Taking this nurturing, gentle approach could improve the chances of said recipients hanging on to purchase stage. It is at this point that you can begin talking numbers; perhaps offering customised quotes or targeted plans within your marketing emails. The respect you have shown your recipients throughout the buying cycle will be taken on board when they make their final decision and really, can only improve your chances of making a sale.
Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. Fines range with 3 fines of AU$110,000 being issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Cellar master Wines Pty Limited (2013).
Edit. Even editors need editors. When you're working on your publishing calendar, leave plenty of time for the editing and revision process. Once you send a campaign, it goes straight to the inbox, and you can't go back and update it. Newsletters contain meaningful content, and sloppy ones reflect poorly on the companies who send them. Grammar and style are just as important for email as they are for websites and blogs.
Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
Everything's simpler in Mad Mimi. The email editor helps you search for stock photos, the audience tab shows all your contact details in a tabbed table similar to a spreadsheet, and its social tool lets you add your social profiles to every email automatically. And if that's not enough, click the Add Things button to add a form builder, RSS-to-email tool, drip campaigns, personalization tools, and more. That lets you make Mad Mimi an email newsletter with just the features you want.
Knowing when you should send emails to your contacts has always been the eternal question for email marketers. And the answer is as unique as your subscribers. Each audience is different. To find the best time to reach your contacts, check your email analytics and implement GetResponse’s perfect timing delivery. This way your emails won’t get buried among other messages flooding your subscribers’ inboxes. With Perfect Timing, messages only hit the inbox when each contact is most active, and therefore likely to open and engage with your message.
No matter what your opinion of mass emails is, I guarantee there are at least a few you actually enjoy receiving and do get real value from. The only emails that are annoying are ones that don’t pertain to you or your situation and needs. And as someone who sends them myself, I can assure you that we absolutely want you to unsubscribe if that’s the case. Nobody wants to annoy you with their business emails!
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio
Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it’s just their service that hasn’t caught up ;) I haven’t had the chance to play around with Pure360 as much as I’d like, but I’ve heard the same things echoed by several friends who use their service. Looking at their client list, I think they’re more aimed at large companies though.