But that’s not all. You also want to do this to show Google and other email providers that people actually want your emails. In a 2014 interview with Campaign Monitor, a Gmail representative with the Gmail Anti-Abuse Team said that they want to “see evidence that your recipients love, or at the very least, want your messages.” In other words, if you have many inactive subscribers—they don’t open or click your emails—your emails will more likely hit the promotions tab, or worse, the spam folder.
Edit. Even editors need editors. When you're working on your publishing calendar, leave plenty of time for the editing and revision process. Once you send a campaign, it goes straight to the inbox, and you can't go back and update it. Newsletters contain meaningful content, and sloppy ones reflect poorly on the companies who send them. Grammar and style are just as important for email as they are for websites and blogs.
Sending out emails is a seamless process. Just give your campaign a title, set your recipients, design your email and choose the time to send. Pick from twenty default templates with fully customizable options or upload your own. HTML-savvy users are going to be pleased with the advanced editing option. The editor also lets you add, delete, and rearrange sections of your email like text boxes, images, QR codes, social media elements, and Google Maps.
Mailjet is an all-in-one email marketing solution used for sending, tracking and delivering marketing and transactional emails. Some highlight features include its intuitive email editor (e.g. drag-and-drop and ready-to-use newsletter templates), personalisation, smart market segmentation, contact management, as well as a free plug-and-play email API.
What makes each of these newsletters work? It’s simple – each has been created with their specific audience in mind. Are your readers likely to be on-the-go? Make your email mobile-responsive, and your text short and succinct. Are they more creative, visual people? Focus on design and images. And if you have multiple audiences, tailored newsletters is the way to go.
This tool provides multiple templates for almost every purpose, including; newsletter, greetings, promotion templates, giveaways, etc. With the intuitive visual editor tool, you can add your own HTML and CSS to give more personalized look. With the built in spam filter, you can cross check your template and make sure it doesn’t contain any objectionable material.
We tweaked templates and built emails from scratch, edited photos with in-service editors, and tested preview capabilities for both desktop and mobile platforms to ensure your emails are able to grab your subscribers’ attention at first glance. While most services offer simple drag-and-drop editors for designing emails and sign-up forms, capabilities vary: Campaign Monitor, for example, provides a variety of templates for sign-up forms but restricts the amount that they can be personalized.
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro.
Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.
Inactive Customers: Customers who have bought from you in the past but are no longer purchasing. These dormant customers require you to take a fresh angle and keep in touch via email asking them questions or inviting them to online webinars about your product or service. You can also send surveys to them to understand what’s stopping them from making a purchase.
A/B test your headlines – For emails going to larger audiences, don’t be afraid to test different types of subject line. If you are contacting several hundred prospects at once via autoresponder, try a handful of different headlines to see which perform best. Software that supports A/B testing in a single batch is even more effective because you can keep all variables static except for the subject line.
As your email-marketing service provider, we'll get your emails into customers' inboxes with lightening speed and laser-beam focus. We treat your contact list as the MVP of data, for its ability to provide meaningful, actionable insights into your potential and current customers. From that data, we segment, target, deploy, test and refine your email campaigns. All the while, we identify key performance indicators and trends that help us repeatedly stay in front of your customers.
Where they should improve: Although they promote themselves as ‘the world’s largest marketing automation platform’, their automation could be massively improved with a workflow editor and more automations beyond just autoresponders. Emails also have a tendency to end up in Gmail’s Promotions tab – fine if your emails are promoting sales and offers, but less than ideal if they’re informational or transactional. The interface could also be a bit more user-friendly.
“When I began this program, I was having trouble getting setup. Every time I had a problem, I emailed support for help (on a Sunday). I had to email them several times and was getting frustrated and was feeling burdensome. Not only did they reassure me that I was not a burden to them, they never gave up on me. In a short while they had my problem solved and my email campaign was well on its way! Absolutely fantastic customer service!”
Last but absolutely not least – Aweber, GetResponse and Vertical Response all have solid Privacy and Anti-Spam Policies in place that are 100% trustworthy as of Dec 2016 at last check. All companies change their policies though so always check the final print (toward the bottom) and make sure you know exactly what you and your clients have “Opted In” for.
Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it’s just their service that hasn’t caught up ;) I haven’t had the chance to play around with Pure360 as much as I’d like, but I’ve heard the same things echoed by several friends who use their service. Looking at their client list, I think they’re more aimed at large companies though.