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He says, “Look at your most trafficked blog posts or other content offers. You can then use Google Search Console to see the actual search queries that have resulted in people landing on those pages. Is there a common theme or objective behind the search queries that have brought visitors to that page? If so, build a content offer that directly addresses the theme or question behind the search queries.”
Your best bet will be to give away something that’s valuable to your target market; for instance, a high-value digital asset on a niche topic. You can give away products (we’ve all seen contests where the prize is a free iPad or gift certificates), however this strategy often leads to entrants who are more interested in the money than in what you have to offer.
How your email looks is just as important as what it says. Some may argue it’s even more important. A well-designed email will ultimately be more appealing to your subscribers, so make sure your email is responsive to accommodate all devices and don’t forget to have a text version in addition to HTML. If you’re looking for somewhere to start, take advantage of 5 free, responsive email templates that we’ve created here.
Couple your sign-up boxes with a clear description of “what’s in it for them.” Let customers know exactly what to expect when signing up, and sell the benefits for being on your email list. This can be as simple as promoting the general advantages of the channel — such as being able to receive information and offers faster and that it’s eco-friendly.
HI Crispian... never worry about how long it takes you.. .you will find that you gel with some things instantly and other aspects of marketing really fox you. The important thing is not to give up and keep travelling forward. Remember the road to success is in zig zags never straight lines and I have so much respect for anyone trying to learn new things. There is such alot to learn in the beginning.. you almost have to learn a new language too - all the marketing lingo.. but if you stick with it, it doesn't take that long. Think of this as setting up a new business. If you went to university you would expect a course to take 5 years... so give yourself a break and don't worry about how long it takes... know one thing.. if you spent everyday for 5 years learning marketing, then you would have skills that would serve you for life! I think the mistake I made was thinking this could all be learnt in 5 minutes... I started in Feb 2013 and it is only now I am really seeing the birdseye view and feeling comfy with all the jargon. So now for me personally its time to get actually moving and take action... this is not a 5 minute game. This is a business opportunity and we will all give ourselves a much better chance of success if we actually understood that this really can be a key to financial success and time freedom... and with those things you can then help anybody or do anything :) best of luck
Once you’ve got that ability to shoot traffic to wherever you want, the skies the limit. You can promote affiliate products, you can always make sure your newest blog posts gets the attention it deserves, you can sell your own products to people, you can do favors for people by spreading the word of their cause or website… The list goes on and on. Having traffic at your fingertips is an awesome asset.
Advertising your email list on websites other than your own site can be a great way to grow your email list. In fact, it can often be more profitable than simply advertising your website. If you can give users a compelling reason to sign up for your email (such as free offers or discount codes), it is a much lower barrier to entry for most people to sign up for an email list than to make an initial purchase. Just be sure that you understand how much you can afford to spend per email address and that you have a plan in place to identify which emails came from which advertising sources.
I found that building a buyer’s list and not a freebie seeker’s list made all the difference in the world of being online part-time as a hobby, to going full-time which I love. It allows me the freedom to take my family members to doctor’s appointment or meet my sister for lunch, when I want to. It’s a beautiful thing. Thanks for sharing! I shared some of your images on my Pinterest profile =). Kristie
Solo ads and Banner ads. One of the platforms I have been using for 3 years now, called LeadsLeap, combines solo ads and banner ads into a single platform. It is essentially an ads platform that includes a mailing element. They email a digest of ads to all members and progressively rotate ads through the mailing. They also provide tools for placing a LeadsLeap ads widget on websites. They present ads on their own website. Each one of my ads generates 10 or so clicks a day, day in and day out. Actively managed by testing new copy regularly will increase this rate. The platform also includes a 10 level deep downline for referrals from which one can earn commissions and ad credits. I have referred fewer than 20 people yet I have over 500 people in my downline.
Thanks for sharing this idea. What I love most about your strategy is that by giving a list-owner a sample of your services, you are creating the opportunity for an honest, heart-felt testimonial about the value of those services. The resulting “plug” will be so much more sincere and valuable because it’s based on true appreciation for the service you have provided. 🙂
What I will say is that opt-ins on your website and social media will be your friend. Supply traffic coming from Google, Facebook, and Twitter with offerings that they must sign up for. Use a free ebook, a checklist, a free podcast, or even an email course (which you can set up with your autoresponder service) to get them to subscribe to your list.
The effort you put into building your email list is one of the best investments you can make online. Having access to the inboxes of targeted prospects means you can continue to build and nurture relationships over time, and become a trusted source of valuable industry knowledge. Then, when it’s time for your prospects to buy, you’ll be the first one who comes to mind.
Shoot a quick webcam video… Literally, just turn on your webcam and start talking in to the camera about your niche. Give some tips or ideas that will help people and save the recording. Put the video on YouTube and link over to the YouTube page after someone opts-in. It’s that simple. Don’t worry about the fact that people can find it by searching YouTube. They don’t know that before entering their email address. It doesn’t matter.
It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”
It’s extremely affordable (starting at $15/month), while incredibly powerful and easy to use. I also find that GetResponse have some of the best newsletter template designs around. Aweber is another good call, but I find their user interface a bit outdated and clunky (plus, their pricing starts at $19/month – not a big deal, but considering they’re not quite as good as GetResponse IMO this pushes the needle in favour of GetResponse even more).
Many marketers are afraid of screwing up, and they let “send fear” take over. It’s important to try personalization beyond just using first names in the body or subject line of the message and have the confidence to test personalization for your brand. If you’re skeptical, use A/B tests to figure out if personalization resonates with your lists. Make sure all fields are mapped to the right things, so that when your campaign goes out, everything appears correctly.
Of course, getting people to read your content is not what this blog post is about – it’s about getting people to join your email list. Because of this, let’s focus on ways you can build your email list, when it comes to your own blog. It is important that you have all of the above down before you start promoting your content, or else your efforts might be in vain.
To get people to sign-up in the first place, you need to grab their attention and make it worth their while to sign up. Many website offer "FREE" information or products to people who sign-up with their mailing lists. This technique will work if you offer the website visitors something that is of "value" to them. Value has to go hand-in-hand with promotional materials within your emails. No one wants to be bombarded with sales pitches every time they open an email from you, so don't bother even sending out such emails. The best way to promote your product is to provide information that relates to your product, then add a few sentences that make reference to your product and how it can help with the reader achieve something.
Include an opt-in field (i.e. checkbox) within your landing page forms to opt users into your list. This gives visibility to your email offerings and provides a value add to customers who have already engaged with your product. It’s important not to pre-check the box (see pre-selected opt-in below)–instead allow potential subscribers to choose whether or not to opt in.
To incentivize the prospect to sign up, it’s important to offer them some sort of free bonus, like an ebook, access to a webinar, or whatever attractive freebie you can give them that is related to your business. But you shouldn't have to bust your butt to put this bonus together. You could collect together past blog posts into one PDF, for example.