The key here is just not to purposely deceive your recipients. If you are sending a campaign on behalf of ABC widgets, it’s a breach of the laws to put ‘Brad Pitt’ in the From name field to get people to open the campaign. However, arousing curiosity or getting creative with your subject line is perfectly ok, so long as you don’t purposely try to deceive recipients.
It’s also important to look at what content has already done well for you. As this content will make a great addition to your newsletter. Amber Ooley from Thrive Internet Marketing Agency says, “I pull the top-performing blog posts and other content from the last week based on Google Analytics, website engagement, and social media shares. Then, I’ll craft it all into a consistent email template”.
"My experience with advertyze has been very joyful, a friend of mine a while ago told me what a great experience while advertising his websites and the great results he experienced, so i thought why not give them a try and see if i got the same results he experienced, and i must say i am so glad i did, I have experienced not only great results, but the staff will do anything to help you succeed. So yes I'm very happy and would recommend Advertyze to anyone that needs results for any business or websites they may be promoting - end of story!"
Very well written article! Thanks for sharing!!! Just that I would add another tool to this list- intellyMail.com. It is really one of the best email marketing tools that I have come across. intellyMail eliminates the need of manually sending bulk emails through an automated process, thus saving you time and money, besides helping you generate leads
Relying on people to organically land on your site can be frustrating. It’s kind of like looking for a gas station to fill a nearly empty tank with Google Maps or Waze on the fritz. Instead, use your email newsletter to direct people there. Invite them to view your content or provide them with an incentive to stop by your site. Make sure to use a strong call to action, like in this example from nonprofit Parkrun:
Rewarding customers for past purchases, sharing sale information, or encouraging customers to tell their friends about your brand are a few of the things you can do with a segmented list. Or you can categorize customers based on their email behavior (who opened/didn’t open an email). Then, you can target each list differently, either educating them further on your business, or incentivizing them to buy with a unique offer.

Similar to MailerLite, you have restricted features available on the free account (e.g. advanced segmentation and delivery by time-zone). But you still have a more generous subscriber amount, and it’s just as user-friendly. And most importantly, you can't use their email or chat support. There's also a small ad banner in each email you send. (Review)
If you don’t have implied permission to email a person, then you’ll need express permission to send them campaigns. Express permission is granted when somebody specifically gives you permission to send them email campaigns, likely by entering their email address in a subscribe form on your website, or entering their details into your in-store newsletter subscribe form.

The content you create and share should engage people in ways that make them clients in the future. Start by asking, “Whose attention am I trying to keep and what would they be interested in seeing from me?” If it’s on brand for you, it’s also valuable to them. Do this, and people will love you for sharing your expertise with them and will ask for more (or, at least, stay subscribed long enough to get to know you and your business better until the the time is right for them to buy).
Then, you can draft emails in advance to make sure they look great, and then send them when you're ready. That's easy with a draft section on Sendicate's dashboard that shows your emails complete with their header photo and subject. You can segment your audience with simple search filters, and schedule emails to be sent at the time and date of your choice. And with simple, typography focused templates, you can be sure your emails will always look great.
The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. Fines range with 3 fines of AU$110,000 being issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Cellar master Wines Pty Limited (2013).[14]
Carl: One of the things that I have seen done really, really nicely is what I like to call product narratives, which is one email where you highlight this one product, and you talk about this one product in-depth, and why it’s a great product. So in the example of Uniqlo, they are known or at least, from what I’ve seen in the subway ads, for creating very high-tech fabrics.
Over time, look at your data to determine if and how you need to adjust. Look at when conversion rates start to drop to determine when you can end the sequence. Don’t be afraid to send four, five, six or more emails, especially if that’s what your metrics are telling you. I know one company, for example, that sends a seven-part email automation to re-engage abandoned carts.
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Handyman Connection’s Derek Christian explains, “The most important element is the subject line of the email. We look for a compelling idea that can be communicated in less than 60 characters. The topic drives the rest of the newsletter. That idea is what the entire thing is designed around. We start with the copy for the subject then we work back from there”.
Thanks to Garry Lee for sharing his advice and opinions in this post. Garry Lee has worked in online analytics for over 10 years. He began client side using the original WebTrends products and has spent the past 9 years with RedEye focusing on online behavioural services and segmentation. During this time Garry produced the first UK results from analytic driven behavioural email, led industry setting analysis tracking technologies and launched a leading media attribution system – Media Mix. Garry is a professional member of the Web Analytics Association. You can follow him on Twitter or connect on LinkedIn.
Every year, InfoUSA deploys an average of 25 billion emails for thousands of businesses across the country. We also invest over $20 million every year to having the most up-to-date data possible. We employ over 300 full-time researchers to ensure our business and consumer records are current. We then make 24 million calls each year to gather and verify valuable business information.
When thinking about the types of email marketing described above, newsletters are best for emailing as part of your customer loyalty and brand building email program. They may also play a role in customer retention email marketing. However, they are typically considered under-performing for customer acquisition, direct sales, or customer win-back email programs.
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.
Bulleted lists make it really easy to see the value in something. “Pull basic business data and put it in with some bullet points, highlight upcoming product changes as well as the outcome of previous changes, highlight one feel-good story from customers/service providers, and include some directional tips on improving customer satisfaction”, says Alan LaFrance from Lawnstarter.
If the message contains only commercial content, its primary purpose is commercial and it must comply with the requirements of CAN-SPAM. If it contains only transactional or relationship content, its primary purpose is transactional or relationship. In that case, it may not contain false or misleading routing information, but is otherwise exempt from most provisions of the CAN-SPAM Act.

Send people content they want. Email newsletter services offer features like groups and segmentation to help you make your content relevant to the people reading it. If you're sending different emails for different groups (for example, a nonprofit might send separate emails to volunteers, donors, and the board of directors), then you can ask people to check a box to join a particular group on your signup form. Segmentation allows you to target certain subscribers on your list without assigning them to group. If your store is having a sale, then you could send a campaign only to people near a particular zip code, because subscribers who live in other parts of the world don't need to know about it. You can also segment by activity, email clients, e-commerce data, and more. Sending relevant content will keep your readers engaged, and engaged readers look forward to your newsletter and share it with friends.


ActiveCampaign is an all-in-one software solution which includes email marketing tools combined with CRM and Sales. This software offers an easy-to-use email template editor so you can get campaigns up and running in no time – this includes templates for mobile. It also allows user to segment their contact list based on a variety of different factors including actions, behaviour, location and more. What’s also great about ActiveCampaign is that it integrates nicely with WordPress.


Customizing emails go a long way when done correctly. AWeber user and personality test company Truity has seen increased open rates as a result of their personalization efforts, including personality type-specific messages, like the one below aimed at its a specific personality type — ENFP subscribers. Truity uses the “digest” layout in AWeber’s Drag and Drop Email Builder for its newsletters, giving it a streamlined, cohesive look every time it hits your inbox.
Handyman Connection’s Derek Christian explains, “The most important element is the subject line of the email. We look for a compelling idea that can be communicated in less than 60 characters. The topic drives the rest of the newsletter. That idea is what the entire thing is designed around. We start with the copy for the subject then we work back from there”. 
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