It used to be that marketers were set on building the largest email list possible, and many companies continue to boast about their “thousands” of subscribers. In order to stay competitive, marketers have tried tons of tactics to grow their lists, from pop-ups, to coaxing emails from lead gen assets, to running contests on social media that require an email address to sign up.
Calls to Action Should you tell people to click right away or save the CTA for further along in the email? Should the button/link say “Click Here” or “Find Out More”? When it comes down to getting people to take action (the most important part of marketing), you simply must test a variety of elements to improve conversions, as this is one of the worst elements to leave to guesswork!
Shoot a quick screencast video… If you’re on a PC, use Camtasia. If you’re on a Mac, use Screenflow. These are tools to record what’s happening on your screen. You can use them to present slideshow presentations or give a tutorial on how to do something on your computer. For example, when I teach WordPress stuff, I turn on ScreenFlow and just record my screen as show people how to set things up. It’s simple.
One of the reasons I signed up with WA is because I was having problems filling out the info on Aweber. I couldn't figure out where my affiliate link was supposed to go. I still don't know. I've listened to YouTube tutorials then when I try to do what they say I get confused or have questions and there is no one to ask. One day I'll see the live chat button the next day it's gone. I know it's me but it is so frustrating.
The subscription widget is a no-brainer when it comes to maximizing your website for lead generation. Visitors are already interested or engaging with your brand, and email is a great next touchpoint for sharing non-promotional, value-adding content. It’s a free resource and a low commitment way for your prospective clients to get to know your brand.
Keep your content short and straightforward. Introductions to longer articles are fine, but emails should be just a few short paragraphs with a main call to action. And if you’re adding images, try to stay between a text to image ratio of 60:40 or 70:30 and remember to use alt tags for all images in case they don’t properly render for your recipient.
What a great tutorial! This has been so informative, and for a newbie like me, this is a great eye opener. I knew I wanted to include emailings in my web page but was trying to figure out how I would group message everyone and how many different times I would have to make groups to include everyone -- I told I was a newbie. :) I'm so glad I came across your web page!
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
If you choose a product everybody wants - like an iPad or an Amazon gift card - then you’re risking driving unqualified leads to your list. You don’t want to end up having to pay to have a bunch of unengaged people on your email list who aren’t interested in your topic and who will just unsubscribe the second you send them the next email and they haven’t won the giveaway.
How your email looks is just as important as what it says. Some may argue it’s even more important. A well-designed email will ultimately be more appealing to your subscribers, so make sure your email is responsive to accommodate all devices and don’t forget to have a text version in addition to HTML. If you’re looking for somewhere to start, take advantage of 5 free, responsive email templates that we’ve created here.
Hi Crispian, I use GVO myself, yet would now only recommend Aweber or Get Response. GVO has a very 'messy' dashboard which is not crisp and clean. GVO also sells lots of other products such as hosting and webinar software and this can be very overwhelming if you are new to the industry. I have used Aweber a little and found it really easy to get started. It is one of the more expensive auto responders. I have only just opted for Get Response as it was recommended to me. I have been told that Get Response is a GREAT autoresponder , yet a little harder to get the hang of than aweber, yet worth the work of getting to grips with it. I have been told to stay away from ontraport as it is extremely complicated. GVO is not a scam in any way. It is a legitimate autoresponder, yet Aweber and Get Response are the more professional choice and are less likely to end up in peoples spam folders too. - ALSO WORTH NOTING , that anyone going into internet marketing niche can create an affiliate account with an autoresponder and when they recommend using one of preference, can gain a commission. I am not completely new to internet marketing , yet my action taking is new! Now , when I use a product for the first time, I try to get in the mindset that if I need it, then someone else will need it, and that if I can create a useful tutorial on things that 'foxed' me, then I can feel better about recommending the product as I can recommend and offer a helpful tutorial as a bonus - this is my mantra for 2015 - so if it helps, if anyone wants to go into the 'make money niche' , when you buy and use a product - take notes of what you found a stumbling block and then write helpful blogs or make helpful videos - it all comes full circle - google search - website - purchase. I hope that helps.... please let me know if any of this info is wrong :)
The live video option on Facebook, for example, can be increasingly used to your advantage, where you can connect with so many people at the same time. While you are at it, you can create a live contest too, through your live video, and get your audience on your email list by asking them to participate by leaving their email in the comment section.
If that’s not enough to convince you to toss interstitials in the bin and never look back, there’s also the fact that users report these interactions as among their most-hated advertising practices (defined as ‘modals’ in this study by the Nielsen Norman Group). On a one to seven scale, modals (interstitials) landed at 5.82 for desktop users and 5.89 for mobile users, beating even autoplaying videos without skip for most-dreaded advertising type.
Until recently the gurus stayed away from pushing paid traffic, maybe because they were wary of the horror stories. It is very clear that the easy days of cheap paid traffic are long gone. Cost per click is rising especially in popular niches. Paid traffic is also easy to get wrong. Quick Start Challenge view though is that paid traffic properly done delivers more consistent results especially when conditions change. The ad platforms always have a vested interest in keeping their ad revenues flowing. The same cannot be said on keeping your content presented on free platforms.
Hi Sazali, I am right there with you. You are not slow. There is a wealth of information for us to learn. Yesterday I got 14 phone calls from telemarketers trying to sell me a "ready to go" online marketing packages including products to sell, testimonials and so on. Only $947 and up. What a bunch of garbage. What they do is sell the exact same "ready made" sites to thousands of people. They simply change the domain names for the sites, etc. and rake in the cash... from the buyer and leave you wondering why nobody wants to purchase your products. Glad I haven't fallen for those scam artists.Online riches in just a few key strokes, yeah, right! I will admit I came close a few times, but thank to WA I have avoided them! Glad you are with WA. Just like you I am still learning and can't soak enough info up fast enough. You are not slow my friend. If you are like me, you can't learn enough fast enough. Patience and we will be successful!
It makes sense: the people who visit your blog post or web page are looking for something specific, so your CTA needs to meet those unique needs. For instance, if you’ve got a ton of traffic visiting your “List-Building Strategy” blog article, why not entice those people to subscribe to your email list by including a simple CTA like this: “Click here to download a free list-building toolkit.”
For subscribers who may have been on your list for a longer period of time, a small incentive or discount will often get them talking. Marketers should capitalize on word-of-mouth marketing by incorporating email sign-up on viral components, such as features that allow site visitors to forward products, services, wish lists, information online, notifications and more to their friends.
To get people to sign-up in the first place, you need to grab their attention and make it worth their while to sign up. Many website offer "FREE" information or products to people who sign-up with their mailing lists. This technique will work if you offer the website visitors something that is of "value" to them. Value has to go hand-in-hand with promotional materials within your emails. No one wants to be bombarded with sales pitches every time they open an email from you, so don't bother even sending out such emails. The best way to promote your product is to provide information that relates to your product, then add a few sentences that make reference to your product and how it can help with the reader achieve something.
Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in -- promising to remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.
Before people hand over their email address, you’re going to have to offer them something enticing in exchange. This could be a free eBook, access to a Webinar, or the promise of discounts or deals exclusively for your subscribers. You could even repurpose some of your existing blog content and turn it into a guide or resource list. Whatever you decide to offer, just make sure it’s something people will recognize as holding true value!