The percentage of email opens on mobile devices continues to grow. According to the GetResponse Email Marketing Benchmarks report, webmail opens make up 56.52% of all email opens, followed by mobile opens at 26%, and desktop opens at 16.99%. The responsive email design tool means you can make sure that your email looks great on any screen, automatically.
GetResponse is an email marketing tool that helps businesses both maintain their contacts as well as coordinate professional marketing campaigns. It offers a very easy-to-manage database, users can create individual campaigns and manage multiple emailing lists within the software. GetResponse can also be used to build landing pages and surveys and publish newsletters on social media accounts such as Twitter and Facebook.
Whether you already have a list of subscribers or are starting from scratch, email marketing services can help. All of the services we cover let you add contacts manually using copy and paste or by uploading CSV or Microsoft Excel files. Some integrate with third-party software enabling you to import Gmail and other webmail contacts, Salesforce.com and other customer relationship management (CRM) data, or other software where you might have contacts stored. Depending on the size and location of your list, third-party integration could be key. Verify whether you can export contacts as well (and how easy it is to do so) should you leave the service. Managing users who unsubscribe should also be easy so you're not accidentally contacting anyone who has opted out of your newsletters.
3: Ease of use – With some email marketing tools it’s taken me almost 3 hours just to make an email marketing template look acceptable on a mobile device. While all email marketing tools advertise visual email builders & easy-to-use interfaces, some are better than others. We’ll review some of the best below with screenshots to compare them side-by-side.

Mailchimp is a very well-known email marketing tool that integrates with popular apps and services like Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify, and SurveyMonkey. This inbound marketing tool allows you to easily sync your data from those services, import content from other sources, and learn how your campaigns are affecting your business. Along with reports to show you how well you’re connecting with your audience and how much money you’re bringing in, Mailchimp gives you tips for improvement. Mailchimp Mobile Dashboard enables you to check in from anywhere.


Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.

Hi..I'm jumping for joy..Just my way of thanking you for your service..I started a internet business about a month ago..Since I'm disabled, I'm on a tight budget if you know what mean..I kept trying to advertize my website through free offers, but was just not getting anywhere..Then I found you people..Wow, what a difference a day makes..My hits starting to increase.,and I'm not such a soarpuss all the time..Things are lookin up..Keep up the good service..:-) KEEP SMILING."


Yes, it is exactly as cool as it sounds. Every Friday you can get the best and the cutest stories about cats. Those newsletters include a bunch of links and meow-worthy pictures of cats. Also, you can always ask Dumb Cat for an advice and maybe he will give you an answer in the next email. So, what would Dumb Cat say if you told him ‘I want to try to pay someone to write my paper’? We are sure that he would recommend you to get some snacks and go for it!
It’s as simple as this – why would you target your marketing at the 65+ age group, when it was designed for an 18 – 24-year-old audience? If the product has been designed for that audience, so too should the marketing. It’s just simple common sense. Sending targeted emails to the right demographic will, in theory, improve your chances of said demographic buying into the product. This could in turn improve your profits. How could anyone argue with that?
Email newsletters can provide a wealth of data about who your customers are and offer insight into their preferences. By importing your transaction data to your email service provider, you can identify who your best customers are, who’s about to lapse, or who hasn’t made a purchase yet. You can also round up crucial behavioral metrics through your email newsletters open/click rates.
This is very typical to newsletters. So whenever you check your inbox and you look at the emails you received from different companies, most of the times, those are the emails you’re looking at. They’re just newsletter emails that either went to the entire list or the majority of the list. This is content that is relevant either today, or for the season, or for this week and that also includes special promotions as we saw here earlier, new announcements, things that just got out the door.
What's more, you can setup multiple brands inside your Sendy account. That lets you send emails to all the list you need for multiple products or companies. You can even white label Sendy, give your clients access, and host your own email sending service for each of them. Sendy might not just save you money on sending emails; it might make you money, too.
Edit. Even editors need editors. When you're working on your publishing calendar, leave plenty of time for the editing and revision process. Once you send a campaign, it goes straight to the inbox, and you can't go back and update it. Newsletters contain meaningful content, and sloppy ones reflect poorly on the companies who send them. Grammar and style are just as important for email as they are for websites and blogs.

ActiveCampaign is an all-in-one software solution which includes email marketing tools combined with CRM and Sales. This software offers an easy-to-use email template editor so you can get campaigns up and running in no time – this includes templates for mobile. It also allows user to segment their contact list based on a variety of different factors including actions, behaviour, location and more. What’s also great about ActiveCampaign is that it integrates nicely with WordPress.
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.

Carl: Exactly, and of the things I love to do in a drip for example is to try and choose your response from the subscriber. So ask them why they’re interested in, or what is their favorite article of clothing, or what are you going to do this week, whatever the case might be. And a company like Uniqlo, if they would set up a drip or maybe somebody with a volume such as MailChimp, doesn’t have the resources to handle that kind of responses or maybe don’t want to.


Yes. Subject lines play an important part in getting your customers to open your emails. Rubin Manzoor, Content Marketing Manager at Contact Monkey, says “emails need to have an interesting subject line to grab readers’ attention.” Sometimes it takes more than one try to get it right — it’s good to test a few different options. According to Hubspot, “47% of marketers say they test different email subject lines to optimize their emails' performance.”

Both MailChimp and GetResponse offer scoring tools to gauge the quality of your contacts, which makes it simple to determine who you should be contacting; used in tandem with automated workflows, you can easily set up segmented campaigns based on the quality of your subscribers, sending targeted messages to different recipients in order to increase engagement.


Make it shareable. Send content that people want to share, and make it easy for them to do it. Sure, subscribers can forward your campaign to friends, but that's a lot to ask. Include a public link to the web version of your campaign so people can read it outside of their email programs, and consider adding Twitter and Facebook links to your newsletter, so readers can share your content where they're already active. When their friends start sharing and subscribing, you'll know it's working.
Vertical Response is great email marketing tool for creating professional newsletters as it offers tons (over 700) of designs for email newsletter templates. It also has a lot to offer in terms of editing and integrations (e.g. various CRM software, survey software and more). Additionally, users can create landing pages, conduct A/B testing (e.g. subject line performance), test emails using the Vertical Response test kit and much more.
Be thoughtful about what you’re putting out. If you run an IT firm and you think your audience might enjoy funny cartoons every week, make sure the cartoons are both on brand for your company, and that the content relates to your industry and its challenges that you solve. Images and illustrations that are completely unrelated to what you do probably aren’t going to help you very much; they’ll just be a cheap trick.
GetResponse adds another layer to the functionality of landing pages with A/B testing that can further increase the efficiency of your campaigns. According to McKinsey, “Customized landing pages — which send the user directly to the item or offer featured in the email — can increase conversion rates by more than 25 percent.” While minor, this feature demonstrates just another way that GetResponse has taken standard email marketing features a step further.
One of the best ways to get these reviews is to use a service like Yotpo that allows buyers to submit their ratings from within their inboxes (as illustrated above). If you’d prefer a less automated approach, a simple text-based email that encourages customers to return to your site and leave a review after they’ve received their products may do the trick.
Customer.io is an email marketing tool that can be used by various different roles within your business including marketers, product managers and of course, growth hackers. Users can send targeted emails to your visitors on your website or to mobile app users depending on their activity. You are notified when they have read your email and/or if they click on one of the links. It also includes A/B Testing capabilities.
Make it easy to subscribe. Post a signup form on your homepage, blog, Facebook page, and wherever else your customers and fans are already active. You might want to collect names and birthdays (for a special offer or gift) or invite readers to join groups, but don't go crazy with the required fields. A too-long subscribe form might scare people off.
For instance, I like getting the New York Times cooking recipes. My partner Steve enjoys getting updates on the latest shows added to Netflix. I would never want an email from Netflix telling me anything, instant unsubscribe! Does this mean Netflix doesn’t benefit from its email marketing? Of course not. I am not someone who enjoys their emails so their email content isn’t really for me. It also doesn't affect my use or enjoyment of their service so let’s dispel the fear that if someone doesn’t enjoy your email content they will not use your service. So whether you prefer Seth Godin’s marketing emails or Marie Forleo’s weekly videos, the point is that marketing emails are all about what you have to offer that your ideal customers want and need. Not what everyone wants.
"Your approach is AWESOME! I am very impressed with all of the resources available here. I have been online for about 10 years, and trying to make money online for 1-1/2 yrs . Like just about everyone else, I have spent hundreds of dollars here and there, trying to find that magical combination to unlock my success.... I do believe I have found it here."
Make it scannable. Your subscribers are busy people who get a lot of email, so it's safe to assume you don't have their undivided attention. Instead of one long block, break up your content into short paragraphs. Include subheadings and images to guide readers through your email and make it easier to scan, and add a teaser to the top of your newsletter to tell subscribers what's in store. If you're sending a long article, consider inserting a "read more" link so people can get to the rest when it's convenient for them. Your subject line should be to-the-point and easy to digest, too. You might even want to a/b test subject lines to see which ones perform best.
Instead of creating a new email from scratch every time, use a pre-defined newsletter template to save time and help maintain a consistent brand image. When someone selects a template to use as the basis of their email design, they are free to make changes and edit as they see fit—however, those changes will only take place in that email, they do not affect the original template.
With the addition of automation, MailChimp’s Forever Free capabilities now surpass the service offerings from some of the industry’s top paid contenders. Automation is a huge plus and enables you to send emails for a variety of actions (like welcoming new subscribers or wishing old ones a happy birthday) without doing anything yourself. More than half of the email marketing experts we interviewed said that automation was one of the key features to look for in an email marketing service, and its absence was one of our biggest knocks against MailChimp before.
We shipped your order of 25,000 deluxe widgets to your Springfield warehouse on June 1st. We hope you received them in good working order. Please call our Customer Service Office at (877) 555-7726 if any widgets were damaged in transit. Per our contract, we must receive your payment of $1,000 by June 30th. If not, we will impose a 10% surcharge for late payment. If you have any questions, please contact our Accounts Receivable Department.
I haven’t heard of Feedblitz – just looking at their website now. Appears that they’re a Feedburner replacement specialising in RSS-to-email (sending your blog subscribers an email about latest posts). Their pricing looks a bit steep (considering Feedburner was free) – so I’d probably choose Mailchimp or Aweber over them? That way you can message up to a few thousand people free of charge.
Whether you decide to emphasize a content-driven newsletter or more direct-sales driven emails, your ideal email marketing mix will include both used at appropriate times. Take some time to think about the different versions of emails and how they fit into your email marketing goals, the size and content of your email database, and your own in-house resources. Now you can begin to fully visualize the types of emails you may want to send. However, there is still one more factor to consider, and that is the use of an email auto-responder program.

This Belgian newsletter provider do have a free plan for up to 1,000 contacts, with a pretty good level of access to different features, but there’s a lot that needs to be improved. For one, both their templates and editor are extremely outdated (ever seen an email that looks like it’s been put together in Microsoft Word? Then you get the picture). The reporting on the free plan is also a little scant – you won’t get data on opens, clicks, or contact activity. And their navigation is a bit clunky. In general, YMLP feels like a bit of a dinosaur compared to the other more modern-looking and feature-rich tools. It’s not one of the free email marketing software we’d recommend.
Unlike an email newsletter, a direct sales email has one goal: to drive sales and revenue of your product or service for clicks to your website. How you do this may vary with the specific content or tactic of your direct sales email, but the beauty of a direct sales email is that its purpose is simple. That also means that tracking its success is simple, either it generated sales…or it didn't.
The “Cons” are in the Privacy Policies, at least this is true for Constant Contact and Mailchimp. Constant Contact was bought out by Endurance International Group (EIG), an unscrupulous acquisitions company who has purchased ~74 web companies over a decade or so. Before EIG, Constant Contact was the most trusted brand in the business. Today, all you have to do is take a look at their Privacy Policy, if that’s what you want to call it – I have another name for it and Privacy was not one of them. See the sections on “Security and Privacy” and “Sharing of Information” as I said – towards the very bottom of https://www.constantcontact.com/legal/privacy-statement. Mailchimp’s Privacy Policy has similar wording, the sharing of your account information with their affiliates. However, Mailchimp’s Affiliate network pales in comparison and quite frankly, so does their contacts database.
The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.
It’s hard not to take the unsubscribes personally at first, especially for service-based business owners pouring their heart and soul into content. When you see people leave your list while you’re still trying to gain confidence and footing, it’s demoralizing. But it also doesn’t matter at all. In fact, it’s great. The people leaving aren’t right for you anyway, so they’re really doing you a favor.
Even if you’ve already got a long list of emails for clients and prospects, you should never stop adding to it. Especially since it’s not nearly as hard as it sounds. For example, make sure your list is always growing passively with a signup feature on your website. Subscription forms should be on your home page, blog page and everywhere else you can fit it without taking away from more important content.
It’s been 42 years since Ray Tomlinson sent the first ever email. The history of email itself is one thing, but the evolution of email marketing is quite another. Over the past 42 years, email (the ability to send messages through a network) has evolved into one of the most cost effective forms of direct marketing. Not only is the method fast and cheap, but it has opened the door to how marketers can monitor and react to consumer behaviour in a way that was never previously possible.
What we liked: They have a great variety of well-designed and (mostly) mobile-responsive templates, with plenty of flexibility to edit as needed. Their reporting is comprehensive, with stats on conversions, social activity, e-Commerce tracking and email domain performance. You’ve also got forms that easily integrate with your site, landing pages, and over 800 third-party integration options.
A/B test your headlines – For emails going to larger audiences, don’t be afraid to test different types of subject line. If you are contacting several hundred prospects at once via autoresponder, try a handful of different headlines to see which perform best. Software that supports A/B testing in a single batch is even more effective because you can keep all variables static except for the subject line.

Reach Mail is great for business just starting out with email marketing. It offers a free package that enables users to create, schedule and send emails, as a well as a paid version that provides users with more customisation options. The free version is quite unique in the email marketing world as normally these types of tools are only free for a certain period. Reach Mail also includes a nice testing feature which enables users to test their email campaigns on a percentage of their subscriber list.


Your campaign can be completed once you select your recipients and other campaign-specific details. In the Content section, you’ll find an incredibly useful WYSIWYG editor used for HTML content. Add images, drag and drop items, format text and copy/paste any text you want in your email. Want this layout and format to be used by default for every campaign? Save to Library and you’re covered.
Carl: Exactly, and of the things I love to do in a drip for example is to try and choose your response from the subscriber. So ask them why they’re interested in, or what is their favorite article of clothing, or what are you going to do this week, whatever the case might be. And a company like Uniqlo, if they would set up a drip or maybe somebody with a volume such as MailChimp, doesn’t have the resources to handle that kind of responses or maybe don’t want to.

John, Thank you for this comprehensive review of some of the most popular and well-used services. Over the last decade I have tried many and appreciate your perspective on each. I currently use GetResponse (as I’d not been as active and appreciate the price-value relationship for 1,000+ contacts. I know they’ve grown considerably and now offer many of the features of which you speak of other services you prefer. I would appreciate your updated 2018 review. THANK YOU!
This is another simple email which you can use to solicit feedback. This helps to drive sales because today’s online shoppers use customer reviews during the purchase process. According to The eMarketer Ecommerce Insights Report, almost a quarter of consumers said they always look at customer reviews, while 40.8% said they use them often. Ask customers to leave a review for your product if they were satisfied with their purchase.
If you are feeling yucky about the prospect of sending emails or writing a “sigh... newsletter,” chances are you’re either unable to articulate any real value through email, or you’re forgetting there are people out there who would value your insights. You just have to find them! It’s entirely on you to write something people will be delighted by—in your unique way.
To better understand their subscribers and what they’re interested in, Finish Line decided to tag the site to track subscriber behavior in order to develop a broader understanding of who their customers are. They also integrated their tracking into their e-mail service provider so they could automatically send certain types of e-mails to certain groups.
One of the most common questions that people who are new to email marketing typically have is whether their email marketing program should feature a newsletter or a direct sales email … or even a hybrid of both. Of course, the most effective email marketing programs will contain a combination of both types of emails. However, it's also important to take the time to think through what the difference between an email newsletter and a direct sales email is. With the information that you gained in the previous chapter about the different types of email marketing, their users and the types of information contained in them, you'll then be able to read this section and begin to visualize what your email marketing program should look like.

Infogroup Media Solutions maintains the highest standards for our email marketing campaigns and continually monitors the marketplace to identify trends and emerging markets. Our expertise and knowledge of the strategies in play can help your company achieve a greater degree of success in your campaigns. We deliver industry-leading customer service and targeted strategies that ensure maximum return on your email marketing investment. Infogroup offers your company the best in email marketing solutions.
Most human beings are at least curious over what other people are buying. If a product has a huge audience and gets tons of good marks from customers, most likely your recipient will be more inclined to buy it. For this reason, we believe that a "customer favorite" product, featured in a subject line, is an easy sell. To make this tactic even more effective, use this phrase in a list subject line.
In terms of relationship building, email marketing done well can be extremely successful. Whether it’s a monthly newsletter that comprises targeted information to nurture leads or a blog post, emails can provide an online resource for recipients, positioning a small business as an expert in the field through the posting of regular, insightful and relevant emails.
Another tool built by AppSumo, List Builder is an email marketing tool that helps you build up your mailing lists. It captures (engaged) visitors right before they are about to leave with pops that are triggered by clicks and timers. It is a very easy tool to use as it has a drag-and-drop functionality and features that can be customised to your brand.
You have the final say over every aspect of your email marketing communication. Do you have a team of people executing your campaigns? Through team management you can take full control over your email marketing projects and make sure your campaigns run smoothly and the right people on your team have the right access level within your GetResponse account.

Want an email and SMS marketing tool that can integrate with your site? SendinBlue is an app that's designed for just that. With WordPress, WooCommerce, PrestaShop, and Magento plugins, as well as an API to connect to in-house apps, SendinBlue can work directly with your eCommerce store to send email newsletters, drip campaigns, and transactional emails from your site.
Keep an eye on your stats. Most email newsletter services offer free reports that contain helpful information. Learn how to read and understand your reports, so you can use the stats to improve your campaigns going forward. Pay attention to your open and click rates, and identify any patterns that make those numbers go up or down. If a campaign receives a high number of unsubscribes, then try something different the next time.
AWeber is an internet email marketing software that is very popular among digital marketers who are engaged in serious marketing. This software has evolved to become a very useful tool that helps both the newbies and the pros alike in email marketing. It comes with convenient features that assist everyone who want to earn money from email marketing and AWeber is often the email marketing platform of choice.
CakeMail is an email marketing tool intended for small businesses that makes sending out emails very easy. All users to have to do is title their new campaign, set up list of recipients, give their email a design and select a time to send it out. There is also an advanced editing section which is great for users who are more experienced with HTML. CakeMail can be integrated with Google Analytics so users have access to detailed reports on insights such as open rates, unsubscribe rates, click and bounce.
Bulleted lists make it really easy to see the value in something. “Pull basic business data and put it in with some bullet points, highlight upcoming product changes as well as the outcome of previous changes, highlight one feel-good story from customers/service providers, and include some directional tips on improving customer satisfaction”, says Alan LaFrance from Lawnstarter.
Take, for example, email marketing automation, as well as our ability to segment and create personalized content. A/B testing is another great tool that can be used to increase the effectiveness of campaigns and to help marketers optimize for opens and click-throughs. Further data from Salesforce reveals that combining email marketing with social advertising leads to a 22% increase in purchase probability.
In short, an email newsletter may require more work in its creation than a direct sales email would and still result in fewer direct sales. However, email newsletters build customer loyalty and ultimately drive sales both in the short and long term. When considering the pros and cons of an email newsletter, consider your in-house content resources as well as your need to drive immediate revenue from a newsletter via email.
Looking for a very simple way to send emails? Sendicate just might be the app for you. Its interface is stripped down to be focused just on your emails, with an editor that lets you pick the sections you want to add to your emails and fill in content without any clutter. There are still themes for your emails, but they're tucked away behind a menu so you can focus on your content.
Gathering customer feedback via email works well for a few reasons. Your subscribers have already given you permission to contact them, which means they’re naturally more engaged than the broad audience you’d reach by publishing your survey on your website – and they’re more likely to have a vested interest in whatever you do with this information.
When we do e-mail marketing, we follow all CAN-SPAM e-mail practices. This means that with every e-mail we send, we give recipients an easy way to be removed from the mailing list. It also means we follow certain guidelines when acquiring e-mail addresses and even keep the source and date of addition for every e-mail we have. Finally, with e-mail marketing we use "white listed" servers, meaning servers that have been tagged as acceptable by the main internet providers. This results in a higher percentage of our mail getting to the inbox, rather than the junk mail box.
What It Is: Sending high-value content helps your company in two ways: first, it reinforces your brand as an authority on your given subject matter. At the same time, you’re nurturing the leads on your list and keeping their relationship with you warm. That way, when you are ready to release a promotional message, your subscribers will be all ears.
Why It’s Important: Gregory Ciotti, writing for HelpScout, states: “Successfully utilizing customer feedback is a must for any business looking to provide users with the products they need. Feedback guides and informs your decision-making and influences your product roadmap. It’s also essential for measuring customer satisfaction among your current customers. Getting a handle on how customers view your product, support, and company is invaluable.”
GetResponse adds another layer to the functionality of landing pages with A/B testing that can further increase the efficiency of your campaigns. According to McKinsey, “Customized landing pages — which send the user directly to the item or offer featured in the email — can increase conversion rates by more than 25 percent.” While minor, this feature demonstrates just another way that GetResponse has taken standard email marketing features a step further.

Their email campaign looks really good. The design has everything you want – fresh colors and clear design, a clear objective and minimalistic copy. They are doing a great job of keeping their emails very pointed with a clear CTA. In every letter, you will get guides to different cities. Like recently it was about Barcelona with its secret beaches and local places. 


If you were to discover a marketing channel that would allow your business to earn back $38 for every $1 invested in it, what would you do? The reality is that you probably don’t have to imagine. Chances are that your business already uses it. Email marketing has an average ROI of 3,800%, firmly setting it apart as the single most sound marketing-investment channel available. That doesn’t necessarily mean that every business is using it as effectively as it could be. After all, if the average ROI for email campaigns is 3,800%, then that leaves a lot of room for businesses to outperform and underperform, which means that the competition, when it comes to email marketing, is decidedly fierce.

Nicolas Straut from Fundera mentions, “To create a compelling newsletter, it’s important to maintain a regular template, colors, subject line structure, and send schedule to provide readers with a sense of regularity. The best newsletters allow readers to know what to expect and look forward to while providing interesting content that they engage with”.
Relationship: Create relationships with your customers by speaking directly to them in targeted email marketing campaigns. Show them that as a brand, you value them, and recognize them as more than just a data point. To you, they are an individual with specific wants and needs. As a brand, you recognize that and want to tailor your offerings to them. By proving this to your consumers, you’ll improve your relationship with them.
Tell subscribers what to expect. Whether you plan to send company updates, letters from the president, e-commerce sales, daily deals, or weekly tips, it's important to tell your readers what to expect and how often to expect it. Give them as much information as possible on your signup form, so they can decide whether they want to be on the list or not.
At the end of the day, the right email marketing tool is one that will always be able to fit the changing needs of your business. Email tools that can be configured, customized, and adapted mean that no matter what form your organization takes, or where it might be headed, you’ll always have the right tools to keep your email marketing campaigns achieving results.
The task can sound daunting –  generating specific campaigns for individuals when a company has an email list of millions of users – but it’s not. In recent years, there has been an explosion of personally identifiable information (PII) available for companies to use as consumers make purchases on websites, log in to social media networks, and connect their email accounts across devices. When a consumer opts-in to the terms and services of these websites, email marketing agencies can collect hundreds of data points, ranging from name, age, and gender, to date of subscription, lead status, and buying patterns.
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