Want an email and SMS marketing tool that can integrate with your site? SendinBlue is an app that's designed for just that. With WordPress, WooCommerce, PrestaShop, and Magento plugins, as well as an API to connect to in-house apps, SendinBlue can work directly with your eCommerce store to send email newsletters, drip campaigns, and transactional emails from your site.
Create a time-sensitive promotion that relates to customers’ interests. Offer a discount on the same category of items that they bought in the week before. Living Social frequently uses expiring deals in their email automations, emphasizing how little time is left to snag the savings. They could take it a step further by offering personalized recommendations based on users’ browsing behavior.
Knowing when you should send emails to your contacts has always been the eternal question for email marketers. And the answer is as unique as your subscribers. Each audience is different. To find the best time to reach your contacts, check your email analytics and implement GetResponse’s perfect timing delivery. This way your emails won’t get buried among other messages flooding your subscribers’ inboxes. With Perfect Timing, messages only hit the inbox when each contact is most active, and therefore likely to open and engage with your message.
Your AWeber account can also integrate with the most well-known shopping cart tools, letting you add new customers each time they make a purchase on your website. If you want to take your marketing efforts to the next level, you can visit AWeber Labs to build your own apps and time-saving tools through the AWeber API. With this kind of flexibility at your fingertips, you can really take advantage of customer data in order to better optimize marketing strategies.
Why It’s Important: Magdalena Georgieva, writing for Hubspot, shares the following incredible statistics: “We took a look at 21 of our existing thank-you emails and found that, on average, they generated a 42% open rate and a 14% CTR. For comparison, we then looked at the generic marketing emails we’ve sent to one group of our buyer personas. The sample used here was larger – 131 emails – which, on average, generated a 12% open rate and a 6% CTR.”
The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.
Active Trail is an automated communications platform that focuses on SMS and email marketing campaigns. It has a user-friendly newsletter and email editor with a drag-and-drop interface as well as an advanced image editor. Additionally, Active Trail includes predictive delivery which helps users predict the optimal time to send emails to their recipients. It also includes ready-to-use sign up and lead forms, A/B testing and Personalisation tools.
You can add more detail to your emails with GetResponse, as well. It can import images from Flickr, Facebook, and iStock, sell products in emails with PayPal buttons, and even reuse text from previous emails with its snippets feature. Then, you can schedule your emails in advance by dragging them to the correct date on a calendar. And if you're promoting your products online, GetResponse has you covered with tools to import contacts from Facebook forms and Twitter ads.
Send with Us is an amazing tool for sending transactional emails without the help of designers or developers. The tool facilitates creating drip campaigns with the in-built dashboard, ensures automatic inlined CSS at send time, allows previewing recipient’s inbox view before sending out the email, provides segmentation feature through built in-app or via API etc.
With the exception of their email templates (which aren’t the most inspiring), everything about Constant Contact is generally quite good. Unlike other email marketing tools, there are no bells or whistles with Constant Contact. You’re probably not going to be blown away by any of their features, but equally, there’s nothing too underwhelming either.
InfoUSA’s in-house email experts can build your campaign for you! Whether it’s determining how you want to target new customers or creative design, we’ll help you identify the right solution at the right price so you reach millions of potential new customers. Learn more about building a business or consumer email list by clicking one of the buttons below. Or if you’re a self-starter, you can explore our DIY online email builder.
Why It’s Important: Gregory Ciotti, writing for HelpScout, states: “Successfully utilizing customer feedback is a must for any business looking to provide users with the products they need. Feedback guides and informs your decision-making and influences your product roadmap. It’s also essential for measuring customer satisfaction among your current customers. Getting a handle on how customers view your product, support, and company is invaluable.”
For example, retail email senders are often heavily focused on products so their newsletters will typically include a lot of product-focused content. But the amount of “product” in your newsletter will vary depending on your industry. Health and wellness companies, on the other hand, can focus on the “benefits” or lifestyles of the recipients more and provide related content that keeps exercise (the product in this instance) top of mind for recipients.
Targeting emails based on engagement is a powerful way to get more subscribers to interact with your emails. If you’re using a popular email marketing tool like Aweber, Constant Contact or MailChimp, you should know that these companies have built specific features for this purpose. You can easily use these tools to segment your email list based on the type of subscriber activity.
It’s also important to look at what content has already done well for you. As this content will make a great addition to your newsletter. Amber Ooley from Thrive Internet Marketing Agency says, “I pull the top-performing blog posts and other content from the last week based on Google Analytics, website engagement, and social media shares. Then, I’ll craft it all into a consistent email template”.
Clean Your List Regularly – On a regular basis, remove bounced emails, unsubscribes, and other non-deliverables from your list. When you send to these and they bounce back, it can trigger a block or filters on your emails to all addresses. Use an email validation service that will check for inactive accounts as well as duplicates, old domains, records that have requested no messages, honeypots designed to catch spam bots, and other issues that could hurt future deliverability rates.
Historically, it has been difficult to measure the effectiveness of marketing campaigns because target markets cannot be adequately defined. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency. Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration, revealing a communication channel's scope. At the same time, however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.
Around this time, social media also had an impact on email marketing. Facebook launched publically (to anyone over 13 years of age) in 2006. By late 2007 the site had over 100,000 business pages, allowing companies to attract potential customers. Consumers could now interact with a brand through multiple channels; online, instore, Twitter, Facebook, email.
Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
I’ve always been a mailchimp user myself, and I have to say I really like their UI but I’m always open to new options. I’ve dabbled in a couple of the other email marketing providers like Pure360 – but find them so clunky and annoying to use (despite them looking really pretty and having great templates) that I always end up going back to good old mailchimp. I haven’t used GetResponse yet, I’ll give their free trial a shot :)
Drip is a great tool for eCommerce businesses, bloggers and digital marketers (beginner or seasoned veteran). In addition to integrations with WordPress and WooCommerce, which make it easier for users to add sign up forms and capture leads, Drip has a lot of unique features that make it competitive. These fun features include list groups, smart email segmentation, and even some tools to help users to reach out to certain audiences. On top of that it is also a marketing automation tool, which means it goes beyond email blasts.
Litmus is an email marketing tool that is primarily focused on testing and tracking your emails. This software offers a web-based drag-and-drop editor so marketers can easily build their own emails. They also have a large selection of customisable templates to choose from. Once emails have been built, previewed (in mobile/desktop) and sent out to your contact list(s), you can make use of their detailed engagement summary reports (including open rate, deletions, how long email was open, geolocation and more).
Carl: One of the things that I have seen done really, really nicely is what I like to call product narratives, which is one email where you highlight this one product, and you talk about this one product in-depth, and why it’s a great product. So in the example of Uniqlo, they are known or at least, from what I’ve seen in the subway ads, for creating very high-tech fabrics.
Email marketing services let you track statistics and monitor the results of your campaigns through advanced email analytics like opens, clicks, bounces, mobile view statistics, email comparisons, and more. Based on the collected information you can make small changes (e.g. design, copy, structure, or workflow) and optimize your email marketing program.
There are pros and cons to all of these. Out of the above list, our preferred options are probably Getresponse and Mailchimp: Getresponse because in our view it is competitively priced and provides the best all round feature set (which includes landing pages, webinars and CRM), and Mailchimp because it integrates nicely with a lot of third-party apps like Shopify and Squarespace.
Great article here. Pls. I’m a little bit confused. All I just need is a vendor that has a Landing page feature, allows for autoresponder, allows for promotion of genuine mlm and affiliate business, and cost effective for beginner. I tried Mailchimp but got suspended just within two weeks with them, and the customer care pretty bad and arrogant. Please advice
As an email service that’s strongly geared to ecommerce, Omnisend has a lot of exceptional features, including automation workflows, the ability to automatically add your store’s products to your newsletters, and cool email add-ons like scratch cards and gift boxes. The bad news – none of these are available on the free plan. Regardless, the free plan is pretty hard to beat if you’re looking to send email in high volumes, with an allowance of 15,000 emails per month (2,000 per day). You also get A/B testing, website tracking, 24/7 support, deep reporting, and up to 3 forms/landing pages. Not bad at all.