In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set auto-responders, and pull in other communication-based tools, such as social media management and web analytics software. To that end, we selected Campaigner and MailChimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Pardot, which are better served as marketing automation tools.
Tell subscribers what to expect. Whether you plan to send company updates, letters from the president, e-commerce sales, daily deals, or weekly tips, it's important to tell your readers what to expect and how often to expect it. Give them as much information as possible on your signup form, so they can decide whether they want to be on the list or not.
CakeMail is an email marketing tool intended for small businesses that makes sending out emails very easy. All users to have to do is title their new campaign, set up list of recipients, give their email a design and select a time to send it out. There is also an advanced editing section which is great for users who are more experienced with HTML. CakeMail can be integrated with Google Analytics so users have access to detailed reports on insights such as open rates, unsubscribe rates, click and bounce.
Targeting emails based on engagement is a powerful way to get more subscribers to interact with your emails. If you’re using a popular email marketing tool like Aweber, Constant Contact or MailChimp, you should know that these companies have built specific features for this purpose. You can easily use these tools to segment your email list based on the type of subscriber activity.
So whatever personal hang-ups you have about being on someone’s list, or potential customers being on yours, it’s time to get over them. Because, in the end, if you’re giving someone what they want, those people will read every single word you send their way and still want more. And that is one of the best ways to build long-term relationships with future clients, exponentially growing your business over time.
Hung goes on to explain that after deciding on a theme it’s all about forming the content. Saying, “Then I work to draft the content of the email campaign. Afterward, I speak to developers and designers regarding assets required to create the campaign, as well as changes on our platform if the newsletter will lead users to our site to perform specific actions”.
3. Prioritize the Content That Users Will Care About in the Top Three Inches: In a typical email preview pane, you will have approximately three inches to display your content and allow a reader to decide whether to read the full email or not. Make sure that your most engaging newsletter content appears within these top three inches and do not waste the space with graphic headers or filler "welcome" content.
If you want the simplest way to send an email newsletter, and don't have more than 5,000 subscribers, you can't get any simpler than Tinyletter. An insanely simple email newsletter app from the MailChimp team, Tinyletter has no email templates, no integrations with other apps, and almost no features—it's the only app on this list that doesn't include Zapier integrations. All it lets you do is make a landing page for people to signup, then write text-focused emails and send them to your subscribers in a click.
Loved reading this! Which of these would you recommend so that I could set myself reminders on certain clients so that I can follow up with them in the future? I feel like I am doing a lot of extra steps that I might not have to do if I was using an actual marketing software. I am in the very beginning stages of getting my business out there and I would like to follow up with potential clients down the road with an email… is this a possibility or should I just keep using my excel spreadsheet!?
With EmailOctopus, you'll connect your Amazon SES account first to send your emails with Amazon's transactional service. Then design your email newsletters in EmailOctopus' rich editor, and add contacts to your lists. It'll send the email, track stats, and help you grow your list just like any other email tool. Only this time, it's using another service to send the emails and passing the savings on to you.
Every year, InfoUSA deploys an average of 25 billion emails for thousands of businesses across the country. We also invest over $20 million every year to having the most up-to-date data possible. We employ over 300 full-time researchers to ensure our business and consumer records are current. We then make 24 million calls each year to gather and verify valuable business information.
Carl: And both of them have their place in your email marketing strategy. One of the things I wanted to mention when it comes to newsletters is that often times, you don’t have new things happening every week. Often times, you don’t have new products, new items to talk about every week. And the default to that, whenever the C-suite is pushing you to be sending more emails, or you yourself want to send more emails, it’s the default to promotions.
Constant Contact is one of the best e-mail marketing service which I always use to manage my email lists, contacts, email templates, and so on. I am an online entrepreneur and I often use e-mail marketing for my job. This tool helps me to execute easy tracking and reporting about my post and activity on different social media for more response. Your summed up scheduling resources are very effective and I believe I can get more benefit to my site by applying these tools for my work. I have already started using MailChimp and I enjoy it’s forever free plan which allows me to send mail and get engaged with 2000 subscriber.
Among other things, Dopamine is a chemical that can help moderate pleasure in the brain, and is released during pleasurable situations like shopping. You might think that the dopamine in your shoppers’ brains is running highest when they receive their shipment from you. Not so, say the scientists. In fact, dopamine peaks during the anticipation phase. So right after the order is placed on your website, you can be assured that it is flowing freely.
To ensure your email doesn’t get flagged as SPAM or junk by readers, consider implementing a permission-based approach. Permission marketing is essentially when a recipients have provided explicit consent that they want to receive your email communications – whether by sign-up or other opt-in mechanism. There are a number of things you can do to build an organic, opt-in marketing list. Read about these in my earlier blogs:
It’s hard not to take the unsubscribes personally at first, especially for service-based business owners pouring their heart and soul into content. When you see people leave your list while you’re still trying to gain confidence and footing, it’s demoralizing. But it also doesn’t matter at all. In fact, it’s great. The people leaving aren’t right for you anyway, so they’re really doing you a favor.
Keep an eye on your stats. Most email newsletter services offer free reports that contain helpful information. Learn how to read and understand your reports, so you can use the stats to improve your campaigns going forward. Pay attention to your open and click rates, and identify any patterns that make those numbers go up or down. If a campaign receives a high number of unsubscribes, then try something different the next time.
It starts with email newsletters, with a full-featured email editor to design email newsletters and send them to your lists. That's the core focus of the base plan, where you can start building your contact lists around your newsletters. Then as your marketing grows, you can upgrade to a Plus plan with CRM and marketing automation features to store more details about contacts and use that to focus your lists and land more sales.
Email marketing has evolved rapidly alongside the technological growth of the 21st century. Prior to this growth, when emails were novelties to the majority of customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). He claims that this resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails.
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Whether you already have a list of subscribers or are starting from scratch, email marketing services can help. All of the services we cover let you add contacts manually using copy and paste or by uploading CSV or Microsoft Excel files. Some integrate with third-party software enabling you to import Gmail and other webmail contacts, Salesforce.com and other customer relationship management (CRM) data, or other software where you might have contacts stored. Depending on the size and location of your list, third-party integration could be key. Verify whether you can export contacts as well (and how easy it is to do so) should you leave the service. Managing users who unsubscribe should also be easy so you're not accidentally contacting anyone who has opted out of your newsletters.
It’s easy to assume that marketing success depends on the number of people you’re reaching, but an effective email marketing campaign also depends on the recipients themselves. That means you should regularly evaluate the quality of the subscribers on your lists to make sure they’re still worth engaging. After all, sending repeated messages to someone who isn’t opening your emails will quickly turn you into more of a nuisance than an asset.
Then, you can use Vision6 to reach those contacts wherever they are. Right along with your email updates, you can schedule SMS and social media messages to go out at the same time. Without having to schedule a blog post and remember to post online at the same time, you can spread the word about your latest deals and promotions everywhere with Vision6.
With the addition of automation, MailChimp’s Forever Free capabilities now surpass the service offerings from some of the industry’s top paid contenders. Automation is a huge plus and enables you to send emails for a variety of actions (like welcoming new subscribers or wishing old ones a happy birthday) without doing anything yourself. More than half of the email marketing experts we interviewed said that automation was one of the key features to look for in an email marketing service, and its absence was one of our biggest knocks against MailChimp before.
Thanks to Garry Lee for sharing his advice and opinions in this post. Garry Lee has worked in online analytics for over 10 years. He began client side using the original WebTrends products and has spent the past 9 years with RedEye focusing on online behavioural services and segmentation. During this time Garry produced the first UK results from analytic driven behavioural email, led industry setting analysis tracking technologies and launched a leading media attribution system – Media Mix. Garry is a professional member of the Web Analytics Association. You can follow him on Twitter or connect on LinkedIn.
The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.