Keep an eye on your stats. Most email newsletter services offer free reports that contain helpful information. Learn how to read and understand your reports, so you can use the stats to improve your campaigns going forward. Pay attention to your open and click rates, and identify any patterns that make those numbers go up or down. If a campaign receives a high number of unsubscribes, then try something different the next time.

MoonMail leverages Amazon’s cloud network to send their email and was built with volume in mind. Their free plan however is one of the most restrictive, with just 300 emails a month, and a daily cap of 1 campaign a day (with only 10 recipients per campaign). You’re obligated to use their own domain as the email sender address, and have no access to automations. Support and the ability to edit custom fields is also limited. Plus, we have to say their tool isn’t the easiest to use, with a lot of back and forth required to set up campaigns.
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You may rest assured that Pinpointe email marketing software includes all the features needed to create, automate, target, analyze and track marketing communications (newsletters, customer promotions, event invitations, new product announcements, etc.). Simply design a personalized email, create an organized contact lists and send a message to your loyal customer base.
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Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).[citation needed]
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The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[19] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]
As you consider building your own email list and sending periodic emails to engage potential clients, think about this: How do you feel about the emails you get that you do enjoy? Can you be that for someone else? Of course, you can! I stay subscribed to a handful of email lists that give me consistent value—personally and in business. Many are from people who inspire me from what they do. These are people I like being reminded of and thinking about once in a while for inspiration and motivation.

ModCloth sends an email after users have had a live chat session on their site. They also humanize the brand with a photograph of the customer support rep, including information about her hobbies and where she’s from. The brand solicits feedback about users’ live chat experience, and they can then use that data to improve the support they provide and ultimately drive more sales.
AWeber is an internet email marketing software that is very popular among digital marketers who are engaged in serious marketing. This software has evolved to become a very useful tool that helps both the newbies and the pros alike in email marketing. It comes with convenient features that assist everyone who want to earn money from email marketing and AWeber is often the email marketing platform of choice.

Mailgun is a transactional email API integration—a cloud-based service to send, receive, and track emails. It has excellent features for intelligent inbound routing, storage, and email validation. It simplifies the process of sending transactional or bulk emails. It has searchable logs. You can scale quickly. You can A/B test data. You can use tracking and analytics feature to manage emails.

Email is one of the most cost-efficient ways to reach consumers with marketing messages. However, consistently sending one message to an entire database of contacts is a strategy that will eventually diminish brand reputation, deplete an email list of subscribers, and hinder conversions. When it comes to email marketing, a “batch and blast” is no longer enough to get the job done.


Among other things, Dopamine is a chemical that can help moderate pleasure in the brain, and is released during pleasurable situations like shopping. You might think that the dopamine in your shoppers’ brains is running highest when they receive their shipment from you. Not so, say the scientists. In fact, dopamine peaks during the anticipation phase. So right after the order is placed on your website, you can be assured that it is flowing freely.
GetResponse adds another layer to the functionality of landing pages with A/B testing that can further increase the efficiency of your campaigns. According to McKinsey, “Customized landing pages — which send the user directly to the item or offer featured in the email — can increase conversion rates by more than 25 percent.” While minor, this feature demonstrates just another way that GetResponse has taken standard email marketing features a step further.
When thinking about the types of email marketing described above, newsletters are best for emailing as part of your customer loyalty and brand building email program. They may also play a role in customer retention email marketing. However, they are typically considered under-performing for customer acquisition, direct sales, or customer win-back email programs.
This article is informative, but it does not offer distinguishing features between the services covered (other than mailchimp is free). You seemed to go to great lengths to say good things about each – although I’m sure each services has positive aspects. I would have benefited much more from a rating of some sort of the various features of each service, or at least the pros & cons of each.
It’s as simple as this – why would you target your marketing at the 65+ age group, when it was designed for an 18 – 24-year-old audience? If the product has been designed for that audience, so too should the marketing. It’s just simple common sense. Sending targeted emails to the right demographic will, in theory, improve your chances of said demographic buying into the product. This could in turn improve your profits. How could anyone argue with that?
We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.
Benchmark's cleanly designed email editor lets you pick from a variety of layouts for your text and multimedia components, then accents them with color schemes for emails that look beautiful everywhere—not just on a large desktop monitor. It lets you store your images and videos in the app to easily reuse them in future messages. Then, the entire app's interface is equally at home in English, Chinese, Spanish, and 5 other languages, and its team works with the standard email sending coalitions globally as well as China's ICP to make sure your emails will be delivered everywhere. It's an email app for global teams.
Email marketing services let you track statistics and monitor the results of your campaigns through advanced email analytics like opens, clicks, bounces, mobile view statistics, email comparisons, and more. Based on the collected information you can make small changes (e.g. design, copy, structure, or workflow) and optimize your email marketing program.
Loyal Customers: Customers who buy your products repeatedly and give you regular feedback go in this category. Your loyal customers are the most valuable segment because they regularly invest in your products/services. They don’t require salesy emails or pushy offers. What they need is to feel rewarded so that they remain loyal. You could email them freebies or special offers exclusive to them.
Think about mobile. If a campaign doesn't show up on mobile devices, it's not going to perform very well. Everything you send should be mobile-friendly. Check out ReturnPath's "Email in Motion" infographic for some data that might affect the way you design your emails. One of the highlights: According to the study, 63 percent of Americans and 41 percent of Europeans would either close or delete an email that's not optimized for mobile. Might be time to start using a responsive template.
The full-blown version of ActiveCampaign offers an all-in-one solution for a business to house it’s CRM, email marketing, deal flow, sales automation and more. With the offer of one-on-one training and onboarding, without the 4-figure fee that InfusionSoft requires, it’s a great alternative if you want to automate the way you keep in touch with your customers both new and old.

Gathering customer feedback via email works well for a few reasons. Your subscribers have already given you permission to contact them, which means they’re naturally more engaged than the broad audience you’d reach by publishing your survey on your website – and they’re more likely to have a vested interest in whatever you do with this information.
Incentivize buyers to leave comments. This strategy tends to work best with in-person review requests (as in the classic case of waitresses using mints to score higher restaurant tips), but can be communicated effectively via email as well. The key is offering a compelling enough incentive to get reviews, without giving so much away that the promotion becomes unprofitable.

Hung goes on to explain that after deciding on a theme it’s all about forming the content. Saying, “Then I work to draft the content of the email campaign. Afterward, I speak to developers and designers regarding assets required to create the campaign, as well as changes on our platform if the newsletter will lead users to our site to perform specific actions”.
If you've already tried another email newsletter app and want something different, you'll want to be able to move your lists and not have to start over from scratch. Sendloop lets you do just that with its migration assistant to import contacts from a number of email services or even a zip file. It can also import HTML email template you're already using.
Carl: Exactly, and of the things I love to do in a drip for example is to try and choose your response from the subscriber. So ask them why they’re interested in, or what is their favorite article of clothing, or what are you going to do this week, whatever the case might be. And a company like Uniqlo, if they would set up a drip or maybe somebody with a volume such as MailChimp, doesn’t have the resources to handle that kind of responses or maybe don’t want to.
Email newsletters can provide a wealth of data about who your customers are and offer insight into their preferences. By importing your transaction data to your email service provider, you can identify who your best customers are, who’s about to lapse, or who hasn’t made a purchase yet. You can also round up crucial behavioral metrics through your email newsletters open/click rates.
The first thing to understand about new customers is that they’re in a precarious position. They trust you enough to buy something once, but they’ve probably had bad purchasing experiences before and, subconsciously, they’re afraid you might be another company that fails to deliver. If you do come up short, it’s unlikely they’ll buy from you again.
A good newsletter doesn’t need to be heavily centered on graphics. theSkimm is a newsletter that provides short, snackable bites of daily news to its busy readers (specifically, female millennials). The content is primarily text, but subscribers take the time to read it. Why? Firstly, because the convenient format solves a legitimate problem for them (not being able to stay up to date with current events). And finally, because it’s written in an engaging and relatable tone.
One of the most common questions that people who are new to email marketing typically have is whether their email marketing program should feature a newsletter or a direct sales email … or even a hybrid of both. Of course, the most effective email marketing programs will contain a combination of both types of emails. However, it's also important to take the time to think through what the difference between an email newsletter and a direct sales email is. With the information that you gained in the previous chapter about the different types of email marketing, their users and the types of information contained in them, you'll then be able to read this section and begin to visualize what your email marketing program should look like.
Email marketing has evolved rapidly alongside the technological growth of the 21st century. Prior to this growth, when emails were novelties to the majority of customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email[1] to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). He claims that this resulted in $13 million worth of sales in DEC products,[2] and highlighted the potential of marketing through mass emails.

Additionally, when you work with us, we will recommend email list building options that fit your requirements after conducting necessary research. Our experience in the list building services means we know where and how to acquire the information that drives home results. You will get names and contact details of key decision makers, their roles and job descriptions.
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Another newsletter provider traditionally known for sending transactional emails, MailJet has evolved into a more complete email service, although their features are still relatively basic (statistics, for instance, are still in beta). Their free plan is generous in terms of capacity (unlimited contacts and up to 6,000 emails a month, with a 200-email daily limit). It’s a little less generous in terms of access, however – premium features like automations, segmentation and A/B testing are only available to try out for free for 30 days.
The CAN-SPAM laws stipulate that you must honor a recipient’s opt-out request within 10 business days, and that you cannot charge a fee to opt them out, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website to opt out.
Loyal Customers: Customers who buy your products repeatedly and give you regular feedback go in this category. Your loyal customers are the most valuable segment because they regularly invest in your products/services. They don’t require salesy emails or pushy offers. What they need is to feel rewarded so that they remain loyal. You could email them freebies or special offers exclusive to them.
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