The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act became a must-read for all email marketers when it was enacted in 2003. More than just a regulation to prevent and discourage junk mail, the CAN-SPAM Act regulates all commercial email messages. In the eyes of the law, “commercial messages” include “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email promoting content on commercial websites.
Why It’s Important: According to Hannah Stacey, writing for Ometria, “It’s easy to fall into the trap of thinking that effective e-commerce marketing ends with a customer buying something. The problem with this way of thinking is that it fails to take into account one major caveat: that retaining a customer is far more valuable in the long-run than acquiring a new one. And when you start focusing on retention, a customer making a purchase actually marks the beginning of the process, not the end.”
Incentivize buyers to leave comments. This strategy tends to work best with in-person review requests (as in the classic case of waitresses using mints to score higher restaurant tips), but can be communicated effectively via email as well. The key is offering a compelling enough incentive to get reviews, without giving so much away that the promotion becomes unprofitable.
In 1978, Thuerk sent an email promoting DEC machines to 400 users via Arpanet. What would have then been a complete novelty for recipients (receiving a sales/marketing message direct to their computer’s inbox) resulted in $13 million worth of sales for DEC machines (and a few complaints!). From the start, email launched itself as an effective channel for direct marketing.
Create a marketing strategy to attract clients. Join the Greater Houston Partnership to network with other businesses in the Houston area. Join social networking sites, such as The E-mail Marketer's Club, to meet other email marketers and those looking to hire an email marketing company. Compile a list of potential clients using local business directories such as HoustonBusiness.com or the Houston Yellow Pages. Contact potential clients by phone or send an email demonstrating your email marketing abilities.
There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.
Everything's simpler in Mad Mimi. The email editor helps you search for stock photos, the audience tab shows all your contact details in a tabbed table similar to a spreadsheet, and its social tool lets you add your social profiles to every email automatically. And if that's not enough, click the Add Things button to add a form builder, RSS-to-email tool, drip campaigns, personalization tools, and more. That lets you make Mad Mimi an email newsletter with just the features you want.
Ensure Your Contacts Are Opted In – The last thing you want is for someone to flag your email as spam. If someone isn’t sure why they’re getting an email from you, that’s a bad sign as it can quickly lead to high spam rates and eventual blacklisting. Only send to people who have requested information from you, and use a double opt-in and email confirmation process to avoid this issue.
I’ve always been a mailchimp user myself, and I have to say I really like their UI but I’m always open to new options. I’ve dabbled in a couple of the other email marketing providers like Pure360 – but find them so clunky and annoying to use (despite them looking really pretty and having great templates) that I always end up going back to good old mailchimp. I haven’t used GetResponse yet, I’ll give their free trial a shot :)
In addition to satisfying legal requirements, email service providers (ESPs) began to help customers establish and manage their own email marketing campaigns. The service providers supply email templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. Some ESPs will provide insight and assistance with deliverability issues for major email providers. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.
Both MailChimp and GetResponse offer scoring tools to gauge the quality of your contacts, which makes it simple to determine who you should be contacting; used in tandem with automated workflows, you can easily set up segmented campaigns based on the quality of your subscribers, sending targeted messages to different recipients in order to increase engagement.
What we liked: Marketing automation is a little more sophisticated than other tools’, with options to build and even test various campaign workflows (e.g. based on page visits, email engagement, product purchases). Reporting is also pretty good, although it’s a little annoying that the free plan doesn’t give you details of who opened and clicked. Their paid plans are pretty affordable, starting at only $25 for 40,000 emails.
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AWeber is another popular email marketing tool with a number of great features. Using a drag and drop editor, users can easily create automated emails and make use of their high-quality autoresponder capabilities. Users can also create subscription forms and place them on the website, blog or Facebook page. Within this tool, you can pull up charts showing how many contacts opened emails or clicked on links within your message.
Constant Contact is one of the best e-mail marketing service which I always use to manage my email lists, contacts, email templates, and so on. I am an online entrepreneur and I often use e-mail marketing for my job. This tool helps me to execute easy tracking and reporting about my post and activity on different social media for more response. Your summed up scheduling resources are very effective and I believe I can get more benefit to my site by applying these tools for my work. I have already started using MailChimp and I enjoy it’s forever free plan which allows me to send mail and get engaged with 2000 subscriber.
For instance, I like getting the New York Times cooking recipes. My partner Steve enjoys getting updates on the latest shows added to Netflix. I would never want an email from Netflix telling me anything, instant unsubscribe! Does this mean Netflix doesn’t benefit from its email marketing? Of course not. I am not someone who enjoys their emails so their email content isn’t really for me. It also doesn't affect my use or enjoyment of their service so let’s dispel the fear that if someone doesn’t enjoy your email content they will not use your service. So whether you prefer Seth Godin’s marketing emails or Marie Forleo’s weekly videos, the point is that marketing emails are all about what you have to offer that your ideal customers want and need. Not what everyone wants.
Only send email if you have something to say. This one seems obvious, but too many companies start email newsletters with no plan and nothing to say. Email is simply a way to publish content—the content itself has to come first. Before starting a newsletter, make sure it's a sustainable commitment that will help you achieve your business goals. Otherwise, you'll be wasting your subscribers' time and your own time. Ask yourself: What's the goal for this kind of communication? What do we have to say? How will we measure success? Send thoughtful newsletters, and keep the focus on your company's message.
Targeted email marketing may seem complicated at first, which is one of the reasons why small businesses don’t bother with it. However, when you actually implement it, you will find that it is anything but complicated. It is the missing piece of the puzzle for businesses that are unable to get results from their email marketing efforts. If you need help sending a monthly newsletter or building your email marketing campaign, then contact us and we will create a campaign for you that will help you achieve your goals.
Newsletters are different to other types of marketing emails, such as autoresponders (e.g. welcome emails), transactional or triggered/automated emails. However, they can sometimes overlap. Each has an important part to play in any successful email marketing strategy, so newsletters should be used to complement these emails, rather than being an alternative to them.
Given the robust features at the planning and execution phases of email campaigns, we had high hopes for MailChimp’s analysis and reporting — and we weren’t disappointed. Reports include all the standard performance indicators, but it also includes analysis pulled from the millions of emails sent through MailChimp. This enables you to see how your campaign stacks up against the industry average, a level of detail that’s rare among free services. Add to that an integration with Google Analytics and an interactive map that shows where in the world your emails are being opened, and you’ve got a service that seems impossibly comprehensive for a free plan.