We were impressed by GetResponse’s customer service. After finding an error in our account registration, we called the support line and were helped immediately by a representative who was extremely polite, understanding, and who never tried to upsell us. Maybe it was just compared to MailChimp’s lack of service options (email support is only available for the first 30 days of the Forever Free plan), but we found ourselves particularly grateful to have our concerns addressed promptly and personally.
It's designed for transactional and other drip emails, but Sendwithus could also be a great way to send out email updates from your blog and more. You'll be able to trigger emails to go out automatically whenever you publish—or make them work however you want. It's an easy way to send emails via an email sending service and integrate emails deeply into your app, while still having the convenience of beautiful email interface.
If you are feeling yucky about the prospect of sending emails or writing a “sigh... newsletter,” chances are you’re either unable to articulate any real value through email, or you’re forgetting there are people out there who would value your insights. You just have to find them! It’s entirely on you to write something people will be delighted by—in your unique way.
A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.
Relevance: Sending targeted messages to niche audience segments gives you the freedom to create messages that are unique to that specific group. Send your niche audience content that they want to see. Show them something that will resonate. Make them remember your message, and more importantly, your brand. Use this opportunity to address the customer by name, mention their most recent purchase, or talk about the product they added to their cart on your website. Connect with the customer in a way that shows them you value them.
Constant Contact's event campaign tool lets you schedule your upcoming events, create a registration page, and spread the word via email and social networks. Then, its social campaigns tool helps you create coupons or downloadable resources for social networks to gain new follows and keep your existing followers excited about your products. Tying it all together is Constant Contact's email tools that let you share these events and promotions in your email newsletter and easily add new subscribers to your lists whenever you run an event or promotion.
However, a good newsletter tool doesn’t have to be expensive. In fact, there are several providers who offer plans that are completely free. Even if you need expert features, and have an ever-growing subscriber list, your marketing budget may be able to cover this quite easily. For instance, if you want your email newsletters to reach 5,000 people in a month, you’re looking at somewhere between $25 and $45. And if your emails go out at irregular intervals you can use a prepaid plan, meaning you only pay when you actually send out a newsletter.
This is another simple email which you can use to solicit feedback. This helps to drive sales because today’s online shoppers use customer reviews during the purchase process. According to The eMarketer Ecommerce Insights Report, almost a quarter of consumers said they always look at customer reviews, while 40.8% said they use them often. Ask customers to leave a review for your product if they were satisfied with their purchase.
Great Article! Finding prospects for your business and then nurturing them into leads are the building blocks of a sales cycle. Without prospects, there would be no leads, and without leads coming in at the top of your sales pipeline, you can’t expect sales at the bottom. I have use a tool called AeroLeads and it’s really helped a lot for my business growth.
Edit. Even editors need editors. When you're working on your publishing calendar, leave plenty of time for the editing and revision process. Once you send a campaign, it goes straight to the inbox, and you can't go back and update it. Newsletters contain meaningful content, and sloppy ones reflect poorly on the companies who send them. Grammar and style are just as important for email as they are for websites and blogs.
The key here is just not to purposely deceive your recipients. If you are sending a campaign on behalf of ABC widgets, it’s a breach of the laws to put ‘Brad Pitt’ in the From name field to get people to open the campaign. However, arousing curiosity or getting creative with your subject line is perfectly ok, so long as you don’t purposely try to deceive recipients.
Knowing when you should send emails to your contacts has always been the eternal question for email marketers. And the answer is as unique as your subscribers. Each audience is different. To find the best time to reach your contacts, check your email analytics and implement GetResponse’s perfect timing delivery. This way your emails won’t get buried among other messages flooding your subscribers’ inboxes. With Perfect Timing, messages only hit the inbox when each contact is most active, and therefore likely to open and engage with your message.
If you’re new to this, you’re definitely going to face some personal resistance. After all, even if you have no hang-ups pestering people in their inbox, you’re still going to be putting your ideas and thoughts out into the world and that can be scary. We all hope that our content will be coherent, useful, not invasive or annoying and please god never offensive to anyone! For anyone who is not seasoned in the arena of public opinion, critique and criticism, putting yourself “out there” in those first few articles or emails will be nerve-racking.
2. Response: What’s the use of sending out email messages if your recipients don’t interact with your content? Your goal could be as simple as hitting the reply button or clicking on the “buy now” link or filling out a survey form. It doesn’t matter what kind of response you’re expecting. What matters is your recipients find enough value in your emails and happily respond to them.
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Ensure Your Contacts Are Opted In – The last thing you want is for someone to flag your email as spam. If someone isn’t sure why they’re getting an email from you, that’s a bad sign as it can quickly lead to high spam rates and eventual blacklisting. Only send to people who have requested information from you, and use a double opt-in and email confirmation process to avoid this issue.
Looking for a very simple way to send emails? Sendicate just might be the app for you. Its interface is stripped down to be focused just on your emails, with an editor that lets you pick the sections you want to add to your emails and fill in content without any clutter. There are still themes for your emails, but they're tucked away behind a menu so you can focus on your content.
The percentage of email opens on mobile devices continues to grow. According to the GetResponse Email Marketing Benchmarks report, webmail opens make up 56.52% of all email opens, followed by mobile opens at 26%, and desktop opens at 16.99%. The responsive email design tool means you can make sure that your email looks great on any screen, automatically.
Carl: Yeah, absolutely. And then on the drip side, often times, when you create a drip, you want to, before you even map what the drip is going to look like, have a goal in mind. So what is your goal? In the example we shared with MailChimp, their goal was to get new customers onboarded and to get them to know about the different features that they offer.
Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
For example, retail email senders are often heavily focused on products so their newsletters will typically include a lot of product-focused content. But the amount of “product” in your newsletter will vary depending on your industry. Health and wellness companies, on the other hand, can focus on the “benefits” or lifestyles of the recipients more and provide related content that keeps exercise (the product in this instance) top of mind for recipients.
If you look around, you will find that many companies are targeting their email marketing by focusing on the location. Because geographical data is real-time data that you can use to send customized emails and avoid making the mistake of sending the wrong information. After all, you don’t want to send a California-specific offer to your New York based customers.
Shinesty’s Ben Lauderdale, mentions that customer comments also play a big part in tailoring their newsletter as well. Saying that “Everything we write and create has to be irreverent and on brand. We use customer comments, break the fourth wall, create engaging quizzes, and also create infographics to convey why people should buy the product or products we’re writing about”.
That said, your confirmation emails don’t have to be boring templates. Use them, as Hipmunk does in the example above, to engage subscribers and get them ready to interact with your brand. Here, Hipmunk shares all the different benefits users have access to; yours could include links to FAQs, helpful articles, “Start here” guides, or other resources that create a more positive experience for your subscribers.
You already send and receive emails every day using an app like Gmail or Outlook. Those tools work great for sending one-off messages to individuals and groups—and if you abuse the BCC field, you can email 100 individuals without annoying everyone. But for larger groups and scheduled sends, you'll need another option—something that makes it as easy to send an email to everyone as it is to send a message to one person.
It starts with email newsletters, with a full-featured email editor to design email newsletters and send them to your lists. That's the core focus of the base plan, where you can start building your contact lists around your newsletters. Then as your marketing grows, you can upgrade to a Plus plan with CRM and marketing automation features to store more details about contacts and use that to focus your lists and land more sales.
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Sometimes being informative is as easy as sharing relevant industry information. Lauren Petermeyer from 301 Digital Media says “Our newsletter is centered around the digital marketing space, so I try to include relevant information that people can take something from and use it at their job. Also, we try to cover some of the big news stories going on to help keep our readers up to date on things happening in the marketing world”.
No graphics are allowed on the “brown paper wrapper.” This provision makes sure that recipients cannot view sexually explicit content without an affirmative act on their part – for example, scrolling down or clicking on a link. However, this requirement does not apply if the person receiving the message has already given affirmative consent to receive the sender’s sexually oriented messages.
Targeted email marketing differs to its bulk counterpart by sending customised emails to certain demographics, based on their needs. For example, if your brand formulated a product or service aimed at 18 – 24-year-olds, ideally you’d want to target this core audience above any other. You may have a location-specific service, meaning you only wish to attract Glaswegians or those living in Hampshire. Targeted email marketing can help you achieve this and much, much more…
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As an email service that’s strongly geared to ecommerce, Omnisend has a lot of exceptional features, including automation workflows, the ability to automatically add your store’s products to your newsletters, and cool email add-ons like scratch cards and gift boxes. The bad news – none of these are available on the free plan. Regardless, the free plan is pretty hard to beat if you’re looking to send email in high volumes, with an allowance of 15,000 emails per month (2,000 per day). You also get A/B testing, website tracking, 24/7 support, deep reporting, and up to 3 forms/landing pages. Not bad at all.