Email marketing is particularly useful for small businesses, because it provides such an impressive return for very little investment. At the same time, small businesses can add the personal touches that customers prefer. Email marketing tools for small business also give decision makers the freedom that comes from having full control over the platform. This is not the case with certain other channels, such as social media marketing, where businesses are forced to operate within the confines of whatever platform (Facebook, Twitter, YouTube, and so on) is being used.
Send with Us is an amazing tool for sending transactional emails without the help of designers or developers. The tool facilitates creating drip campaigns with the in-built dashboard, ensures automatic inlined CSS at send time, allows previewing recipient’s inbox view before sending out the email, provides segmentation feature through built in-app or via API etc.
At the end of the day, the right email marketing tool is one that will always be able to fit the changing needs of your business. Email tools that can be configured, customized, and adapted mean that no matter what form your organization takes, or where it might be headed, you’ll always have the right tools to keep your email marketing campaigns achieving results.

Make it easy to subscribe. Post a signup form on your homepage, blog, Facebook page, and wherever else your customers and fans are already active. You might want to collect names and birthdays (for a special offer or gift) or invite readers to join groups, but don't go crazy with the required fields. A too-long subscribe form might scare people off.
Whenever possible, add a personal element to your emails. Most email tools allow you to enter shortcodes that will be replaced with the recipient’s name when the email is sent out. Emails from Treehouse Co-Founder Ryan are always fun and personal. The subject lines are creative, messages are sent "from" Ryan's email address, and the content is personalized. If you reply to the mail, you'll even get a prompt response from Ryan himself!

Basic text-based email editors to fully designed HTML or JavaScript templates are just some of the features these packages can provide businesses. You can manage your contacts by simply keeping a list of names and email addresses or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate towards the email marketing software that can give your company the features it needs.


An email list is nothing without subscribers. You already have customers and fans, so AWeber focuses on making sure those people will get added to your email lists. It natively integrates with WordPress, PayPal, and Facebook so you can add fans from places they already interact with your company. You can import subscribers from a spreadsheet, or paste a plain text list of contacts and let AWeber figure out the names and emails.
It’s common to see small businesses dealing with multiple products, catering to different kinds of people. So segmenting your email list based on actual interests is a great way to boost the response you receive. Now, how you understand their interests is what sets you apart from the rest. Usually, how your prospects and customers interact with your brand shows what kind of product or service they might be interested.
MailChimp may be the first email newsletter app you think of it you spend any time listening to podcasts—or have ever seen any of its monkey-themed shirts and hats. But beyond the swag, MailChimp is an app that's serious about helping you send better emails. You'll find everything here from a drag-and-drop email editor to rich subscriber profiles that track your contacts' interactions with your emails.

Both MailChimp and GetResponse offer scoring tools to gauge the quality of your contacts, which makes it simple to determine who you should be contacting; used in tandem with automated workflows, you can easily set up segmented campaigns based on the quality of your subscribers, sending targeted messages to different recipients in order to increase engagement.


That said, your confirmation emails don’t have to be boring templates. Use them, as Hipmunk does in the example above, to engage subscribers and get them ready to interact with your brand. Here, Hipmunk shares all the different benefits users have access to; yours could include links to FAQs, helpful articles, “Start here” guides, or other resources that create a more positive experience for your subscribers.
Your emails need to stand out—but you don't have time to customize emails for every campaign. Campaign Monitor's email editor includes fewer options than many other email design tools, but that makes it a far faster way to customize your messages. Start with with pre-made templates and drag in new sections you want—and use its examples of variations other teams are using for inspiration. Or, hand-code your own template using Campaign Monitor's simple email code snippets, and host your CSS and assets on Campaign Monitor's server.

I don’t know, maybe I am not as experienced but my priority is – everything must be simple to use but come off as professional as possible. As well as automation, for now my resources are limited and I want to optimize as much as I can. So I dabbed with main email marketing services and the one that managed to really “Stick” with me was “Omnisend”. Great automation workflows – don’t have to worry about anything, welcome, birthday, cart recovery emails. As well as amazing newsletter builder. Just all in all a flexible tool for not as flexible audience.
We just started using MailChimp because it seems to be the only one that offers a free account for small or new users. The problem is that there are so many steps for a potential subscriber to go through with both double opt-in and recaptcha, that we are getting at best complaints to worst, plain nasty comments posted on our Facebook page. We don’t know how many would be subscribers we lost because of this.
What they should improve: It's probably more of a feature than a bug but definitely one of the things I don't find ideal – you're completely dependent on Amazon SES. Because of that, the setup process takes a lot longer than for other newsletter tools. You have to register for two different services and Amazon requests a lot of information from you.
When I look back at my first batch of emails, I cringe; they were terrible. Accept that yours will be, too. A link will be broken, you’ll have a typo or typos (and everybody will email to point out your idiotic spelling mistake) or you will reread what you’ve written later and feel differently. The list of growing pain blunders goes on. It’s best to experience and move through some of those stresses and mistakes at the beginning when you don't have a huge audience yet. At first, you’ll be mortified. But it’s also not as bad as you think because the stakes are still low.
That said, your confirmation emails don’t have to be boring templates. Use them, as Hipmunk does in the example above, to engage subscribers and get them ready to interact with your brand. Here, Hipmunk shares all the different benefits users have access to; yours could include links to FAQs, helpful articles, “Start here” guides, or other resources that create a more positive experience for your subscribers.

Newsletters have historically been emails that humble-brag about internal company achievements and give generic information to the poor saps that were unfortunate enough to end up on said company's RSS feed (whatever that is, or rather, was). So while the old “newsletter” content is useless and dead,  successful marketers know that quality email marketing is still one of the best marketing tools available, especially for service-based businesses. Depending on which study you read, you get $35 to $40 back for every dollar you invest in email! This reinforces the fact that, hands down, there's nothing more valuable than direct access to someone’s attention.


This article is extremely engaging and informative! I completely agree with you that email is one of the effective tools of marketing. Emails should deliver messages that appeal to the potential customers of a business organisation. Emails provide the business organisations an opportunity to capture the attention of the target group of people. I particularly liked the idea of product launch campaigns very much. You beautifully explained the concept of product launch campaign and usefulness in the article. With the help of this type of emails, the customers can come to know about new products and benefits. There are many people who make their decisions of purchasing products on the basis of product launch emails. Thanks for this article! Keep writing!
eTargetMedia is committed to working with each and every client on an individualized plan to not only meet but to exceed marketing goals and ROI. We bring together multi-channel marketing solutions that encompass a combination of superior data, excellent customer service and engaging creative solutions to help clients across all industries better identify and understand their customers, produce measurable results in customer acquisition, drive traffic of highly qualified leads and increase revenue.
A list is an easy way to offer something of value, sell a product or service, and not seem too obvious about it. A list gives a customer a subconscious message that your email is organized in a way that makes it an easy read. They'll be more compelled to open your email if they know ahead of time that they'll not be facing a wall of text. Add products or services to this list and you'll not only get them interested in opening your email, but you can showcase various products at the same time. Here are some good examples:
With the exception of their email templates (which aren’t the most inspiring), everything about Constant Contact is generally quite good. Unlike other email marketing tools, there are no bells or whistles with Constant Contact. You’re probably not going to be blown away by any of their features, but equally, there’s nothing too underwhelming either.
Transactional or relationship content – These are usually receipts of payment, shipping notifications and so on and facilitate or provide updates about an already agreed-upon transaction. These are exempt from most of the requirements of the CAN-SPAM Act, although they cannot contain any misleading or inaccurate routing information (i.e. the “To” and “From” fields, plus the email address and domain name must clearly show who the email is from.)
Want an email and SMS marketing tool that can integrate with your site? SendinBlue is an app that's designed for just that. With WordPress, WooCommerce, PrestaShop, and Magento plugins, as well as an API to connect to in-house apps, SendinBlue can work directly with your eCommerce store to send email newsletters, drip campaigns, and transactional emails from your site.
Targeting emails based on engagement is a powerful way to get more subscribers to interact with your emails. If you’re using a popular email marketing tool like Aweber, Constant Contact or MailChimp, you should know that these companies have built specific features for this purpose. You can easily use these tools to segment your email list based on the type of subscriber activity.
Historically, it has been difficult to measure the effectiveness of marketing campaigns because target markets cannot be adequately defined. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency.[citation needed] Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration, revealing a communication channel's scope. At the same time, however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.
Great article here. Pls. I’m a little bit confused. All I just need is a vendor that has a Landing page feature, allows for autoresponder, allows for promotion of genuine mlm and affiliate business, and cost effective for beginner. I tried Mailchimp but got suspended just within two weeks with them, and the customer care pretty bad and arrogant. Please advice
We dug into dozens of the most popular email newsletter apps, picked out their best features, listed their base monthly pricing, and put it all together in this roundup. We ensured every app in this list can organize your contacts into lists, add new contacts easily via a signup form or integrations with other apps, send beautifully formatted messages in a half-dozen clicks, and analyze how your email performed. And, they almost all integrate with app automation platform Zapier to add new subscribers from your store, contact forms, and address book automatically.

Cuuver’s James Nuttall agrees that the subject line should be enticing. Saying, “No matter how great your content is, there is no point in writing any of it if the people you send it to aren’t tempted to open the email in the first place; the best way to ensure they do this is to have a subject header which grabs their attention and makes them want to check out the contents”. 
×