Seeing as how Mopinion provides a email feedback solution for boosting email marketing campaigns, we thought it was only fitting to provide you with the tools you need to get started with your own email campaigns. In this article, we shed light on which email marketing tools have really proven themselves in the market as well as where they stand in terms of pricing.
Scope, created by Litmus lets you scope an email from inside. The tool beautifully displays the desktop view alongside an actual mobile screenshot. The sleek code inspector enables viewing email source code, decode and clean up the HTML. Scope, created by Litmus lets you scope an email from inside. The tool beautifully displays the desktop view alongside an actual mobile screenshot. The sleek code inspector enables viewing email source code, decode and clean up the HTML.
A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.
It’s also important to look at what content has already done well for you. As this content will make a great addition to your newsletter. Amber Ooley from Thrive Internet Marketing Agency says, “I pull the top-performing blog posts and other content from the last week based on Google Analytics, website engagement, and social media shares. Then, I’ll craft it all into a consistent email template”.
Email marketing companies help small, medium and larges businesses connect online with existing customers to promote the sale of goods and services. Outsourcing email marketing services allows businesses to focus on other areas of business development. Starting an email marketing company requires skills in creating email content and design elements that persuade customers to immediately make a purchase. An understanding of Internet marketing is also useful when creating email marketing campaigns targeted at specific customers.
One of the most common questions that people who are new to email marketing typically have is whether their email marketing program should feature a newsletter or a direct sales email … or even a hybrid of both. Of course, the most effective email marketing programs will contain a combination of both types of emails. However, it's also important to take the time to think through what the difference between an email newsletter and a direct sales email is. With the information that you gained in the previous chapter about the different types of email marketing, their users and the types of information contained in them, you'll then be able to read this section and begin to visualize what your email marketing program should look like.
Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
Email marketing is particularly useful for small businesses, because it provides such an impressive return for very little investment. At the same time, small businesses can add the personal touches that customers prefer. Email marketing tools for small business also give decision makers the freedom that comes from having full control over the platform. This is not the case with certain other channels, such as social media marketing, where businesses are forced to operate within the confines of whatever platform (Facebook, Twitter, YouTube, and so on) is being used.
Most email blast services restrict either subscriber or email numbers, and sometimes both, so pay attention to these amounts when deciding. All of the providers seem to restrict access to some features, so be aware of what is and isn’t included on their free plans. Also, most newsletter tools also put their own branding within your newsletters (usually a small badge in the footer).
When you segment your email list by interest, you are no longer doing guesswork. You can segment your subscribers according to the call to action in your email. Segment subscribers who click on this link. If the subscriber clicks on a link leading to a round-neck t-shirt, you can segment them as someone interested in that type of t-shirt. And as new products come in this category, you can email them about it.
When we do e-mail marketing, we follow all CAN-SPAM e-mail practices. This means that with every e-mail we send, we give recipients an easy way to be removed from the mailing list. It also means we follow certain guidelines when acquiring e-mail addresses and even keep the source and date of addition for every e-mail we have. Finally, with e-mail marketing we use "white listed" servers, meaning servers that have been tagged as acceptable by the main internet providers. This results in a higher percentage of our mail getting to the inbox, rather than the junk mail box.
In terms of relationship building, email marketing done well can be extremely successful. Whether it’s a monthly newsletter that comprises targeted information to nurture leads or a blog post, emails can provide an online resource for recipients, positioning a small business as an expert in the field through the posting of regular, insightful and relevant emails.