Cuuver’s James Nuttall agrees that the subject line should be enticing. Saying, “No matter how great your content is, there is no point in writing any of it if the people you send it to aren’t tempted to open the email in the first place; the best way to ensure they do this is to have a subject header which grabs their attention and makes them want to check out the contents”.
When we do e-mail marketing, we follow all CAN-SPAM e-mail practices. This means that with every e-mail we send, we give recipients an easy way to be removed from the mailing list. It also means we follow certain guidelines when acquiring e-mail addresses and even keep the source and date of addition for every e-mail we have. Finally, with e-mail marketing we use "white listed" servers, meaning servers that have been tagged as acceptable by the main internet providers. This results in a higher percentage of our mail getting to the inbox, rather than the junk mail box.
One former client of mine started using Hubspot for about $50/month, but after adding a few extra features and growing his list he was soon paying $2,000/month which had to be paid annually. For many small businesses, there’s a big difference between $50 leaving the bank account and $24,000 – especially when other tools can offer similar (or better products) at a fraction of this amount.
GetResponse isn’t nearly as easy to use out of the gate as MailChimp and requires some learning to ensure you’re getting as much out of the platform as possible. This can be especially frustrating for beginners who want to ramp up quickly. However, if you’re more experienced, GetResponse should be easy to master thanks to extensive resources like a comprehensive article database, FAQs, research white papers, and courses on optimizing your experience. And if you get stuck, GetResponse offers both email support and live chat options to keep you out of the marketing weeds — for all of its customers.
Email newsletters, note the word ‘news’, are an informative piece of communication aimed at providing industry and company based news. A newsletter is a strong inbound marketing tool and whilst it may also include a call-to-action like email marketing campaigns, the main difference between the two is the aim of a newsletter is to engage and educate. The aim of an email marketing campaign is sales.
Measure, tweak, and repeat: Use A/B testing to acquire data on how well your targeted email marketing campaigns work. How many people open your emails, click on links, what content engages them, etc. You can then use that knowledge to improve future campaigns. Tip – make small iterative changes to A/B test and apply successful results to other segments.
Mailjet is an all-in-one email marketing solution used for sending, tracking and delivering marketing and transactional emails. Some highlight features include its intuitive email editor (e.g. drag-and-drop and ready-to-use newsletter templates), personalisation, smart market segmentation, contact management, as well as a free plug-and-play email API.
What services are you looking for? (check all that apply) Content Marketing Paid Advertising (Google, Facebook, Twitter, etc.) Podcast Advertising Video Production Video Production and Advertising Marketing Strategy and Funnels Conversion Rate Optimization Outsourced Chief Marketing Officer Outsourced Chief Technology Officer Influencer Marketing Programmatic Advertising Marketing Audit Marketing Consulting SEO Audit Marketing Roadmap / Plan Marketing Workshop (Fly Us to You) Other
Why It’s Important: Gregory Ciotti, writing for HelpScout, states: “Successfully utilizing customer feedback is a must for any business looking to provide users with the products they need. Feedback guides and informs your decision-making and influences your product roadmap. It’s also essential for measuring customer satisfaction among your current customers. Getting a handle on how customers view your product, support, and company is invaluable.”
When thinking about the types of email marketing described above, newsletters are best for emailing as part of your customer loyalty and brand building email program. They may also play a role in customer retention email marketing. However, they are typically considered under-performing for customer acquisition, direct sales, or customer win-back email programs.
One of the advantages of email marketing is that it can be used to connect with a varied selection of individuals and audiences. On the other hand, because it is so versatile, there really isn’t any single set of best practices that always result in effective campaigns. Therefore, the ability to test email campaigns with built-in testing tools can help you determine what is effective, and what belongs in the spam folder.
The National Small Business Ombudsman and 10 Regional Fairness Boards collect comments from small businesses about federal compliance and enforcement activities. Each year, the Ombudsman evaluates the conduct of these activities and rates each agency’s responsiveness to small businesses. Small businesses can comment to the Ombudsman without fear of reprisal. To comment, call toll-free 1-888-REGFAIR (1-888-734-3247) or go to www.sba.gov/ombudsman.
Shinesty’s Ben Lauderdale, mentions that customer comments also play a big part in tailoring their newsletter as well. Saying that “Everything we write and create has to be irreverent and on brand. We use customer comments, break the fourth wall, create engaging quizzes, and also create infographics to convey why people should buy the product or products we’re writing about”.
When you segment your email list by interest, you are no longer doing guesswork. You can segment your subscribers according to the call to action in your email. Segment subscribers who click on this link. If the subscriber clicks on a link leading to a round-neck t-shirt, you can segment them as someone interested in that type of t-shirt. And as new products come in this category, you can email them about it.
As your email-marketing service provider, we'll get your emails into customers' inboxes with lightening speed and laser-beam focus. We treat your contact list as the MVP of data, for its ability to provide meaningful, actionable insights into your potential and current customers. From that data, we segment, target, deploy, test and refine your email campaigns. All the while, we identify key performance indicators and trends that help us repeatedly stay in front of your customers.
Check out Pure360 – from their website it seems like they have both SMS services and integration with Salesforce. I can’t vouch for their service as I’ve never used it, although I did used to live about two minutes from their offices in Brighton! The other option would be something like Infusionsoft. I’m pretty certain that they have SMS functionality, and would be very surprised if they didn’t integrate with Salesforce.
A list is an easy way to offer something of value, sell a product or service, and not seem too obvious about it. A list gives a customer a subconscious message that your email is organized in a way that makes it an easy read. They'll be more compelled to open your email if they know ahead of time that they'll not be facing a wall of text. Add products or services to this list and you'll not only get them interested in opening your email, but you can showcase various products at the same time. Here are some good examples:
Likewise, there are also companies who sell "Email Marketing" or supposed opt-in email for much less than we do. All these companies are doing is SPAMMING people with your offer. These are the companies you see online selling millions of emails for $xxx. This is far less than what we even pay websites for co-registration data. Using these types of companies to email for you will inevitably cause you major problems with your web hosting company and in fact can get your website shut down.
Be thoughtful about what you’re putting out. If you run an IT firm and you think your audience might enjoy funny cartoons every week, make sure the cartoons are both on brand for your company, and that the content relates to your industry and its challenges that you solve. Images and illustrations that are completely unrelated to what you do probably aren’t going to help you very much; they’ll just be a cheap trick.
Be sure to look at the tech support offered by each of these companies, as we felt many weren't as available as we would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.
Draft a business plan for your email marketing company. A business plan helps you stay on track during each phase of business development. Your business plan should contain at least four sections and include a description your business and the types of clients you want to attract, startup and monthly costs, licenses needed to run your business and a marketing strategy to help promote your services.
This is supported not only via the written content in your email and the fact you’ve sent it only to the relevant demographic, but also the fact that targeted emails include the most relevant links to your website. Sending an email to someone in the ‘research’ stage with tailored content is great, but if the links to your website included direct them to the ‘request a quote’ page, this could damage the relationship. However, include a link to your ‘guides’ section or a page of case studies will help them form an educated opinion.
Make it scannable. Your subscribers are busy people who get a lot of email, so it's safe to assume you don't have their undivided attention. Instead of one long block, break up your content into short paragraphs. Include subheadings and images to guide readers through your email and make it easier to scan, and add a teaser to the top of your newsletter to tell subscribers what's in store. If you're sending a long article, consider inserting a "read more" link so people can get to the rest when it's convenient for them. Your subject line should be to-the-point and easy to digest, too. You might even want to a/b test subject lines to see which ones perform best.
1. Excerpt Content and Link to the Full Version: If you are including a column or article, always simply include an excerpt or "tease" within your email newsletter and then link to the full article or column on your website. Not only does this drive valuable page impressions to your website, but it also avoids your email newsletter being flagged as spam instead of going to the inbox because of a questionable word usage in your full content.
Thanks for the article, it was also interesting and inspiring to see your other ventures in diverse fields. Would like to connect 1:1 in the near future. Meanwhile, even I had done a similar comparison as I myself handle email marketing for my organization. Do check it out as well as for the readers of the blog since it covers 2 additional players.
The full-blown version of ActiveCampaign offers an all-in-one solution for a business to house it’s CRM, email marketing, deal flow, sales automation and more. With the offer of one-on-one training and onboarding, without the 4-figure fee that InfusionSoft requires, it’s a great alternative if you want to automate the way you keep in touch with your customers both new and old.