Relying on people to organically land on your site can be frustrating. It’s kind of like looking for a gas station to fill a nearly empty tank with Google Maps or Waze on the fritz. Instead, use your email newsletter to direct people there. Invite them to view your content or provide them with an incentive to stop by your site. Make sure to use a strong call to action, like in this example from nonprofit Parkrun:
CakeMail is an email marketing tool intended for small businesses that makes sending out emails very easy. All users to have to do is title their new campaign, set up list of recipients, give their email a design and select a time to send it out. There is also an advanced editing section which is great for users who are more experienced with HTML. CakeMail can be integrated with Google Analytics so users have access to detailed reports on insights such as open rates, unsubscribe rates, click and bounce.
Over time, look at your data to determine if and how you need to adjust. Look at when conversion rates start to drop to determine when you can end the sequence. Don’t be afraid to send four, five, six or more emails, especially if that’s what your metrics are telling you. I know one company, for example, that sends a seven-part email automation to re-engage abandoned carts.

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If sending thousands upon thousands of emails has taught us anything, it’s that personalization is the sure way to find common ground with your target audience. This can be simply mentioning them by first name (we can help you with that) or incorporating other relatable content into your email. Other ways you can boost your email campaigns are automation, testing, and responsive design.
Targeted email marketing may seem complicated at first, which is one of the reasons why small businesses don’t bother with it. However, when you actually implement it, you will find that it is anything but complicated. It is the missing piece of the puzzle for businesses that are unable to get results from their email marketing efforts. If you need help sending a monthly newsletter or building your email marketing campaign, then contact us and we will create a campaign for you that will help you achieve your goals.
In terms of relationship building, email marketing done well can be extremely successful. Whether it’s a monthly newsletter that comprises targeted information to nurture leads or a blog post, emails can provide an online resource for recipients, positioning a small business as an expert in the field through the posting of regular, insightful and relevant emails.
Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow definitions of transactional messaging.[3] Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.
It’s as simple as this – why would you target your marketing at the 65+ age group, when it was designed for an 18 – 24-year-old audience? If the product has been designed for that audience, so too should the marketing. It’s just simple common sense. Sending targeted emails to the right demographic will, in theory, improve your chances of said demographic buying into the product. This could in turn improve your profits. How could anyone argue with that?
For a self-hosted app to send beautiful email newsletters, look no further than Sendy. It's a PHP and MySQL based app that runs on your own servers, and it shouldn't be any more difficult to setup than a new WordPress install. Once it's up and running, you can create rich email newsletters with your own templates, use autoresponders to automatically send emails, and track stats on your email marketing.
Whether you already have a list of subscribers or are starting from scratch, email marketing services can help. All of the services we cover let you add contacts manually using copy and paste or by uploading CSV or Microsoft Excel files. Some integrate with third-party software enabling you to import Gmail and other webmail contacts, Salesforce.com and other customer relationship management (CRM) data, or other software where you might have contacts stored. Depending on the size and location of your list, third-party integration could be key. Verify whether you can export contacts as well (and how easy it is to do so) should you leave the service. Managing users who unsubscribe should also be easy so you're not accidentally contacting anyone who has opted out of your newsletters.
There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.
When thinking about the five types of email marketing described previously, direct sales emails are best for customer acquisition, revenue generation and customer win-back. Direct sales emails may also have a role in your customer retention plan but should not be used as the exclusive means for retaining customers via email communications. Direct sales emails should not be used at all for customer loyalty and brand building email efforts.
If someone doesn’t open your email, it doesn’t necessarily mean they are not interested. They could be out of the office, didn’t see the email, or were too busy to read or reply when it was sent. Most people don’t empty their inboxes, so once it’s missed, it’s unlikely to be seen again. To counter this, resend emails to non-openers a week later with a new subject line.
The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.
That's great for your own emails, but even more helpful if your job is sending emails for others. If you run a marketing or design agency, you can build Campaign Monitor templates, white-label the app, and let your clients send emails through your account with your custom designs. Combine that with its easy-to-use automation tools, and it's a great way to help all of your clients do better email marketing.
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.

Most email blast services restrict either subscriber or email numbers, and sometimes both, so pay attention to these amounts when deciding. All of the providers seem to restrict access to some features, so be aware of what is and isn’t included on their free plans. Also, most newsletter tools also put their own branding within your newsletters (usually a small badge in the footer).


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Even if you’ve already got a long list of emails for clients and prospects, you should never stop adding to it. Especially since it’s not nearly as hard as it sounds. For example, make sure your list is always growing passively with a signup feature on your website. Subscription forms should be on your home page, blog page and everywhere else you can fit it without taking away from more important content.
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Email's important, but so is social and mobile—if anything, the two together are the new email. After all, your phone's always with you, and while you might ignore your email, you're unlikely to turn off your SMS notifications. So Mailigen lets you combine them all, so you can target your audience wherever they're most likely to check their messages.
Carl: One of the things that I have seen done really, really nicely is what I like to call product narratives, which is one email where you highlight this one product, and you talk about this one product in-depth, and why it’s a great product. So in the example of Uniqlo, they are known or at least, from what I’ve seen in the subway ads, for creating very high-tech fabrics.

Similar to MailerLite, you have restricted features available on the free account (e.g. advanced segmentation and delivery by time-zone). But you still have a more generous subscriber amount, and it’s just as user-friendly. And most importantly, you can't use their email or chat support. There's also a small ad banner in each email you send. (Review)


John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and the number 698 fastest growing company in the USA in the 2017 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry. In 2017, he was the recipient of the Search Engine Land "Search Marketer of the Year" award. Ignite Visibility crafts custom digital marketing strategies for clients, including services in SEO, social media, paid media, email marketing, Amazon and more.
In regards to recommendations, I’d probably try out MailerLite or MailChimp to begin with, they have relatively good subscriber and email limits, along with an easy to use system. MailerLite has some great features, such as landing pages and multiple languages, while still being wallet-friendly, even in their paid plans. MailChimp can get pretty pricey in their paid tiers but has some really great integration options.
This salad company has a fresh and absolutely stunning design. They say that ‘green looks good on you!’, so go and make an order with just a few steps! When you unlock The Green Status, you get an email that you just unlocked some perks. One of these perks is a free salad on your birthday! So, if you wanted a big quinoa bowl, then it is time to treat yourself!
A. It’s common for email sent by businesses to mix commercial content and transactional or relationship content. When an email contains both kinds of content, the primary purpose of the message is the deciding factor. Here’s how to make that determination: If a recipient reasonably interpreting the subject line would likely conclude that the message contains an advertisement or promotion for a commercial product or service or if the message’s transactional or relationship content does not appear mainly at the beginning of the message, the primary purpose of the message is commercial. So, when a message contains both kinds of content – commercial and transactional or relationship – if the subject line would lead the recipient to think it’s a commercial message, it’s a commercial message for CAN-SPAM purposes. Similarly, if the bulk of the transactional or relationship part of the message doesn’t appear at the beginning, it’s a commercial message under the CAN-SPAM Act.
Additionally, when you work with us, we will recommend email list building options that fit your requirements after conducting necessary research. Our experience in the list building services means we know where and how to acquire the information that drives home results. You will get names and contact details of key decision makers, their roles and job descriptions.

Relevance: Sending targeted messages to niche audience segments gives you the freedom to create messages that are unique to that specific group. Send your niche audience content that they want to see. Show them something that will resonate. Make them remember your message, and more importantly, your brand. Use this opportunity to address the customer by name, mention their most recent purchase, or talk about the product they added to their cart on your website. Connect with the customer in a way that shows them you value them.

Professional, cloud-based email marketing platforms like GetResponse offer plans based on the size of your email marketing list (number of contacts.) Basic plans start as low as $15 monthly, and provide features like email marketing, autoresponders, marketing automation, and landing pages – everything you need to start growing your business. But before committing, you can always try a free plan, and make sure it’s a good fit.
When you send out spam, you can flip that number and you'll see less than 20% actually make it in, if that. So we recommend getting permission. Create a Signup Form and put it on your site. Sign up customers for your emails when they make a purchase. Whatever you do, make sure you have permission so that your email marketing campaigns aren't sent in vain.

If you offered subscribers a coupon in exchange for their email address, make sure you set up your email automation to actually send the coupon code in the email. Create an obvious CTA that takes users directly to your website to redeem the coupon. If you offered a PDF or something else in exchange for an email, make sure it’s included in the first one.

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