"We just had a chance to check out your private membership area, and are completely BLOWN AWAY by all the advertising services and tools you provide for your customers! You're totally over-delivering and should be charging a monthly fee for this advertising service! Anyone looking to consistently generate more targeted leads to their website or affiliate links by using safe methods of email marketing should sign-up now. We will be recommending your product to ALL of our members."
Whenever possible, add a personal element to your emails. Most email tools allow you to enter shortcodes that will be replaced with the recipient’s name when the email is sent out. Emails from Treehouse Co-Founder Ryan are always fun and personal. The subject lines are creative, messages are sent "from" Ryan's email address, and the content is personalized. If you reply to the mail, you'll even get a prompt response from Ryan himself!
If you are feeling yucky about the prospect of sending emails or writing a “sigh... newsletter,” chances are you’re either unable to articulate any real value through email, or you’re forgetting there are people out there who would value your insights. You just have to find them! It’s entirely on you to write something people will be delighted by—in your unique way.
As your email-marketing service provider, we'll get your emails into customers' inboxes with lightening speed and laser-beam focus. We treat your contact list as the MVP of data, for its ability to provide meaningful, actionable insights into your potential and current customers. From that data, we segment, target, deploy, test and refine your email campaigns. All the while, we identify key performance indicators and trends that help us repeatedly stay in front of your customers.
No graphics are allowed on the “brown paper wrapper.” This provision makes sure that recipients cannot view sexually explicit content without an affirmative act on their part – for example, scrolling down or clicking on a link. However, this requirement does not apply if the person receiving the message has already given affirmative consent to receive the sender’s sexually oriented messages.
What makes each of these newsletters work? It’s simple – each has been created with their specific audience in mind. Are your readers likely to be on-the-go? Make your email mobile-responsive, and your text short and succinct. Are they more creative, visual people? Focus on design and images. And if you have multiple audiences, tailored newsletters is the way to go.
At EmailToolTester, we are suckers for good design, and that’s why we love online art retailer Society6’s newsletter. Each one feels handcrafted, with eye-catching illustrations and designs. There’s also plenty of interesting content for their artistically-inclined audience. We don’t even mind receiving their regular promotional emails, as they’re always so beautifully presented!
Make it a value-add for your subscribers. Anyone can compile a list of articles; why should your subscribers take the time to peruse yours? Weisberg sums this up with the basic thesis behind The Skimm: “Let’s make it easier to be smarter. That’s really what Skimm does – it makes it easier to be smarter in a way that already fits in with your daily routine.”
There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.
Uncommon Goods sent this email automation to share more information about the brand’s mission to make a positive impact on the world. They tell how they support ethical brands and artisans. It’s a great tactic for customer retention: One study from Cone Communications found that consumers are more loyal to companies that support social and environmental issues.

At EmailToolTester, we are suckers for good design, and that’s why we love online art retailer Society6’s newsletter. Each one feels handcrafted, with eye-catching illustrations and designs. There’s also plenty of interesting content for their artistically-inclined audience. We don’t even mind receiving their regular promotional emails, as they’re always so beautifully presented!


Where they should improve: While their templates are mobile-responsive, they could do with a wider variety (although you can always find and use your own templates). And they’re missing features such as A/B testing, which come as standard in most other tools. In our tests, they also had one of the lowest rates of deliverability out of all the providers.

Instead of creating a new email from scratch every time, use a pre-defined newsletter template to save time and help maintain a consistent brand image. When someone selects a template to use as the basis of their email design, they are free to make changes and edit as they see fit—however, those changes will only take place in that email, they do not affect the original template.
GetResponse adds another layer to the functionality of landing pages with A/B testing that can further increase the efficiency of your campaigns. According to McKinsey, “Customized landing pages — which send the user directly to the item or offer featured in the email — can increase conversion rates by more than 25 percent.” While minor, this feature demonstrates just another way that GetResponse has taken standard email marketing features a step further.

I haven’t heard of Feedblitz – just looking at their website now. Appears that they’re a Feedburner replacement specialising in RSS-to-email (sending your blog subscribers an email about latest posts). Their pricing looks a bit steep (considering Feedburner was free) – so I’d probably choose Mailchimp or Aweber over them? That way you can message up to a few thousand people free of charge.
But that’s not all. You also want to do this to show Google and other email providers that people actually want your emails. In a 2014 interview with Campaign Monitor, a Gmail representative with the Gmail Anti-Abuse Team said that they want to “see evidence that your recipients love, or at the very least, want your messages.” In other words, if you have many inactive subscribers—they don’t open or click your emails—your emails will more likely hit the promotions tab, or worse, the spam folder.
In addition to satisfying legal requirements, email service providers (ESPs) began to help customers establish and manage their own email marketing campaigns. The service providers supply email templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. Some ESPs will provide insight and assistance with deliverability issues for major email providers. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.
Let me start by saying we do not partake in e-mail farming (using automated programs to scour the internet and grab any e-mail addresses they find). Instead, we gather e-mail addresses legitimately, in a manner similar to how one may acquire direct mail addresses – when a person volunteers their contact info. For e-mail, this can happen then a user signs up for a website (think Expedia or Buy.com). The form they fill out often includes a check box allowing users to opt out of receiving e-mails from the site's partners. These websites sell newly acquired names on a weekly basis to reputable e-mail marketing companies.
Whether you decide to emphasize a content-driven newsletter or more direct-sales driven emails, your ideal email marketing mix will include both used at appropriate times. Take some time to think about the different versions of emails and how they fit into your email marketing goals, the size and content of your email database, and your own in-house resources. Now you can begin to fully visualize the types of emails you may want to send. However, there is still one more factor to consider, and that is the use of an email auto-responder program.

Forever Free is lacking when it comes to customer service. MailChimp provides customers with extremely comprehensive articles, videos, and other resources to make all the details of your email marketing easy. But for customers on the Forever Free plan, that’s where the buck stops. There’s no phone number to call if you’re experiencing difficulties with your service, and email support is only available for the first 30 days of your subscription. After that, you’re on your own.
Handyman Connection’s Derek Christian explains, “The most important element is the subject line of the email. We look for a compelling idea that can be communicated in less than 60 characters. The topic drives the rest of the newsletter. That idea is what the entire thing is designed around. We start with the copy for the subject then we work back from there”.
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