The task can sound daunting –  generating specific campaigns for individuals when a company has an email list of millions of users – but it’s not. In recent years, there has been an explosion of personally identifiable information (PII) available for companies to use as consumers make purchases on websites, log in to social media networks, and connect their email accounts across devices. When a consumer opts-in to the terms and services of these websites, email marketing agencies can collect hundreds of data points, ranging from name, age, and gender, to date of subscription, lead status, and buying patterns.

Carl: Exactly, and of the things I love to do in a drip for example is to try and choose your response from the subscriber. So ask them why they’re interested in, or what is their favorite article of clothing, or what are you going to do this week, whatever the case might be. And a company like Uniqlo, if they would set up a drip or maybe somebody with a volume such as MailChimp, doesn’t have the resources to handle that kind of responses or maybe don’t want to.


76% of marketers see active growth in their number of email subscribers, and that 77% of ROI comes from segmented, targeted, and triggered email campaigns. There’s no denying that email marketing is worth the effort — as long as it’s done correctly. With a variety of advanced email marketing campaign tools at your disposal, you’ll be able to reach out and make contact with an audience that is both widespread and targeted. This means higher conversion rates, improved customer responses, and better results across the board. After all, personalized, effective, and timely email content tells your customers will know that you’re in business to help them. And in the world of marketing, everything else is just spam.
However, there are still a percentage of small business owners who do not take email marketing seriously. This is mainly because of the misconception that email marketing is reserved for the big players in the market. They assume that you need to have lots of customers and a million dollar revenue stream to actually make profit from their email list.

Instead of creating a new email from scratch every time, use a pre-defined newsletter template to save time and help maintain a consistent brand image. When someone selects a template to use as the basis of their email design, they are free to make changes and edit as they see fit—however, those changes will only take place in that email, they do not affect the original template.
Targeting emails based on engagement is a powerful way to get more subscribers to interact with your emails. If you’re using a popular email marketing tool like Aweber, Constant Contact or MailChimp, you should know that these companies have built specific features for this purpose. You can easily use these tools to segment your email list based on the type of subscriber activity.
Email newsletters can provide a wealth of data about who your customers are and offer insight into their preferences. By importing your transaction data to your email service provider, you can identify who your best customers are, who’s about to lapse, or who hasn’t made a purchase yet. You can also round up crucial behavioral metrics through your email newsletters open/click rates.

This article is extremely engaging and informative! I completely agree with you that email is one of the effective tools of marketing. Emails should deliver messages that appeal to the potential customers of a business organisation. Emails provide the business organisations an opportunity to capture the attention of the target group of people. I particularly liked the idea of product launch campaigns very much. You beautifully explained the concept of product launch campaign and usefulness in the article. With the help of this type of emails, the customers can come to know about new products and benefits. There are many people who make their decisions of purchasing products on the basis of product launch emails. Thanks for this article! Keep writing!
Opt-in email: Opt-in email is any commercial email sent to people who have specifically signed up to receive it. Permission, in this respect, is clear-cut. If you have a list based on people who have signed up to receive emails about travel in general but not your travel agency, it doesn't qualify as specific permission. If you have a list of people who have agreed, in some form of writing, link clicking or other evidence, that they want to receive emails from your travel agency specifically, you fall well within the bounds of opt-in.
Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
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