A. Yes, and the FTC has issued a rule under the CAN-SPAM Act that governs these messages. Messages with sexually oriented material must include the warning “SEXUALLY-EXPLICIT:” at the beginning of the subject line. In addition, the rule requires the electronic equivalent of a “brown paper wrapper” in the body of the message. When a recipient opens the message, the only things that may be viewable on the recipient’s screen are:

It’s hard not to take the unsubscribes personally at first, especially for service-based business owners pouring their heart and soul into content. When you see people leave your list while you’re still trying to gain confidence and footing, it’s demoralizing. But it also doesn’t matter at all. In fact, it’s great. The people leaving aren’t right for you anyway, so they’re really doing you a favor.


For instance, I like getting the New York Times cooking recipes. My partner Steve enjoys getting updates on the latest shows added to Netflix. I would never want an email from Netflix telling me anything, instant unsubscribe! Does this mean Netflix doesn’t benefit from its email marketing? Of course not. I am not someone who enjoys their emails so their email content isn’t really for me. It also doesn't affect my use or enjoyment of their service so let’s dispel the fear that if someone doesn’t enjoy your email content they will not use your service. So whether you prefer Seth Godin’s marketing emails or Marie Forleo’s weekly videos, the point is that marketing emails are all about what you have to offer that your ideal customers want and need. Not what everyone wants.
That's the great thing about the wide variety of email newsletter apps available. Whether you want to send a curated set of articles weekly to build a following around a topic, or need to send thousands of personalized messages for your multinational corporation daily, there are email apps to fit your needs. You can start simple—even with a free email newsletter app—then grow into the advanced email marketing features the top newsletter apps offer.
Thanks to Steve Krug’s popular book you may have heard this before – Don’t make your customer think. Consider ways in which you can make it a no-brainer next step to hit the “buy” button. Personalized content and a strong call-to-action are a couple of fundamental ways to do that for the right customer. So targeted email marketing helps you put the right content in front of the right customers. This results in removing as much resistance as possible.
Designing emails with MailChimp is easy at every level. For beginners with little-to-no design experience, MailChimp offers elegant and versatile templates that can be customized with a drag-and-drop editor, guaranteeing that you’ll find a preset layout or theme to fit your vision. If you’ve already designed the email you want to send or have an in-house developer, MailChimp also allows you to paste in custom code or import HTML and zip files. For those users who are somewhere in between, all of MailChimp’s templates can be personalized by adding bits of custom HTML into the existing themes — it even includes links to an article on HTML email basics with best practices for design and development.
InfoUSA’s in-house email experts can build your campaign for you! Whether it’s determining how you want to target new customers or creative design, we’ll help you identify the right solution at the right price so you reach millions of potential new customers. Learn more about building a business or consumer email list by clicking one of the buttons below. Or if you’re a self-starter, you can explore our DIY online email builder.
4: CRM & marketing automation features – Unless you’re a large enterprise, it probably makes sense to combine your email marketing tool and CRM (customer relationship management) system in one. This will save you time connecting them together & will make triggering automated emails to the right people at the right time a breeze. As such, we’ve also compared the CRM & marketing automation functionality of the top email marketing services below.
Don’t feel overwhelmed if you think there are too many types of emails to keep straight to be an effective email marketer. If you keep things simple and focus on the emails that perform best for your program, you will be less likely to overwhelm your subscribers and push them into either unsubscribing, or even worse marking your marketing email as spam.
Your AWeber account can also integrate with the most well-known shopping cart tools, letting you add new customers each time they make a purchase on your website. If you want to take your marketing efforts to the next level, you can visit AWeber Labs to build your own apps and time-saving tools through the AWeber API. With this kind of flexibility at your fingertips, you can really take advantage of customer data in order to better optimize marketing strategies.
The subject line is the first impression and will ultimately determine whether your emails are opened or not. Brainstorm several subject lines for every email you send and test two to three subject lines for every email. Over time, you’ll see what works and what doesn’t, and you can apply those learnings to increase the effectiveness of your email automation campaigns. Here are some best practices:
Litmus is an email marketing tool that is primarily focused on testing and tracking your emails. This software offers a web-based drag-and-drop editor so marketers can easily build their own emails. They also have a large selection of customisable templates to choose from. Once emails have been built, previewed (in mobile/desktop) and sent out to your contact list(s), you can make use of their detailed engagement summary reports (including open rate, deletions, how long email was open, geolocation and more).

The task can sound daunting –  generating specific campaigns for individuals when a company has an email list of millions of users – but it’s not. In recent years, there has been an explosion of personally identifiable information (PII) available for companies to use as consumers make purchases on websites, log in to social media networks, and connect their email accounts across devices. When a consumer opts-in to the terms and services of these websites, email marketing agencies can collect hundreds of data points, ranging from name, age, and gender, to date of subscription, lead status, and buying patterns.
Janet: I think that is a good strategy for people, especially businesses who don’t have regularly restocked inventory, or new things to show every week. They can really go in-depth and tell a story either about a customer, or a feature, or like a product. That can be way more compelling than just giving you, “Ten percent discount”, “Limited time only”. I think that’s a good way to do newsletters without being overly promotional every single time.
A lot of components come together when sending out an email newsletter: a software or web application that creates the newsletter, and an email server that sends it out. Generally speaking, you’re free to manage each of these components separately. You can install the newsletter software on your server or client computer, and then use the email server provided by your web hosting provider (e.g. Namecheap or GoDaddy).
Our targeted email advertising system will safely and automatically advertise your website to thousands of new double opt-in leads every week. You choose the targeting of your email ads, we collect the targeted opt-in leads, and then we do all the mailing! We offer the best solo ads in the industry. Our email ad service is 100% opt-in and spam free.
There are at least a few benefits of email marketing that make it the perfect choice for your digital marketing. And GetResponse offers a suite of email marketing tools designed to deliver tailor-made offers to your contacts when they’re most active. You can build an effective email marketing strategy in a just few simple steps, without breaking the bank.

There are providers who try to sell you such lists and, in some cases, they even have opt-in proof which would hold up in a court of law. However, most email services we know of won’t let you use those kinds of lists. They don’t want to risk their good sender reputation, so they prohibit the use of purchased mailing lists. Statistics clearly show that the number of complaints is higher than the number of successful clicks for such lists.
Prior to sending targeted email marketing campaigns, set benchmark metrics. Then, use real time campaign engagement reporting to analyze things such as delivery rate, open rate, click rate, and conversion rate. After deploying targeted email campaigns, always measure success against the original benchmarks. See what worked, and what didn’t to determine an even better strategy for the next campaign. You can even try A/B testing campaigns to improve individual email elements.
Hamna Amjad from Ridester mentions, “The first step is to figure out your newsletter’s goal! It should totally be based on the sort of business you are in and your target audience. Next comes the content that would go in the newsletter which should be only 10% promotional and about 90% educational to build up your subscribers’ interest in your products rather than making them feel that you are selling all the time.”
The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[19] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]
However, there are still a percentage of small business owners who do not take email marketing seriously. This is mainly because of the misconception that email marketing is reserved for the big players in the market. They assume that you need to have lots of customers and a million dollar revenue stream to actually make profit from their email list.
The first thing to understand about new customers is that they’re in a precarious position. They trust you enough to buy something once, but they’ve probably had bad purchasing experiences before and, subconsciously, they’re afraid you might be another company that fails to deliver. If you do come up short, it’s unlikely they’ll buy from you again.
7: Security & compliance – If you have European citizens on your email list, you need to ensure that you’re email marketing tool is GDPR compliant. If you’re capturing particularly sensitive data (or are of a certain size), you may need to consider higher security standards. In this short section, we’ve briefly compared the security features & compliance standards (such as HIPAA, GDPR, ISO). If this is gobbledegook to you, don’t worry – skip straight over this section.
Drip is the perfect solution for you if you’re an eCommerce merchant who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.
Think about the information that pertains to your customers’ interests, desires, and needs. That could be colorful, opinionated commentary on your industry, original content, sharing resources like software and books or simply things you think are cool. Whatever it is, though, make sure it’s tailored to your brand and the unique offerings and benefits of working with you, as well as the issues you deal with, and the problems you solve in your industry.
We all need inspiration to do our jobs better. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. However, it is really hard to find good email marketing campaign examples as you usually need to be subscribed to an email list. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign.

Want an email and SMS marketing tool that can integrate with your site? SendinBlue is an app that's designed for just that. With WordPress, WooCommerce, PrestaShop, and Magento plugins, as well as an API to connect to in-house apps, SendinBlue can work directly with your eCommerce store to send email newsletters, drip campaigns, and transactional emails from your site.


A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products.[12] In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.
We were impressed by GetResponse’s customer service. After finding an error in our account registration, we called the support line and were helped immediately by a representative who was extremely polite, understanding, and who never tried to upsell us. Maybe it was just compared to MailChimp’s lack of service options (email support is only available for the first 30 days of the Forever Free plan), but we found ourselves particularly grateful to have our concerns addressed promptly and personally.
Email marketing is a simple and proven strategy to promote your business. It attracts new customers and helps maintain close relationships with loyal customers. There's a long list of email marketing services available today and most operate at relatively low prices, with packages to fit every business size and need. It's just a matter of determining which features and tools you need and how much you're willing to spend.

This is supported not only via the written content in your email and the fact you’ve sent it only to the relevant demographic, but also the fact that targeted emails include the most relevant links to your website. Sending an email to someone in the ‘research’ stage with tailored content is great, but if the links to your website included direct them to the ‘request a quote’ page, this could damage the relationship. However, include a link to your ‘guides’ section or a page of case studies will help them form an educated opinion.
4. Make Links Clear and Visible & Use Text Links: Make sure that all links to your product purchasing pages are clear and visible. When possible, default to blue, underlined links for easy user recognition. Though in web design it is often unadvisable to use the words "click here" in a link, in email design it typically is more effective to use the words "click here." Make sure that your links are text links and not image-based links as images may not appear in all emails.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.


The National Small Business Ombudsman and 10 Regional Fairness Boards collect comments from small businesses about federal compliance and enforcement activities. Each year, the Ombudsman evaluates the conduct of these activities and rates each agency’s responsiveness to small businesses. Small businesses can comment to the Ombudsman without fear of reprisal. To comment, call toll-free 1-888-REGFAIR (1-888-734-3247) or go to www.sba.gov/ombudsman.

Email marketing is a simple and proven strategy to promote your business. It attracts new customers and helps maintain close relationships with loyal customers. There's a long list of email marketing services available today and most operate at relatively low prices, with packages to fit every business size and need. It's just a matter of determining which features and tools you need and how much you're willing to spend.
Instead of creating a new email from scratch every time, use a pre-defined newsletter template to save time and help maintain a consistent brand image. When someone selects a template to use as the basis of their email design, they are free to make changes and edit as they see fit—however, those changes will only take place in that email, they do not affect the original template.
We tweaked templates and built emails from scratch, edited photos with in-service editors, and tested preview capabilities for both desktop and mobile platforms to ensure your emails are able to grab your subscribers’ attention at first glance. While most services offer simple drag-and-drop editors for designing emails and sign-up forms, capabilities vary: Campaign Monitor, for example, provides a variety of templates for sign-up forms but restricts the amount that they can be personalized.
It’s been 42 years since Ray Tomlinson sent the first ever email. The history of email itself is one thing, but the evolution of email marketing is quite another. Over the past 42 years, email (the ability to send messages through a network) has evolved into one of the most cost effective forms of direct marketing. Not only is the method fast and cheap, but it has opened the door to how marketers can monitor and react to consumer behaviour in a way that was never previously possible.
Beyond that, avoid using all caps, too many exclamation marks, and hyperbolic phrases ("ACT NOW BEFORE TIME RUNS OUT!!!!"). Poorly formatted HTML in your emails can also hurt how they’re handled. Every spam filter is different, so an email might pass through one filter but get flagged by another. For more comprehensive info on how spam filters work and how to avoid them, check out this guide by MailChimp.
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A great digital marketing plan relies on a solid strategy made up of various communications channels. However, email continues to be the glue that holds these various channels together. In fact, a well-designed newsletter that offers targeted messages to customers based on their preferences and behavior can be a powerful driver of sales and ultimately, brand loyalty.

What makes each of these newsletters work? It’s simple – each has been created with their specific audience in mind. Are your readers likely to be on-the-go? Make your email mobile-responsive, and your text short and succinct. Are they more creative, visual people? Focus on design and images. And if you have multiple audiences, tailored newsletters is the way to go.
You may rest assured that Pinpointe email marketing software includes all the features needed to create, automate, target, analyze and track marketing communications (newsletters, customer promotions, event invitations, new product announcements, etc.). Simply design a personalized email, create an organized contact lists and send a message to your loyal customer base.
Social media – the undisputed king in the marketing domain… And then there’s email. Think of it as a grandparent to social media marketing. Don’t be fooled, it’s still reliable if used the right way. Today’s marketers may not be as email savvy, nor do they consider it to be a “cool” way of contacting clients, however, it has stood the test of time and proven itself to be an effective method of communication.

If you don’t want to use a promotion, Brian Patterson, writing for MarketingLand, suggests making the request as personal-sounding as possible. “Have the email come from a real person’s email address (even better, have it come from a name they’d recognize, such as someone they worked with).” Further, he elaborates, “[h]ave the email written as a personal request from that same person.”
Incentivize buyers to leave comments. This strategy tends to work best with in-person review requests (as in the classic case of waitresses using mints to score higher restaurant tips), but can be communicated effectively via email as well. The key is offering a compelling enough incentive to get reviews, without giving so much away that the promotion becomes unprofitable.
Your AWeber account can also integrate with the most well-known shopping cart tools, letting you add new customers each time they make a purchase on your website. If you want to take your marketing efforts to the next level, you can visit AWeber Labs to build your own apps and time-saving tools through the AWeber API. With this kind of flexibility at your fingertips, you can really take advantage of customer data in order to better optimize marketing strategies.

Yes. Subject lines play an important part in getting your customers to open your emails. Rubin Manzoor, Content Marketing Manager at Contact Monkey, says “emails need to have an interesting subject line to grab readers’ attention.” Sometimes it takes more than one try to get it right — it’s good to test a few different options. According to Hubspot, “47% of marketers say they test different email subject lines to optimize their emails' performance.”
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
76% of marketers see active growth in their number of email subscribers, and that 77% of ROI comes from segmented, targeted, and triggered email campaigns. There’s no denying that email marketing is worth the effort — as long as it’s done correctly. With a variety of advanced email marketing campaign tools at your disposal, you’ll be able to reach out and make contact with an audience that is both widespread and targeted. This means higher conversion rates, improved customer responses, and better results across the board. After all, personalized, effective, and timely email content tells your customers will know that you’re in business to help them. And in the world of marketing, everything else is just spam.

If someone doesn’t open your email, it doesn’t necessarily mean they are not interested. They could be out of the office, didn’t see the email, or were too busy to read or reply when it was sent. Most people don’t empty their inboxes, so once it’s missed, it’s unlikely to be seen again. To counter this, resend emails to non-openers a week later with a new subject line.
Relationship: Create relationships with your customers by speaking directly to them in targeted email marketing campaigns. Show them that as a brand, you value them, and recognize them as more than just a data point. To you, they are an individual with specific wants and needs. As a brand, you recognize that and want to tailor your offerings to them. By proving this to your consumers, you’ll improve your relationship with them.
As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.[8]

Targeted email marketing differs to its bulk counterpart by sending customised emails to certain demographics, based on their needs. For example, if your brand formulated a product or service aimed at 18 – 24-year-olds, ideally you’d want to target this core audience above any other. You may have a location-specific service, meaning you only wish to attract Glaswegians or those living in Hampshire. Targeted email marketing can help you achieve this and much, much more…


A. If an email advertises or promotes the goods, services, or websites of more than one marketer, there’s a straightforward method for determining who’s responsible for the duties the CAN-SPAM Act imposes on “senders” of commercial email. Marketers whose goods, services, or websites are advertised or promoted in a message can designate one of the marketers as the “sender” for purposes of CAN-SPAM compliance as long as the designated sender:
But that’s not all. You also want to do this to show Google and other email providers that people actually want your emails. In a 2014 interview with Campaign Monitor, a Gmail representative with the Gmail Anti-Abuse Team said that they want to “see evidence that your recipients love, or at the very least, want your messages.” In other words, if you have many inactive subscribers—they don’t open or click your emails—your emails will more likely hit the promotions tab, or worse, the spam folder.
Mailjet is an all-in-one email marketing solution used for sending, tracking and delivering marketing and transactional emails. Some highlight features include its intuitive email editor (e.g. drag-and-drop and ready-to-use newsletter templates), personalisation, smart market segmentation, contact management, as well as a free plug-and-play email API.
Wіth thе іnсrеаѕіng numbеr оf соmраnіеѕ іmрlеmеntіng thеіr own email marketing іnіtіаtіvеѕ, іt is іmроrtаnt tо apply іnduѕtrу best рrасtісеѕ and creativity tо ѕtаnd out, all while ѕtееrіng clear оf bеіng lаbеlеd with the аfоrе mеntіоnеd dirty wоrd. Sо hоw dо you do this? Sіmрlе. Dеlіvеr rеlеvаnt іnfоrmаtіоn that асtuаllу іntеrеѕtѕ уоur tаrgеt аudіеnсе.
It’s easy to think of email as little more than a means of communication, but for businesses, email marketing is one of the most effective ways to grow an audience. According to a report by consulting firm McKinsey, email is 40 times better at acquiring new customers than Facebook and Twitter combined. And marketing research group eMarketer finds that email campaigns have a return on investment that’s more than four times the ROI of search, display, or social media.

Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it’s just their service that hasn’t caught up ;) I haven’t had the chance to play around with Pure360 as much as I’d like, but I’ve heard the same things echoed by several friends who use their service. Looking at their client list, I think they’re more aimed at large companies though.
Relying on people to organically land on your site can be frustrating. It’s kind of like looking for a gas station to fill a nearly empty tank with Google Maps or Waze on the fritz. Instead, use your email newsletter to direct people there. Invite them to view your content or provide them with an incentive to stop by your site. Make sure to use a strong call to action, like in this example from nonprofit Parkrun:
Your AWeber account can also integrate with the most well-known shopping cart tools, letting you add new customers each time they make a purchase on your website. If you want to take your marketing efforts to the next level, you can visit AWeber Labs to build your own apps and time-saving tools through the AWeber API. With this kind of flexibility at your fingertips, you can really take advantage of customer data in order to better optimize marketing strategies.
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