Draft a business plan for your email marketing company. A business plan helps you stay on track during each phase of business development. Your business plan should contain at least four sections and include a description your business and the types of clients you want to attract, startup and monthly costs, licenses needed to run your business and a marketing strategy to help promote your services.
Be friendly. Feel free to use a casual tone in your email newsletters. Since most emails come directly from one person, people expect human voices in their inboxes. There's a good chance your subscribers are already in a informal frame of mind when they're checking their email, so an overly formal or stodgy voice might seem out of place. Plus, they've given you their email address, so you're already on a first-name basis. If you collect first names on your signup form, you can dynamically include them in your email greetings.
7: Security & compliance – If you have European citizens on your email list, you need to ensure that you’re email marketing tool is GDPR compliant. If you’re capturing particularly sensitive data (or are of a certain size), you may need to consider higher security standards. In this short section, we’ve briefly compared the security features & compliance standards (such as HIPAA, GDPR, ISO). If this is gobbledegook to you, don’t worry – skip straight over this section.
Carl: And both of them have their place in your email marketing strategy. One of the things I wanted to mention when it comes to newsletters is that often times, you don’t have new things happening every week. Often times, you don’t have new products, new items to talk about every week. And the default to that, whenever the C-suite is pushing you to be sending more emails, or you yourself want to send more emails, it’s the default to promotions.
Loyal Customers: Customers who buy your products repeatedly and give you regular feedback go in this category. Your loyal customers are the most valuable segment because they regularly invest in your products/services. They don’t require salesy emails or pushy offers. What they need is to feel rewarded so that they remain loyal. You could email them freebies or special offers exclusive to them.
The first thing to understand about new customers is that they’re in a precarious position. They trust you enough to buy something once, but they’ve probably had bad purchasing experiences before and, subconsciously, they’re afraid you might be another company that fails to deliver. If you do come up short, it’s unlikely they’ll buy from you again.
A very popular email marketing solution, Campaign Monitor provide its users with an easy-to-use drag and drop email builder as well as a drag-and-drop segmenting tool (to create different campaigns with different contacts). Using their email template, users can customise emails to fit their brand. This email marketing tool also offers A/B testing to optimise test subject lines, sender details and email designs.
Email marketing services let you track statistics and monitor the results of your campaigns through advanced email analytics like opens, clicks, bounces, mobile view statistics, email comparisons, and more. Based on the collected information you can make small changes (e.g. design, copy, structure, or workflow) and optimize your email marketing program.
This tool provides multiple templates for almost every purpose, including; newsletter, greetings, promotion templates, giveaways, etc. With the intuitive visual editor tool, you can add your own HTML and CSS to give more personalized look. With the built in spam filter, you can cross check your template and make sure it doesn’t contain any objectionable material.
Potential Customers: Customers who haven’t bought your product or service (yet) but may buy in the future, fall into this category. These are prospects who you can email educative content that helps them understand your brand, product, or service better. You can even email them content that helps them see the brighter side of your market or current trends better.
Sometimes very little, sometimes a lot. Hubspot, for example, may charge 10-20X more than most email marketing tools but they offer a built-in landing page builder, social media marketing tool and much more. On the other hand, ActiveCampaign offers an enormous amount of value while remaining one of the most affordable email marketing tools on the market.
It's designed for transactional and other drip emails, but Sendwithus could also be a great way to send out email updates from your blog and more. You'll be able to trigger emails to go out automatically whenever you publish—or make them work however you want. It's an easy way to send emails via an email sending service and integrate emails deeply into your app, while still having the convenience of beautiful email interface.
A cloud-based email platform, SendGrid is a tool built to serve developers. It is known as the world’s largest Email Infrastructure as a Service provider. Users can quickly send out emails such as shipping notifications, email newsletters, sign-up confirmations, etc. Businesses can also track email opens unsubscribes, bounces and spam reports without the use of code. This email marketing tool also provides templates, scheduling and A/B testing. Email analytics can be viewed in real-time.
Email newsletters so often restate things you've already written on your blog. Curated instead lets you gather everything you want to write about, then organize them into categories and turn them into emails in minutes. You'll save links then pull them out of the Collected Items list into your email body, adding a summary along with a category. You can also add text sections with categories as well.
The Advisor Coach, James Pollard agrees. He mentions that he looks for events happening all around him. Saying, “ If you’re a marketer, nothing bad happens to you because everything can be used to create a compelling story. Also, it’s important to stay current with events in your industry. If you can be the first to tell people about a particular idea or topic, they will follow you even more”.
If you offered subscribers a coupon in exchange for their email address, make sure you set up your email automation to actually send the coupon code in the email. Create an obvious CTA that takes users directly to your website to redeem the coupon. If you offered a PDF or something else in exchange for an email, make sure it’s included in the first one.
Customizing emails go a long way when done correctly. AWeber user and personality test company Truity has seen increased open rates as a result of their personalization efforts, including personality type-specific messages, like the one below aimed at its a specific personality type — ENFP subscribers. Truity uses the “digest” layout in AWeber’s Drag and Drop Email Builder for its newsletters, giving it a streamlined, cohesive look every time it hits your inbox.
It’s also important to look at what content has already done well for you. As this content will make a great addition to your newsletter. Amber Ooley from Thrive Internet Marketing Agency says, “I pull the top-performing blog posts and other content from the last week based on Google Analytics, website engagement, and social media shares. Then, I’ll craft it all into a consistent email template”.
We all need inspiration to do our jobs better. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. However, it is really hard to find good email marketing campaign examples as you usually need to be subscribed to an email list. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only, and you may find it not as helpful.
Cuuver’s James Nuttall agrees that the subject line should be enticing. Saying, “No matter how great your content is, there is no point in writing any of it if the people you send it to aren’t tempted to open the email in the first place; the best way to ensure they do this is to have a subject header which grabs their attention and makes them want to check out the contents”.