Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
When they click on the link, they are taken to a landing page that has strong copy that reveals the biggest benefits of your product or service. Show the prospect how their life will change. You want this landing page, also called a signup page or squeeze page, to be short and to the point. (It is possible, of course, to just send them to your main website. But it could be distracting with all the links and different pages.
The vital part of this strategy is that you must provide valuable free information. You can’t just send them sales offers all the time. You must also position yourself as an expert in your niche and show the reader how you are different and better than your competitors. You can let your personality come through here, which will also set you apart from other companies in the same or similar niches.
Giants like Google, Amazon, and Facebook have imposed countless rules that limit what you can and can’t do to promote your business. If you repeat content, you’re in trouble. If you “keyword stuff,” you’re in trouble. If you backlink to shady sources, you’re in trouble. If you violate their rules, they penalize you by not displaying your content, moving you down on their results, or banning you entirely.
Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.