Bulleted lists make it really easy to see the value in something. “Pull basic business data and put it in with some bullet points, highlight upcoming product changes as well as the outcome of previous changes, highlight one feel-good story from customers/service providers, and include some directional tips on improving customer satisfaction”, says Alan LaFrance from Lawnstarter.
Email newsletter apps all let you grow your list over time, as long as you upgrade—but will you be able to afford emailing tens-of-thousands of followers? MailUp makes larger lists easier on your budget as long as you're not in a rush to send your messages. You'll select how many messages you need to send each month, then choose how soon your emails need to be sent—the slower, the cheaper. That'll way, you can send thousands of messages a month without breaking the bank (for instance, you can email 99,000 contacts for $149/month—or a third of the price most other email newsletter apps charge—but it'll take 10 hours to deliver your emails).
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New Customers: Customers who have bought your product or service for the first time come under this category. Your main aim should be to get new customers to become repeat customers. You can send them emails that offer discounts on your other products or free offers that add them to a new marketing funnel. The idea is to make them loyal to your brand of products.
Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.
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The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails. Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient. However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.
Carl: And both of them have their place in your email marketing strategy. One of the things I wanted to mention when it comes to newsletters is that often times, you don’t have new things happening every week. Often times, you don’t have new products, new items to talk about every week. And the default to that, whenever the C-suite is pushing you to be sending more emails, or you yourself want to send more emails, it’s the default to promotions.
Think about the information that pertains to your customers’ interests, desires, and needs. That could be colorful, opinionated commentary on your industry, original content, sharing resources like software and books or simply things you think are cool. Whatever it is, though, make sure it’s tailored to your brand and the unique offerings and benefits of working with you, as well as the issues you deal with, and the problems you solve in your industry.
For an email app you can tweak and integrate into your own apps even further, there's Django Drip. An open-source project from our own Zapier dev team, Django Drip is designed to make it easy to send automated emails to your users. But it can also send an email to everyone in a list whenever you want, making it a great tool to send email newsletters to all of your users.
Why It’s Important: According to Hannah Stacey, writing for Ometria, “It’s easy to fall into the trap of thinking that effective e-commerce marketing ends with a customer buying something. The problem with this way of thinking is that it fails to take into account one major caveat: that retaining a customer is far more valuable in the long-run than acquiring a new one. And when you start focusing on retention, a customer making a purchase actually marks the beginning of the process, not the end.”
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.
Great Article! Finding prospects for your business and then nurturing them into leads are the building blocks of a sales cycle. Without prospects, there would be no leads, and without leads coming in at the top of your sales pipeline, you can’t expect sales at the bottom. I have use a tool called AeroLeads and it’s really helped a lot for my business growth.
Instead of showing the same form asking for their name and email address, Hubspot allows you to identify this lead and show a different offer, or ask a different set of questions to learn more about them over time. This is called Progressive profiling – and it allows you to send more personalised email campaigns as you gather more information on your leads.
It’s also important to look at what content has already done well for you. As this content will make a great addition to your newsletter. Amber Ooley from Thrive Internet Marketing Agency says, “I pull the top-performing blog posts and other content from the last week based on Google Analytics, website engagement, and social media shares. Then, I’ll craft it all into a consistent email template”.
After Mailchimp, here's another animal in the email marketing zoo. EmailOctopus is a special breed: it's built on top of the Amazon SES service that provides the email infrastructure. The Octopus takes care of the newsletter tool in which you build your email campaign and manage your subscribers. Once you hit the send button it will be channeled through Amazon's email server.
Drip is the perfect solution for you if you’re an eCommerce merchant who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.
eTargetMedia is committed to working with each and every client on an individualized plan to not only meet but to exceed marketing goals and ROI. We bring together multi-channel marketing solutions that encompass a combination of superior data, excellent customer service and engaging creative solutions to help clients across all industries better identify and understand their customers, produce measurable results in customer acquisition, drive traffic of highly qualified leads and increase revenue.
Newsletters are different to other types of marketing emails, such as autoresponders (e.g. welcome emails), transactional or triggered/automated emails. However, they can sometimes overlap. Each has an important part to play in any successful email marketing strategy, so newsletters should be used to complement these emails, rather than being an alternative to them.
Remember the limitations of customer surveys. Customers may not know how they’d really respond to hypothetical prompts (such as, “How much would you pay for a product with [xx] feature?”), while relying too closely on survey data prevents you from understanding the nuance behind customer responses. Pair survey data with in-person feedback gathering, if possible.
Address subscribers by name. Personalized emails are more successful. Buffer also suggests to personalize your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful. Some studies show that educating and segmenting your audience will boost your click through rate on emails by up to 50%.