Want your link testing stream-lined? Put the email through a landing page test and within minutes, you’re going to get an overlay of that email with complete results for every link. The ESP tracking report inserts a tracking pixel in your email and you get subscriber data such as how and where the email was opened, how much time the user spent time reading it, and if it was organically forwarded or printed.

The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[19] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]
The CAN-SPAM laws stipulate that you must honor a recipient’s opt-out request within 10 business days, and that you cannot charge a fee to opt them out, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website to opt out.
Yes, it is exactly as cool as it sounds. Every Friday you can get the best and the cutest stories about cats. Those newsletters include a bunch of links and meow-worthy pictures of cats. Also, you can always ask Dumb Cat for an advice and maybe he will give you an answer in the next email. So, what would Dumb Cat say if you told him ‘I want to try to pay someone to write my paper’? We are sure that he would recommend you to get some snacks and go for it!
With more than 224 million users across the country, you may already know the answer. Yes—we’re talking about smartphone users. A whopping 47% of people open emails on their smartphone, according to the DMA. That’s beats 37% and 16% of people who open emails on desktop and tablet, respectively. The takeaway is mobile experience is absolutely critical to a successful email campaign.
We all need inspiration to do our jobs better. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. However, it is really hard to find good email marketing campaign examples as you usually need to be subscribed to an email list. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign.
If you don’t want to use a promotion, Brian Patterson, writing for MarketingLand, suggests making the request as personal-sounding as possible. “Have the email come from a real person’s email address (even better, have it come from a name they’d recognize, such as someone they worked with).” Further, he elaborates, “[h]ave the email written as a personal request from that same person.”
The full-blown version of ActiveCampaign offers an all-in-one solution for a business to house it’s CRM, email marketing, deal flow, sales automation and more. With the offer of one-on-one training and onboarding, without the 4-figure fee that InfusionSoft requires, it’s a great alternative if you want to automate the way you keep in touch with your customers both new and old.
This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.

That said, your confirmation emails don’t have to be boring templates. Use them, as Hipmunk does in the example above, to engage subscribers and get them ready to interact with your brand. Here, Hipmunk shares all the different benefits users have access to; yours could include links to FAQs, helpful articles, “Start here” guides, or other resources that create a more positive experience for your subscribers.

You can add more detail to your emails with GetResponse, as well. It can import images from Flickr, Facebook, and iStock, sell products in emails with PayPal buttons, and even reuse text from previous emails with its snippets feature. Then, you can schedule your emails in advance by dragging them to the correct date on a calendar. And if you're promoting your products online, GetResponse has you covered with tools to import contacts from Facebook forms and Twitter ads.
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