Where they should improve: Although they promote themselves as ‘the world’s largest marketing automation platform’, their automation could be massively improved with a workflow editor and more automations beyond just autoresponders. Emails also have a tendency to end up in Gmail’s Promotions tab – fine if your emails are promoting sales and offers, but less than ideal if they’re informational or transactional. The interface could also be a bit more user-friendly.
A. If an email advertises or promotes the goods, services, or websites of more than one marketer, there’s a straightforward method for determining who’s responsible for the duties the CAN-SPAM Act imposes on “senders” of commercial email. Marketers whose goods, services, or websites are advertised or promoted in a message can designate one of the marketers as the “sender” for purposes of CAN-SPAM compliance as long as the designated sender:
Email marketing is one of the most cost effective ways to get targeted traffic to your website. Recent studies have shown that email marketing has a better Return On Investment (ROI) than any other form of direct-response marketing. BuildTraffic.com's Targeted Opt-in Email Marketing allows you to send your email message to millions of potential clients. We offer targeting to over 100+ different categories with campaigns starting as low as $300.00! So what are you waiting for? Start getting more online sales today!

Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.

Email marketing services let you track statistics and monitor the results of your campaigns through advanced email analytics like opens, clicks, bounces, mobile view statistics, email comparisons, and more. Based on the collected information you can make small changes (e.g. design, copy, structure, or workflow) and optimize your email marketing program.


Over time, look at your data to determine if and how you need to adjust. Look at when conversion rates start to drop to determine when you can end the sequence. Don’t be afraid to send four, five, six or more emails, especially if that’s what your metrics are telling you. I know one company, for example, that sends a seven-part email automation to re-engage abandoned carts.
In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.
In 2009 Return Path reported nearly 30% of commercial emails sent to users did not reach the inbox; in the same year Merkle reported a lack of relevance was the biggest reason users decided to opt-out of emails. With recipients able to dictate what email they chose to receive and given the power to block those they didn’t want, email started to evolve as a pull rather than a push strategy.

Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
What we liked: Marketing automation is a little more sophisticated than other tools’, with options to build and even test various campaign workflows (e.g. based on page visits, email engagement, product purchases). Reporting is also pretty good, although it’s a little annoying that the free plan doesn’t give you details of who opened and clicked. Their paid plans are pretty affordable, starting at only $25 for 40,000 emails.

Know your spam rules. A lot of innocent people send spam because they didn't know any better. Read up on the CAN-SPAM act to avoid any trouble. Put simply, you're allowed to send bulk email only to people who specifically asked to be on your mailing list. If you collected email addresses for a lunch giveaway or an event invitation, then you don't have permission to send marketing emails unless you made that clear at signup. Include an obvious unsubscribe link in every email, and don't forget to remind subscribers how they got on your list in the first place.

If you are feeling yucky about the prospect of sending emails or writing a “sigh... newsletter,” chances are you’re either unable to articulate any real value through email, or you’re forgetting there are people out there who would value your insights. You just have to find them! It’s entirely on you to write something people will be delighted by—in your unique way.


Create a marketing strategy to attract clients. Join the Greater Houston Partnership to network with other businesses in the Houston area. Join social networking sites, such as The E-mail Marketer's Club, to meet other email marketers and those looking to hire an email marketing company. Compile a list of potential clients using local business directories such as HoustonBusiness.com or the Houston Yellow Pages. Contact potential clients by phone or send an email demonstrating your email marketing abilities.
Take advantage of the email template designer or upload your own. There are also tools to segments lists and personalize emails with all your contact data. The A/X testing feature allows you to test up to ten different versions of your email before you decide which one stands out as the best. A campaign comparison tool pits your previous campaigns against the current one to give a complete picture.

With EmailOctopus, you'll connect your Amazon SES account first to send your emails with Amazon's transactional service. Then design your email newsletters in EmailOctopus' rich editor, and add contacts to your lists. It'll send the email, track stats, and help you grow your list just like any other email tool. Only this time, it's using another service to send the emails and passing the savings on to you.

Email's important, but so is social and mobile—if anything, the two together are the new email. After all, your phone's always with you, and while you might ignore your email, you're unlikely to turn off your SMS notifications. So Mailigen lets you combine them all, so you can target your audience wherever they're most likely to check their messages.
A great digital marketing plan relies on a solid strategy made up of various communications channels. However, email continues to be the glue that holds these various channels together. In fact, a well-designed newsletter that offers targeted messages to customers based on their preferences and behavior can be a powerful driver of sales and ultimately, brand loyalty.
There are pros and cons to all of these. Out of the above list, our preferred options are probably Getresponse and Mailchimp: Getresponse because in our view it is competitively priced and provides the best all round feature set (which includes landing pages, webinars and CRM), and Mailchimp because it integrates nicely with a lot of third-party apps like Shopify and Squarespace.
What I’d like to know is whether any email marketing software provider allows you send emails that look identical to if they were sent from Gmail. I find that the best newsletters are those that look like it came from a friend. If only Mailchimp or Aweber didn’t force their logos and HTML style in every campaign I imagine they’d get way better open and click through rates. Do you know of any services that do this?
Edit. Even editors need editors. When you're working on your publishing calendar, leave plenty of time for the editing and revision process. Once you send a campaign, it goes straight to the inbox, and you can't go back and update it. Newsletters contain meaningful content, and sloppy ones reflect poorly on the companies who send them. Grammar and style are just as important for email as they are for websites and blogs.
Scope, created by Litmus lets you scope an email from inside. The tool beautifully displays the desktop view alongside an actual mobile screenshot. The sleek code inspector enables viewing email source code, decode and clean up the HTML. Scope, created by Litmus lets you scope an email from inside. The tool beautifully displays the desktop view alongside an actual mobile screenshot. The sleek code inspector enables viewing email source code, decode and clean up the HTML.
"Why aren't millennials moving?" The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn't benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry -- and showing it cares which way the real estate winds are blowing.
Your AWeber account can also integrate with the most well-known shopping cart tools, letting you add new customers each time they make a purchase on your website. If you want to take your marketing efforts to the next level, you can visit AWeber Labs to build your own apps and time-saving tools through the AWeber API. With this kind of flexibility at your fingertips, you can really take advantage of customer data in order to better optimize marketing strategies.
While you can use the old batch-and-blast method to send out a mass email to your subscriber list quickly, email automation can help make your newsletter relevant by targeting interested customers. Email automation tools allow you to pre-make emails and schedule them, or deliver emails to subscribers based on their behavior, which is definitely a more desirable—and more successful—option than batch-and-blast.
Let’s face it, your audience wants to see quality content that gives them the needed knowledge and help. Putting in a little effort to send messages that resonate with your target audience will increase your chances of being profitable. Relevant content also helps your email recipients remember your content, and makes them spread the word about it. In the process, making your brand more recognizable and easy to connect with.
The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act became a must-read for all email marketers when it was enacted in 2003. More than just a regulation to prevent and discourage junk mail, the CAN-SPAM Act regulates all commercial email messages. In the eyes of the law, “commercial messages” include “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email promoting content on commercial websites. 
For example, retail email senders are often heavily focused on products so their newsletters will typically include a lot of product-focused content. But the amount of “product” in your newsletter will vary depending on your industry. Health and wellness companies, on the other hand, can focus on the “benefits” or lifestyles of the recipients more and provide related content that keeps exercise (the product in this instance) top of mind for recipients.
Today marketing automation systems enabling advanced segmentation allow companies to send highly targeted email communication. Practices such as dynamic content have been introduced to create a near 1-2-1 experience between the user and the brand; and with more emphasis on relevance and engagement in order to achieve a good email reputation, quality is replacing quantity as a strategic approach to email marketing.
One of the advantages of email marketing is that it can be used to connect with a varied selection of individuals and audiences. On the other hand, because it is so versatile, there really isn’t any single set of best practices that always result in effective campaigns. Therefore, the ability to test email campaigns with built-in testing tools can help you determine what is effective, and what belongs in the spam folder.
In addition to satisfying legal requirements, email service providers (ESPs) began to help customers establish and manage their own email marketing campaigns. The service providers supply email templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. Some ESPs will provide insight and assistance with deliverability issues for major email providers. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.

Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
If you’re a small business owner who’re just getting started with email marketing, then Constant Contact is the best email marketing service for you. It comes packaged with all the features that you’ll need to grow your email list. Plus, you can make use of their 60-day free trial without any contract or commitment. That way, you can experiment and get to know their tools before you actually have to start paying.
We tweaked templates and built emails from scratch, edited photos with in-service editors, and tested preview capabilities for both desktop and mobile platforms to ensure your emails are able to grab your subscribers’ attention at first glance. While most services offer simple drag-and-drop editors for designing emails and sign-up forms, capabilities vary: Campaign Monitor, for example, provides a variety of templates for sign-up forms but restricts the amount that they can be personalized.
Email marketing campaigns are inexpensive! Compared to other types of media, email is a great way to reach targeted new customers, and to reach them fast. You can easily generate a LOT of traffic to your location or your website without breaking the bank. Bulk, Mass or Targeted email marketing is very low cost usually ranging from just 6-8 cents per email. That includes the list, the creative, the blast, the management, and reporting. 
At the end of the day, the right email marketing tool is one that will always be able to fit the changing needs of your business. Email tools that can be configured, customized, and adapted mean that no matter what form your organization takes, or where it might be headed, you’ll always have the right tools to keep your email marketing campaigns achieving results.
Remember the limitations of customer surveys. Customers may not know how they’d really respond to hypothetical prompts (such as, “How much would you pay for a product with [xx] feature?”), while relying too closely on survey data prevents you from understanding the nuance behind customer responses. Pair survey data with in-person feedback gathering, if possible.
Email newsletters so often restate things you've already written on your blog. Curated instead lets you gather everything you want to write about, then organize them into categories and turn them into emails in minutes. You'll save links then pull them out of the Collected Items list into your email body, adding a summary along with a category. You can also add text sections with categories as well.
Clean Your List Regularly – On a regular basis, remove bounced emails, unsubscribes, and other non-deliverables from your list. When you send to these and they bounce back, it can trigger a block or filters on your emails to all addresses. Use an email validation service that will check for inactive accounts as well as duplicates, old domains, records that have requested no messages, honeypots designed to catch spam bots, and other issues that could hurt future deliverability rates.
The post is very informative and the list you have shared with is great, but the Constant Contact is good I think to start the company as the live chat features are powerful in it can solve the one query on time. But it’s chargeable that to $20 at least it should be $10, I don’t know much about its but I’ll try for that free package and check it. Thank You.
In terms of relationship building, email marketing done well can be extremely successful. Whether it’s a monthly newsletter that comprises targeted information to nurture leads or a blog post, emails can provide an online resource for recipients, positioning a small business as an expert in the field through the posting of regular, insightful and relevant emails.
Where they should improve: Although they promote themselves as ‘the world’s largest marketing automation platform’, their automation could be massively improved with a workflow editor and more automations beyond just autoresponders. Emails also have a tendency to end up in Gmail’s Promotions tab – fine if your emails are promoting sales and offers, but less than ideal if they’re informational or transactional. The interface could also be a bit more user-friendly.
There are providers who try to sell you such lists and, in some cases, they even have opt-in proof which would hold up in a court of law. However, most email services we know of won’t let you use those kinds of lists. They don’t want to risk their good sender reputation, so they prohibit the use of purchased mailing lists. Statistics clearly show that the number of complaints is higher than the number of successful clicks for such lists.
Emma has tons of email templates to choose from, as well as drag-and-drop editor for custom designs. This is their main value proposition (superior design qualities). You can integrate this software with lots of other programs such as Google Analytics, Aviary and several social media sites. Reporting features are very easy to use and give a good overview of results.

The key here is just not to purposely deceive your recipients. If you are sending a campaign on behalf of ABC widgets, it’s a breach of the laws to put ‘Brad Pitt’ in the From name field to get people to open the campaign. However, arousing curiosity or getting creative with your subject line is perfectly ok, so long as you don’t purposely try to deceive recipients.
Another newsletter provider traditionally known for sending transactional emails, MailJet has evolved into a more complete email service, although their features are still relatively basic (statistics, for instance, are still in beta). Their free plan is generous in terms of capacity (unlimited contacts and up to 6,000 emails a month, with a 200-email daily limit). It’s a little less generous in terms of access, however – premium features like automations, segmentation and A/B testing are only available to try out for free for 30 days.
Think about the information that pertains to your customers’ interests, desires, and needs. That could be colorful, opinionated commentary on your industry, original content, sharing resources like software and books or simply things you think are cool. Whatever it is, though, make sure it’s tailored to your brand and the unique offerings and benefits of working with you, as well as the issues you deal with, and the problems you solve in your industry.
With the exception of their email templates (which aren’t the most inspiring), everything about Constant Contact is generally quite good. Unlike other email marketing tools, there are no bells or whistles with Constant Contact. You’re probably not going to be blown away by any of their features, but equally, there’s nothing too underwhelming either.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only, and you may find it not as helpful.
A cloud-based email platform, SendGrid is a tool built to serve developers. It is known as the world’s largest Email Infrastructure as a Service provider. Users can quickly send out emails such as shipping notifications, email newsletters, sign-up confirmations, etc. Businesses can also track email opens unsubscribes, bounces and spam reports without the use of code. This email marketing tool also provides templates, scheduling and A/B testing. Email analytics can be viewed in real-time.
For an email app you can tweak and integrate into your own apps even further, there's Django Drip. An open-source project from our own Zapier dev team, Django Drip is designed to make it easy to send automated emails to your users. But it can also send an email to everyone in a list whenever you want, making it a great tool to send email newsletters to all of your users.
The full-blown version of ActiveCampaign offers an all-in-one solution for a business to house it’s CRM, email marketing, deal flow, sales automation and more. With the offer of one-on-one training and onboarding, without the 4-figure fee that InfusionSoft requires, it’s a great alternative if you want to automate the way you keep in touch with your customers both new and old.
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