The Advisor Coach, James Pollard agrees. He mentions that he looks for events happening all around him. Saying, “ If you’re a marketer, nothing bad happens to you because everything can be used to create a compelling story. Also, it’s important to stay current with events in your industry. If you can be the first to tell people about a particular idea or topic, they will follow you even more”.


When you're ready to send an email to your list, it's as easy as sending a reply in Outlook or Gmail. Sendloop's editor show your From address and Subject line at the top, lets you pick your subscriber list in the To field, then type in your email with rich or plain text. If you need to edit photos, there's a built-in Creative Cloud-powered editor for simple Photoshop tools in your browser.

The task can sound daunting –  generating specific campaigns for individuals when a company has an email list of millions of users – but it’s not. In recent years, there has been an explosion of personally identifiable information (PII) available for companies to use as consumers make purchases on websites, log in to social media networks, and connect their email accounts across devices. When a consumer opts-in to the terms and services of these websites, email marketing agencies can collect hundreds of data points, ranging from name, age, and gender, to date of subscription, lead status, and buying patterns.
GetResponse adds another layer to the functionality of landing pages with A/B testing that can further increase the efficiency of your campaigns. According to McKinsey, “Customized landing pages — which send the user directly to the item or offer featured in the email — can increase conversion rates by more than 25 percent.” While minor, this feature demonstrates just another way that GetResponse has taken standard email marketing features a step further.
Targeted email marketing may seem complicated at first, which is one of the reasons why small businesses don’t bother with it. However, when you actually implement it, you will find that it is anything but complicated. It is the missing piece of the puzzle for businesses that are unable to get results from their email marketing efforts. If you need help sending a monthly newsletter or building your email marketing campaign, then contact us and we will create a campaign for you that will help you achieve your goals.
For a self-hosted app to send beautiful email newsletters, look no further than Sendy. It's a PHP and MySQL based app that runs on your own servers, and it shouldn't be any more difficult to setup than a new WordPress install. Once it's up and running, you can create rich email newsletters with your own templates, use autoresponders to automatically send emails, and track stats on your email marketing.
Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
One of the advantages of email marketing is that it can be used to connect with a varied selection of individuals and audiences. On the other hand, because it is so versatile, there really isn’t any single set of best practices that always result in effective campaigns. Therefore, the ability to test email campaigns with built-in testing tools can help you determine what is effective, and what belongs in the spam folder.

Everything's simpler in Mad Mimi. The email editor helps you search for stock photos, the audience tab shows all your contact details in a tabbed table similar to a spreadsheet, and its social tool lets you add your social profiles to every email automatically. And if that's not enough, click the Add Things button to add a form builder, RSS-to-email tool, drip campaigns, personalization tools, and more. That lets you make Mad Mimi an email newsletter with just the features you want.
Among other things, Dopamine is a chemical that can help moderate pleasure in the brain, and is released during pleasurable situations like shopping. You might think that the dopamine in your shoppers’ brains is running highest when they receive their shipment from you. Not so, say the scientists. In fact, dopamine peaks during the anticipation phase. So right after the order is placed on your website, you can be assured that it is flowing freely.
With the addition of automation, MailChimp’s Forever Free capabilities now surpass the service offerings from some of the industry’s top paid contenders. Automation is a huge plus and enables you to send emails for a variety of actions (like welcoming new subscribers or wishing old ones a happy birthday) without doing anything yourself. More than half of the email marketing experts we interviewed said that automation was one of the key features to look for in an email marketing service, and its absence was one of our biggest knocks against MailChimp before.
In short, an email newsletter may require more work in its creation than a direct sales email would and still result in fewer direct sales. However, email newsletters build customer loyalty and ultimately drive sales both in the short and long term. When considering the pros and cons of an email newsletter, consider your in-house content resources as well as your need to drive immediate revenue from a newsletter via email.
I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone.
Nicolas continues to add, To develop great community with your email newsletter community, ask for feedback through email or social media at the end of each email, and consider sending out a simple survey twice a year to gather feedback. Some companies also create Facebook groups specifically for newsletter subscribers to share feedback, ask questions and connect with other subscribers”.
"We just had a chance to check out your private membership area, and are completely BLOWN AWAY by all the advertising services and tools you provide for your customers! You're totally over-delivering and should be charging a monthly fee for this advertising service! Anyone looking to consistently generate more targeted leads to their website or affiliate links by using safe methods of email marketing should sign-up now. We will be recommending your product to ALL of our members."
Get direct access to those who matter in your target market, and improve your marketing and sales drive with our targeted email marketing lists. The success a quality, current and consistent targeted lists plays in your business success cannot be downplayed. Even well thought-out marketing and sales drive have fallen short because of inadequate and inaccurate list building services.
Bulleted lists make it really easy to see the value in something. “Pull basic business data and put it in with some bullet points, highlight upcoming product changes as well as the outcome of previous changes, highlight one feel-good story from customers/service providers, and include some directional tips on improving customer satisfaction”, says Alan LaFrance from Lawnstarter.
In 2009 Return Path reported nearly 30% of commercial emails sent to users did not reach the inbox; in the same year Merkle reported a lack of relevance was the biggest reason users decided to opt-out of emails. With recipients able to dictate what email they chose to receive and given the power to block those they didn’t want, email started to evolve as a pull rather than a push strategy.
Basic text-based email editors to fully designed HTML or JavaScript templates are just some of the features these packages can provide businesses. You can manage your contacts by simply keeping a list of names and email addresses or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate towards the email marketing software that can give your company the features it needs.

We dug into dozens of the most popular email newsletter apps, picked out their best features, listed their base monthly pricing, and put it all together in this roundup. We ensured every app in this list can organize your contacts into lists, add new contacts easily via a signup form or integrations with other apps, send beautifully formatted messages in a half-dozen clicks, and analyze how your email performed. And, they almost all integrate with app automation platform Zapier to add new subscribers from your store, contact forms, and address book automatically.
Your AWeber account can also integrate with the most well-known shopping cart tools, letting you add new customers each time they make a purchase on your website. If you want to take your marketing efforts to the next level, you can visit AWeber Labs to build your own apps and time-saving tools through the AWeber API. With this kind of flexibility at your fingertips, you can really take advantage of customer data in order to better optimize marketing strategies.
The first is a welcome email with 3 key tasks you can accomplish in the software. Three days later, there’s another email asking what you need to get done and encouraging you to start using the product. Two days later, there’s an email talking about the Asana dashboard. The series ends with an email two days later, which highlights the calendar view.
Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.

I wondered, what are your thoughts on solutions like Mailigen, Vertical Response, Mad Mimi, and Campaign Monitor? I know there’s a never ending list of possible email software companies that you could compare, but these ones in particular interested me as they seem to offer many similar services to those that you mentioned. Have you come across them before, and if so would you advise using them over GetResponse?
Then, you can use Vision6 to reach those contacts wherever they are. Right along with your email updates, you can schedule SMS and social media messages to go out at the same time. Without having to schedule a blog post and remember to post online at the same time, you can spread the word about your latest deals and promotions everywhere with Vision6.
Email's important, but so is social and mobile—if anything, the two together are the new email. After all, your phone's always with you, and while you might ignore your email, you're unlikely to turn off your SMS notifications. So Mailigen lets you combine them all, so you can target your audience wherever they're most likely to check their messages.
After Mailchimp, here's another animal in the email marketing zoo. EmailOctopus is a special breed: it's built on top of the Amazon SES service that provides the email infrastructure. The Octopus takes care of the newsletter tool in which you build your email campaign and manage your subscribers. Once you hit the send button it will be channeled through Amazon's email server.

Carl: Yeah, absolutely. And then on the drip side, often times, when you create a drip, you want to, before you even map what the drip is going to look like, have a goal in mind. So what is your goal? In the example we shared with MailChimp, their goal was to get new customers onboarded and to get them to know about the different features that they offer.
InfoUSA’s in-house email experts can build your campaign for you! Whether it’s determining how you want to target new customers or creative design, we’ll help you identify the right solution at the right price so you reach millions of potential new customers. Learn more about building a business or consumer email list by clicking one of the buttons below. Or if you’re a self-starter, you can explore our DIY online email builder.
Know your spam rules. A lot of innocent people send spam because they didn't know any better. Read up on the CAN-SPAM act to avoid any trouble. Put simply, you're allowed to send bulk email only to people who specifically asked to be on your mailing list. If you collected email addresses for a lunch giveaway or an event invitation, then you don't have permission to send marketing emails unless you made that clear at signup. Include an obvious unsubscribe link in every email, and don't forget to remind subscribers how they got on your list in the first place.
Uber’s email campaign is very simple, yet tasteful. We love how Uber gets straight to the point in their newsletters. The text is usually very brief with a clear CTA, which is perfect for subscribers who don’t have a lot of time and just skim the message. For those who want to learn more, there is always a link you can follow. Uber always send different promotions and provides an amazing map of your rides, with a detailed map of your journey.
The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.
Create a marketing strategy to attract clients. Join the Greater Houston Partnership to network with other businesses in the Houston area. Join social networking sites, such as The E-mail Marketer's Club, to meet other email marketers and those looking to hire an email marketing company. Compile a list of potential clients using local business directories such as HoustonBusiness.com or the Houston Yellow Pages. Contact potential clients by phone or send an email demonstrating your email marketing abilities.
He goes on to say, “I will focus on how we curate “A-Ha” moments – throughout the month, we will store fresh industry reports & insightful infographics into a Dropbox folder. Every last Thursday of the month, we will take a look at this folder to see what’s our theme for this month. Next, we will curate a newsletter tapping on 3 to 5 stories that offer a blend of industry insight, data, news, and our own case studies. Sometimes, we will mix in a commercial call-to-action but most of the time, our newsletter is purely educational in nature”.
Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it’s just their service that hasn’t caught up ;) I haven’t had the chance to play around with Pure360 as much as I’d like, but I’ve heard the same things echoed by several friends who use their service. Looking at their client list, I think they’re more aimed at large companies though.
CakeMail is an email marketing tool intended for small businesses that makes sending out emails very easy. All users to have to do is title their new campaign, set up list of recipients, give their email a design and select a time to send it out. There is also an advanced editing section which is great for users who are more experienced with HTML. CakeMail can be integrated with Google Analytics so users have access to detailed reports on insights such as open rates, unsubscribe rates, click and bounce.
I don’t know, maybe I am not as experienced but my priority is – everything must be simple to use but come off as professional as possible. As well as automation, for now my resources are limited and I want to optimize as much as I can. So I dabbed with main email marketing services and the one that managed to really “Stick” with me was “Omnisend”. Great automation workflows – don’t have to worry about anything, welcome, birthday, cart recovery emails. As well as amazing newsletter builder. Just all in all a flexible tool for not as flexible audience.
Save articles and videos with its browser add-on, or connect your RSS feed, Twitter account, and more to pull in more content you've already shared. When you're ready to send an email, Revue shows each content item you've saved in the sidebar, where you can drag-and-drop them into your email. You can then customize the description, and add additional sections and dividers to organize your email. It's one of the fastest ways to build a weekly news email from existing content.

It’s been 42 years since Ray Tomlinson sent the first ever email. The history of email itself is one thing, but the evolution of email marketing is quite another. Over the past 42 years, email (the ability to send messages through a network) has evolved into one of the most cost effective forms of direct marketing. Not only is the method fast and cheap, but it has opened the door to how marketers can monitor and react to consumer behaviour in a way that was never previously possible.


Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
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