Wow such a detailed review! I have tried MailChimp before and I found it too expensive. After that i’ve signed up to Mailerlite and got hooked. It’s either free or cheapish depending on your subscribers’ lists. With other email software providers, you’d need to make an investment even if you’re running a small shop or a blog. And let’s be honest, not everyone of us can afford it :)
Why It’s Important: According to Hannah Stacey, writing for Ometria, “It’s easy to fall into the trap of thinking that effective e-commerce marketing ends with a customer buying something. The problem with this way of thinking is that it fails to take into account one major caveat: that retaining a customer is far more valuable in the long-run than acquiring a new one. And when you start focusing on retention, a customer making a purchase actually marks the beginning of the process, not the end.”

If you offered subscribers a coupon in exchange for their email address, make sure you set up your email automation to actually send the coupon code in the email. Create an obvious CTA that takes users directly to your website to redeem the coupon. If you offered a PDF or something else in exchange for an email, make sure it’s included in the first one.
Email marketing campaigns are inexpensive! Compared to other types of media, email is a great way to reach targeted new customers, and to reach them fast. You can easily generate a LOT of traffic to your location or your website without breaking the bank. Bulk, Mass or Targeted email marketing is very low cost usually ranging from just 6-8 cents per email. That includes the list, the creative, the blast, the management, and reporting. 
He goes on to say, “I will focus on how we curate “A-Ha” moments – throughout the month, we will store fresh industry reports & insightful infographics into a Dropbox folder. Every last Thursday of the month, we will take a look at this folder to see what’s our theme for this month. Next, we will curate a newsletter tapping on 3 to 5 stories that offer a blend of industry insight, data, news, and our own case studies. Sometimes, we will mix in a commercial call-to-action but most of the time, our newsletter is purely educational in nature”.
Draft a business plan for your email marketing company. A business plan helps you stay on track during each phase of business development. Your business plan should contain at least four sections and include a description your business and the types of clients you want to attract, startup and monthly costs, licenses needed to run your business and a marketing strategy to help promote your services.
Most email blast services restrict either subscriber or email numbers, and sometimes both, so pay attention to these amounts when deciding. All of the providers seem to restrict access to some features, so be aware of what is and isn’t included on their free plans. Also, most newsletter tools also put their own branding within your newsletters (usually a small badge in the footer).
Instead of creating a new email from scratch every time, use a pre-defined newsletter template to save time and help maintain a consistent brand image. When someone selects a template to use as the basis of their email design, they are free to make changes and edit as they see fit—however, those changes will only take place in that email, they do not affect the original template.
If you would like to communicate with your clients directly or just distribute your special offers by email, you've come to the right place. Pinpointe can help you start your own targeted email marketing campaign quickly.  We take special pride by providing managers and businesses owners with a powerful email marketing program as an extremely cost-effective, fast and easy way to access their targeted audience sending personalized promotional messages.
Send with Us is an amazing tool for sending transactional emails without the help of designers or developers. The tool facilitates creating drip campaigns with the in-built dashboard, ensures automatic inlined CSS at send time, allows previewing recipient’s inbox view before sending out the email, provides segmentation feature through built in-app or via API etc.

For instance, I like getting the New York Times cooking recipes. My partner Steve enjoys getting updates on the latest shows added to Netflix. I would never want an email from Netflix telling me anything, instant unsubscribe! Does this mean Netflix doesn’t benefit from its email marketing? Of course not. I am not someone who enjoys their emails so their email content isn’t really for me. It also doesn't affect my use or enjoyment of their service so let’s dispel the fear that if someone doesn’t enjoy your email content they will not use your service. So whether you prefer Seth Godin’s marketing emails or Marie Forleo’s weekly videos, the point is that marketing emails are all about what you have to offer that your ideal customers want and need. Not what everyone wants.
Measure, tweak, and repeat: Use A/B testing to acquire data on how well your targeted email marketing campaigns work. How many people open your emails, click on links, what content engages them, etc. You can then use that knowledge to improve future campaigns. Tip – make small iterative changes to A/B test and apply successful results to other segments.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio
"We just had a chance to check out your private membership area, and are completely BLOWN AWAY by all the advertising services and tools you provide for your customers! You're totally over-delivering and should be charging a monthly fee for this advertising service! Anyone looking to consistently generate more targeted leads to their website or affiliate links by using safe methods of email marketing should sign-up now. We will be recommending your product to ALL of our members."
MESSAGE B is most likely a commercial message subject to all CAN-SPAM's requirements. Although the subject line is “Your Account Statement” – generally a sign of a transactional or relationship message – the information at the beginning of the message is commercial in nature and the brief transactional or relationship portion of the message is at the end.
Drip offers a very small forever free plan, along with a two-week free trial for the Basic and Pro membership levels. If you choose to continue service after those two weeks, then your card will be charged. There is a 30-day refund window from when you start your service, but it’s up to the discretion of Drip whether you will receive a full refund.
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Knowing when you should send emails to your contacts has always been the eternal question for email marketers. And the answer is as unique as your subscribers. Each audience is different. To find the best time to reach your contacts, check your email analytics and implement GetResponse’s perfect timing delivery. This way your emails won’t get buried among other messages flooding your subscribers’ inboxes. With Perfect Timing, messages only hit the inbox when each contact is most active, and therefore likely to open and engage with your message.
Measure, tweak, and repeat: Use A/B testing to acquire data on how well your targeted email marketing campaigns work. How many people open your emails, click on links, what content engages them, etc. You can then use that knowledge to improve future campaigns. Tip – make small iterative changes to A/B test and apply successful results to other segments.
Email marketing is one of the most effective ways to enhance your small business’s growth. However, if you don’t do what it takes to send highly personalized emails to your list, you’ll find it difficult to see real profits. After all, how much can email marketing really do for you if you’re sending out the same email to all your list? All of your customers are not the same so why should they all receive the same email?
Along with bullet points, it’s necessary to create ‘a-ha’ moments. Jx Tan from Momentum Digital explains, “The aim of our newsletter is to engage and educate. Therefore, my team strives to provide a (1) visually engaging end-product and (2) provide “A-Ha” moments for subscribers who read our newsletter. We define “A-Ha” moments as combining data and insight to deliver actionable business value to our subscribers”.
This is another simple email which you can use to solicit feedback. This helps to drive sales because today’s online shoppers use customer reviews during the purchase process. According to The eMarketer Ecommerce Insights Report, almost a quarter of consumers said they always look at customer reviews, while 40.8% said they use them often. Ask customers to leave a review for your product if they were satisfied with their purchase.
"I just wanna say that you guys are the best traffic website ever!! Thanks to you I have made $425 in sales and it's only been a week! Nothing has ever worked for me before! You guys have already earned me way more than the one time fee I paid for your service. I will continue to use your website again and again and I will recommend it to all my friends!"
Gathering customer feedback via email works well for a few reasons. Your subscribers have already given you permission to contact them, which means they’re naturally more engaged than the broad audience you’d reach by publishing your survey on your website – and they’re more likely to have a vested interest in whatever you do with this information.
Rewarding customers for past purchases, sharing sale information, or encouraging customers to tell their friends about your brand are a few of the things you can do with a segmented list. Or you can categorize customers based on their email behavior (who opened/didn’t open an email). Then, you can target each list differently, either educating them further on your business, or incentivizing them to buy with a unique offer.
Carl: And both of them have their place in your email marketing strategy. One of the things I wanted to mention when it comes to newsletters is that often times, you don’t have new things happening every week. Often times, you don’t have new products, new items to talk about every week. And the default to that, whenever the C-suite is pushing you to be sending more emails, or you yourself want to send more emails, it’s the default to promotions.

What It Is: Given the statistic above, referral marketing deserves a place in every business’s email marketing arsenal. This can be done as a simple plain text message asking clients to refer you to others in their network, or as part of an incentivized program like AirBNB’s (pictured above), which encourages recipients to share the email or offer with their friends and family.


Keep an eye on your stats. Most email newsletter services offer free reports that contain helpful information. Learn how to read and understand your reports, so you can use the stats to improve your campaigns going forward. Pay attention to your open and click rates, and identify any patterns that make those numbers go up or down. If a campaign receives a high number of unsubscribes, then try something different the next time.
People are often asking me the question: what is the difference between newsletters and email marketing. Many people think that they are the same but they are mistaken. In this article I am going to explain the difference between the two, but before I get started I want to ask you; hаvе уоu bееn ‘оn thе fence’ аbоut ѕtаrtіng аn еmаіl nеwѕlеttеr? If the answer is yes, then you really need to read on and find out the 5 top reasons whу email newsletters succeed.
Draft a business plan for your email marketing company. A business plan helps you stay on track during each phase of business development. Your business plan should contain at least four sections and include a description your business and the types of clients you want to attract, startup and monthly costs, licenses needed to run your business and a marketing strategy to help promote your services.
Measure, tweak, and repeat: Use A/B testing to acquire data on how well your targeted email marketing campaigns work. How many people open your emails, click on links, what content engages them, etc. You can then use that knowledge to improve future campaigns. Tip – make small iterative changes to A/B test and apply successful results to other segments.

1: Email marketing features – You can assume that all of the tools in this article offer all of the features you’d expect (pre-built email templates, multiple contact lists, a visual email campaign builder). But some go above and beyond with email A/B testing, automatic send-time optimisation (to maximise your open rates) and little extras like support for inserting emojis into subject lines.
At EmailToolTester, we are suckers for good design, and that’s why we love online art retailer Society6’s newsletter. Each one feels handcrafted, with eye-catching illustrations and designs. There’s also plenty of interesting content for their artistically-inclined audience. We don’t even mind receiving their regular promotional emails, as they’re always so beautifully presented!

ConvertKit is a very easy-to-use email marketing tool, “built by creators, for creators”. This somewhat newer tool helps marketers, bloggers, writers take their email lists and grow their business through forms, trackable data and automations. It also has very digestible reporting for subscriber acquisition, an extensive knowledge base and email support.
While this is mostly just a legacy feature from pre-Zapier times, the native integrations can enable connections that are not possible on Zapier. Our recommendation would be to search on Zapier for the tools that you currently use, and if they’re all on there, choose one of the email marketing tools above that provides the most triggers and actions.
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Marketing Automation Metrics Personalization Segmentation Social Media Strategy Subject Line Testing Transactional Email
Likewise, there are also companies who sell "Email Marketing" or supposed opt-in email for much less than we do. All these companies are doing is SPAMMING people with your offer. These are the companies you see online selling millions of emails for $xxx. This is far less than what we even pay websites for co-registration data. Using these types of companies to email for you  will inevitably cause you major problems with your web hosting company and in fact can get your website shut down.
Gathering customer feedback via email works well for a few reasons. Your subscribers have already given you permission to contact them, which means they’re naturally more engaged than the broad audience you’d reach by publishing your survey on your website – and they’re more likely to have a vested interest in whatever you do with this information.

As you consider building your own email list and sending periodic emails to engage potential clients, think about this: How do you feel about the emails you get that you do enjoy? Can you be that for someone else? Of course, you can! I stay subscribed to a handful of email lists that give me consistent value—personally and in business. Many are from people who inspire me from what they do. These are people I like being reminded of and thinking about once in a while for inspiration and motivation.

According to Amanda Zantal-Wiener, writing for Hubspot, “In the email, The Bowery Presents pulled shows from New York venues – where I purchased tickets for many events when I lived there – for artists similar to the ones I saw live. And when I finally purchased tickets to see one of these artists in Boston? It re-personalized my emails to let me know about shows there.”

Targeted email marketing may seem complicated at first, which is one of the reasons why small businesses don’t bother with it. However, when you actually implement it, you will find that it is anything but complicated. It is the missing piece of the puzzle for businesses that are unable to get results from their email marketing efforts. If you need help sending a monthly newsletter or building your email marketing campaign, then contact us and we will create a campaign for you that will help you achieve your goals.
Even if you’ve already got a long list of emails for clients and prospects, you should never stop adding to it. Especially since it’s not nearly as hard as it sounds. For example, make sure your list is always growing passively with a signup feature on your website. Subscription forms should be on your home page, blog page and everywhere else you can fit it without taking away from more important content.
Optimizing your email receipts is relatively straightforward. Take your default email receipts with pertinent information, such as a transaction number, name/photo of the purchased product(s), shipping details, how to contact support, and payment information. Then add the extra stuff, like product recommendations, links to your social media profiles, or even clickable pre-populated social post about how they can’t wait to receive their product.
Why It’s Important: According to Hannah Stacey, writing for Ometria, “It’s easy to fall into the trap of thinking that effective e-commerce marketing ends with a customer buying something. The problem with this way of thinking is that it fails to take into account one major caveat: that retaining a customer is far more valuable in the long-run than acquiring a new one. And when you start focusing on retention, a customer making a purchase actually marks the beginning of the process, not the end.”

That's the great thing about the wide variety of email newsletter apps available. Whether you want to send a curated set of articles weekly to build a following around a topic, or need to send thousands of personalized messages for your multinational corporation daily, there are email apps to fit your needs. You can start simple—even with a free email newsletter app—then grow into the advanced email marketing features the top newsletter apps offer.
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Marketing Automation Metrics Personalization Segmentation Social Media Strategy Subject Line Testing Transactional Email

I’ve always been a mailchimp user myself, and I have to say I really like their UI but I’m always open to new options. I’ve dabbled in a couple of the other email marketing providers like Pure360 – but find them so clunky and annoying to use (despite them looking really pretty and having great templates) that I always end up going back to good old mailchimp. I haven’t used GetResponse yet, I’ll give their free trial a shot :)
The first is a welcome email with 3 key tasks you can accomplish in the software. Three days later, there’s another email asking what you need to get done and encouraging you to start using the product. Two days later, there’s an email talking about the Asana dashboard. The series ends with an email two days later, which highlights the calendar view.
As you consider building your own email list and sending periodic emails to engage potential clients, think about this: How do you feel about the emails you get that you do enjoy? Can you be that for someone else? Of course, you can! I stay subscribed to a handful of email lists that give me consistent value—personally and in business. Many are from people who inspire me from what they do. These are people I like being reminded of and thinking about once in a while for inspiration and motivation.
In simple words, it is the practice of creating and sending out highly customized/personalized emails to a specific segment of your email list. This is done with the aim of getting the most wanted response from your subscribers. When a small business leverages targeted email marketing the right way, it increases the chances of generating leads and sales via email.
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