We all need inspiration to do our jobs better. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. However, it is really hard to find good email marketing campaign examples as you usually need to be subscribed to an email list. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign.
If you offered subscribers a coupon in exchange for their email address, make sure you set up your email automation to actually send the coupon code in the email. Create an obvious CTA that takes users directly to your website to redeem the coupon. If you offered a PDF or something else in exchange for an email, make sure it’s included in the first one.
A great digital marketing plan relies on a solid strategy made up of various communications channels. However, email continues to be the glue that holds these various channels together. In fact, a well-designed newsletter that offers targeted messages to customers based on their preferences and behavior can be a powerful driver of sales and ultimately, brand loyalty.

Traditionally a software-based email service that required local installation, Mailify now also offers a web-based service that’s very app-y in look and feel. Still, it’s a useful tool for those who would prefer to keep their data in-house. Their free plan gives you access to all areas, including automations, SMS, landing pages, and some modern-looking email templates, although you’ll only be able to trial it for 30 days. The bonus is that you can send up to 1,000 emails and 10 SMS in this time, so you’ll really be able to get a feel for whether it’s worth paying to continue using Mailify.
Mailgun is a transactional email API integration—a cloud-based service to send, receive, and track emails. It has excellent features for intelligent inbound routing, storage, and email validation. It simplifies the process of sending transactional or bulk emails. It has searchable logs. You can scale quickly. You can A/B test data. You can use tracking and analytics feature to manage emails.
When I look back at my first batch of emails, I cringe; they were terrible. Accept that yours will be, too. A link will be broken, you’ll have a typo or typos (and everybody will email to point out your idiotic spelling mistake) or you will reread what you’ve written later and feel differently. The list of growing pain blunders goes on. It’s best to experience and move through some of those stresses and mistakes at the beginning when you don't have a huge audience yet. At first, you’ll be mortified. But it’s also not as bad as you think because the stakes are still low.
Think about mobile. If a campaign doesn't show up on mobile devices, it's not going to perform very well. Everything you send should be mobile-friendly. Check out ReturnPath's "Email in Motion" infographic for some data that might affect the way you design your emails. One of the highlights: According to the study, 63 percent of Americans and 41 percent of Europeans would either close or delete an email that's not optimized for mobile. Might be time to start using a responsive template.
Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
Even if you’ve already got a long list of emails for clients and prospects, you should never stop adding to it. Especially since it’s not nearly as hard as it sounds. For example, make sure your list is always growing passively with a signup feature on your website. Subscription forms should be on your home page, blog page and everywhere else you can fit it without taking away from more important content.

Think about mobile. If a campaign doesn't show up on mobile devices, it's not going to perform very well. Everything you send should be mobile-friendly. Check out ReturnPath's "Email in Motion" infographic for some data that might affect the way you design your emails. One of the highlights: According to the study, 63 percent of Americans and 41 percent of Europeans would either close or delete an email that's not optimized for mobile. Might be time to start using a responsive template.
4: CRM & marketing automation features – Unless you’re a large enterprise, it probably makes sense to combine your email marketing tool and CRM (customer relationship management) system in one. This will save you time connecting them together & will make triggering automated emails to the right people at the right time a breeze. As such, we’ve also compared the CRM & marketing automation functionality of the top email marketing services below.
Active Trail is an automated communications platform that focuses on SMS and email marketing campaigns. It has a user-friendly newsletter and email editor with a drag-and-drop interface as well as an advanced image editor. Additionally, Active Trail includes predictive delivery which helps users predict the optimal time to send emails to their recipients. It also includes ready-to-use sign up and lead forms, A/B testing and Personalisation tools.
"Why aren't millennials moving?" The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn't benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry -- and showing it cares which way the real estate winds are blowing.

Opt-in email: Opt-in email is any commercial email sent to people who have specifically signed up to receive it. Permission, in this respect, is clear-cut. If you have a list based on people who have signed up to receive emails about travel in general but not your travel agency, it doesn't qualify as specific permission. If you have a list of people who have agreed, in some form of writing, link clicking or other evidence, that they want to receive emails from your travel agency specifically, you fall well within the bounds of opt-in.


Active Trail is an automated communications platform that focuses on SMS and email marketing campaigns. It has a user-friendly newsletter and email editor with a drag-and-drop interface as well as an advanced image editor. Additionally, Active Trail includes predictive delivery which helps users predict the optimal time to send emails to their recipients. It also includes ready-to-use sign up and lead forms, A/B testing and Personalisation tools.
According to Amanda Zantal-Wiener, writing for Hubspot, “In the email, The Bowery Presents pulled shows from New York venues – where I purchased tickets for many events when I lived there – for artists similar to the ones I saw live. And when I finally purchased tickets to see one of these artists in Boston? It re-personalized my emails to let me know about shows there.”
As an email service that’s strongly geared to ecommerce, Omnisend has a lot of exceptional features, including automation workflows, the ability to automatically add your store’s products to your newsletters, and cool email add-ons like scratch cards and gift boxes. The bad news – none of these are available on the free plan. Regardless, the free plan is pretty hard to beat if you’re looking to send email in high volumes, with an allowance of 15,000 emails per month (2,000 per day). You also get A/B testing, website tracking, 24/7 support, deep reporting, and up to 3 forms/landing pages. Not bad at all.
AWeber is another popular email marketing tool with a number of great features. Using a drag and drop editor, users can easily create automated emails and make use of their high-quality autoresponder capabilities. Users can also create subscription forms and place them on the website, blog or Facebook page. Within this tool, you can pull up charts showing how many contacts opened emails or clicked on links within your message.
You can collect relevant information from your contacts along the subscription process and use it to tailor the communication to their needs and preferences. Based on the data you can create segments of people sharing common traits. Use the information you gather to display dynamic content in your emails. Dynamic content is known as “smart HTML” and allows you to show different images, CTAs, and wording, depending on your customers’ preferences and actions.
You can use its built-in email designer to customize your email style and build templates for both your newsletters and your routine transactional emails. You can segment your lists, and run A/B tests with up to 10 versions to test anything about your marketing that you want. It's a handy way to handle all of your company's emails from one service, letting your developers send messages from your app the way that's easiest for them while also letting designers and writers update emails without having to dive into code.
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In terms of relationship building, email marketing done well can be extremely successful. Whether it’s a monthly newsletter that comprises targeted information to nurture leads or a blog post, emails can provide an online resource for recipients, positioning a small business as an expert in the field through the posting of regular, insightful and relevant emails.
"I just wanna say that you guys are the best traffic website ever!! Thanks to you I have made $425 in sales and it's only been a week! Nothing has ever worked for me before! You guys have already earned me way more than the one time fee I paid for your service. I will continue to use your website again and again and I will recommend it to all my friends!"
Think about mobile. If a campaign doesn't show up on mobile devices, it's not going to perform very well. Everything you send should be mobile-friendly. Check out ReturnPath's "Email in Motion" infographic for some data that might affect the way you design your emails. One of the highlights: According to the study, 63 percent of Americans and 41 percent of Europeans would either close or delete an email that's not optimized for mobile. Might be time to start using a responsive template.
If sending thousands upon thousands of emails has taught us anything, it’s that personalization is the sure way to find common ground with your target audience. This can be simply mentioning them by first name (we can help you with that) or incorporating other relatable content into your email. Other ways you can boost your email campaigns are automation, testing, and responsive design.

Carl: This is what newsletters look like and when they are used. On the flip-side, there are drip campaigns. Drip campaigns are basically a series of emails that you will receive over x period of time. As an example, here’s an email from our friends at MailChimp. You see here it says, “Number 1. Getting Started with MailChimp.” This email is all about using a template or how to create your own, inside their tools. So this drip goes out to any new MailChimp subscriber. So this is the first part of it, then a few days later, you’ll go ahead and receive the second part, which is about collecting subscribers and building your list.
Very well written article! Thanks for sharing!!! Just that I would add another tool to this list- intellyMail.com. It is really one of the best email marketing tools that I have come across. intellyMail eliminates the need of manually sending bulk emails through an automated process, thus saving you time and money, besides helping you generate leads
A great digital marketing plan relies on a solid strategy made up of various communications channels. However, email continues to be the glue that holds these various channels together. In fact, a well-designed newsletter that offers targeted messages to customers based on their preferences and behavior can be a powerful driver of sales and ultimately, brand loyalty.
Draft a business plan for your email marketing company. A business plan helps you stay on track during each phase of business development. Your business plan should contain at least four sections and include a description your business and the types of clients you want to attract, startup and monthly costs, licenses needed to run your business and a marketing strategy to help promote your services.

Save articles and videos with its browser add-on, or connect your RSS feed, Twitter account, and more to pull in more content you've already shared. When you're ready to send an email, Revue shows each content item you've saved in the sidebar, where you can drag-and-drop them into your email. You can then customize the description, and add additional sections and dividers to organize your email. It's one of the fastest ways to build a weekly news email from existing content.


3. Prioritize the Content That Users Will Care About in the Top Three Inches: In a typical email preview pane, you will have approximately three inches to display your content and allow a reader to decide whether to read the full email or not. Make sure that your most engaging newsletter content appears within these top three inches and do not waste the space with graphic headers or filler "welcome" content.
What It Is: Given the statistic above, referral marketing deserves a place in every business’s email marketing arsenal. This can be done as a simple plain text message asking clients to refer you to others in their network, or as part of an incentivized program like AirBNB’s (pictured above), which encourages recipients to share the email or offer with their friends and family.
You can add more detail to your emails with GetResponse, as well. It can import images from Flickr, Facebook, and iStock, sell products in emails with PayPal buttons, and even reuse text from previous emails with its snippets feature. Then, you can schedule your emails in advance by dragging them to the correct date on a calendar. And if you're promoting your products online, GetResponse has you covered with tools to import contacts from Facebook forms and Twitter ads.
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