains, records that have requested no messages, honeypots designed to catch spam bots, and other issues that could hurt future deliverability rates.

The requirements of the Act are fairly straightforward, yet easily overlooked. For example, did you know that if you fail to include your postal address on a commercial email, then the Federal Trade Commission (FTC) could fine you? In fact, each separate email that violates the CAN-SPAM Act is subject to penalties of up to $16,000. There are no exceptions for business-to-business email. All email – even messages to former customers announcing a new product line – must comply with the law.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
In the example above, Birchbox and Rent the Runway teamed up to give Birchbox subscribers a special discount on the rental retailer’s service. It’s a brilliant partnership – both target similar demographics, but neither competes with the other. In this case, Rent the Runway is able to increase its exposure and subscribers with a value-add for Birchbox subscribers (and no potential loss to Birchbox’s business).

The “Cons” are in the Privacy Policies, at least this is true for Constant Contact and Mailchimp. Constant Contact was bought out by Endurance International Group (EIG), an unscrupulous acquisitions company who has purchased ~74 web companies over a decade or so. Before EIG, Constant Contact was the most trusted brand in the business. Today, all you have to do is take a look at their Privacy Policy, if that’s what you want to call it – I have another name for it and Privacy was not one of them. See the sections on “Security and Privacy” and “Sharing of Information” as I said – towards the very bottom of https://www.constantcontact.com/legal/privacy-statement. Mailchimp’s Privacy Policy has similar wording, the sharing of your account information with their affiliates. However, Mailchimp’s Affiliate network pales in comparison and quite frankly, so does their contacts database.
Targeted email marketing may seem complicated at first, which is one of the reasons why small businesses don’t bother with it. However, when you actually implement it, you will find that it is anything but complicated. It is the missing piece of the puzzle for businesses that are unable to get results from their email marketing efforts. If you need help sending a monthly newsletter or building your email marketing campaign, then contact us and we will create a campaign for you that will help you achieve your goals.
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