Couple your sign-up boxes with a clear description of “what’s in it for them.” Let customers know exactly what to expect when signing up, and sell the benefits for being on your email list. This can be as simple as promoting the general advantages of the channel — such as being able to receive information and offers faster and that it’s eco-friendly.
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Marketing Automation Metrics Personalization Segmentation Social Media Strategy Subject Line Testing Transactional Email
The best part of the platform is it has a free version which one can use to run your own ads with credits from reading and rating ads. The free way to start is to use the ads surfing as a way to learn how to write good ad copy (headline less than 25 characters plus a message less than 60 characters) and good landing pages. Just follow what the 5 star ad writers do and build that into your free credit ads – keep doing this over and over until you are ready to go Pro. I use the paid Pro version at $19.95 a month which gives me 10 Pro ads which I can deploy without needing credits. Any credits I collect are applied to Credit ads that I run as well.
Also important for the growth of your business is that you’re always adding new customers. That’s what’s going to grow your revenues and make your business profitable. You can never stop generating new leads, because old leads will fall off the list or start ignoring your emails… and many will never buy. So it’s key to not let your list stagnate: Keep it fresh with an infusion of new names, all of whom are potential buyers.
“Developing the right relationships with the right people is the long game. This is how legacies are made and preserved. The new album that is suddenly everywhere and being talked about by everyone? This doesn’t just happen—it’s the result of assiduously courting the right influencers, and maybe having brought on a producer who already had those relationships.”