Today’s tools make it easy send more individualized messages. You can use dynamic content to change certain parts of the email based on information you have about your subscribers. For example, you can use dynamic content to show different images based on where your subscriber is located. You can select which lists or segments of lists should see a particular part of an email. Dynamic content allows you to create several versions of the email for different sets of customers based on what you know about them, all from within one campaign.
That’s why it is important to have a Privacy Policy and Terms of Use readily available on your site, and even a disclaimer before they sign up for anything. Not only is this good business practice, it’s also required by Google, Amazon, Facebook, Twitter … pretty much every major company whose services you will be using to promote your business. Oh, and it is required by most governments.
Considered a form of interruption marketing, interstitials are any page or pop-up that forms a roadblock to users’ path to content, either by displaying over the content or interrupting it. Users have no choice but to interact with the display before they can proceed. Forbes was a classic example of the “before” interstitial (also known as a “prestitial”).
I’ll never forget the fun we had at those NFL celebrations at Regent Street in London, a couple of years back. My sister and I took part in a couple of games, one of which required yelling some American Football words at the top of our voices, and our mum was certain we were going to nail this. Sure this sounds supportive, but our mum’s focus was on “yelling”. Joke’s on her, we failed miserably (…we only caught “quarterback” out of all the words).
Article marketing is one of the most effective ways to build your list. Even though it's free when it comes to spending money, you have to provide your future subscribers with real content, content that will actually solve their problems and fulfill their needs. You can either write articles yourself, or pay someone to do it. Websites such as Ezine articles allows you to upload your articles in plain tech. However, 2.0 sites, such as Hubpages or Squidoo provide much more options in terms of customization and graphic backup.

I am a newbie too. For what your getting is free, it is great information. If you sign up for example with a weber they have their people that will assist you on setting up the auto responder. I felt it was very clear and easy to understand. If you do have questions you can also google it and they have great resources to be able to clarify it, or as Kyle said earlier in the introduction. One of the promises he asked of us all, is to ask questions.


In this scenario, a subscription check box is pre-selected for users to receive promotional emails where they would be including their email address (during a purchase process, for example). By leaving the checked box intact, users consent to receive email from you. This option is not flawless, as some users may not realize they’ve given their permission to receive marketing email and could be much more likely to report your email as spam, resulting in damage to your sending reputation and your company.
To put these numbers into context: a myriad of data compiled on Twitter shows that the average click-through rate rarely tops 1.64 percent. Without paying for promotion, the average Facebook post is even worse. This is compared to email open rates, which hover around ~20% for many industries and can go up to as high as 40, 50, and 60 percent (and beyond!).

Brian , your every post is like a book, I always read your post and try to find a few questions to ask .. but to be honest your posts are that comprehensive that, I don’t find a question to ask because you left nothing unexplained ! I wonder how long you take to prepare a post like this, I probably would take a whole year ! 🙂 Good luck Brian. you are a magician of IM strategies.


Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.  

Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.

Someone who has done a great job of becoming known in many verticals is Chris Guillebeau, he sits at the intersection of many markets like travel, entrepreneurship, artists, and so on. I personally stumbled upon this idea with my different blogs and businesses in the raw food market, when I realized there was a lot of overlap and people would follow me from one topic to the next.


How do you go about getting people to join yet another newsletter — let alone actually buy your stuff once they've signed up? At the end of the day, you need the right mix of incentives, signup forms and high quality, valuable content to send out. Let's take a look at how to put all these ingredients together so you can drive more signups and sales.
I’ll never forget the fun we had at those NFL celebrations at Regent Street in London, a couple of years back. My sister and I took part in a couple of games, one of which required yelling some American Football words at the top of our voices, and our mum was certain we were going to nail this. Sure this sounds supportive, but our mum’s focus was on “yelling”. Joke’s on her, we failed miserably (…we only caught “quarterback” out of all the words).
The most obvious and logical place to find interested email subscribers is on your website itself. If users are visiting your website (regardless of whether they purchase or make a transaction), they have an interest in the information or content that you're providing. Every page of your website should include an email sign-up box that allows users to join your mailing list. We'll discuss the best practices for creating that email sign-up box later in this section. However, every visitor to your website is a potential email subscriber.
Article marketing is one of the most effective ways to build your list. Even though it's free when it comes to spending money, you have to provide your future subscribers with real content, content that will actually solve their problems and fulfill their needs. You can either write articles yourself, or pay someone to do it. Websites such as Ezine articles allows you to upload your articles in plain tech. However, 2.0 sites, such as Hubpages or Squidoo provide much more options in terms of customization and graphic backup.
Aweber seems quite expensive comparatively speaking, especially to those who are just starting out as beginners. From what i have read and the general impression that I get from the many members in the community, is that not everyone is so fortunate and able to afford an Autoresponder such as Aweber. There are the lesser expensive ones and then there are the free ones. I have an interest in one paricular free Autoresponder named Listwire. From the reviews that I have read, Listwire comes up trumps and its pretty reiable.. Can I suggest that for us beginners, rather to start with something like Listwire and once you get the hang of things, to then invest in a paid Autoresponder? Will appreciate feedbacks. Thanks.
A gauntlet could be three emails, five, 10… Whatever works or your niche and business. Figure out what’s best for you through testing. Once they’ve gone through the gauntlet, your leads are added to your regular email list. You should have a consistent schedule, sending around the same time, usually daily (though you may opt for a less frequent schedule).
In this scenario, a subscription check box is pre-selected for users to receive promotional emails where they would be including their email address (during a purchase process, for example). By leaving the checked box intact, users consent to receive email from you. This option is not flawless, as some users may not realize they’ve given their permission to receive marketing email and could be much more likely to report your email as spam, resulting in damage to your sending reputation and your company.
One of the reasons I signed up with WA is because I was having problems filling out the info on Aweber. I couldn't figure out where my affiliate link was supposed to go. I still don't know. I've listened to YouTube tutorials then when I try to do what they say I get confused or have questions and there is no one to ask. One day I'll see the live chat button the next day it's gone. I know it's me but it is so frustrating.
Someone who has done a great job of becoming known in many verticals is Chris Guillebeau, he sits at the intersection of many markets like travel, entrepreneurship, artists, and so on. I personally stumbled upon this idea with my different blogs and businesses in the raw food market, when I realized there was a lot of overlap and people would follow me from one topic to the next.
A/B Test – One of the benefits of using GetResponse is that you can split test your subject lines i.e. send 25% of your mailing list a version of your newsletter with one subject line and 25% a version with another subject line. You can then compare which subject line is more effective and send the remaining 50% of your list the best performing version.

Your list should be your total collection of contacts, so you should only need one overall list. If you still choose to create multiple lists, be aware that lists are independent of each other. They don’t share data or contact information. For example, if [email protected] is in two of your lists, we count that as two people. It’s almost always best to have a single list, and use our list organization tools to separate and manage contacts.
Let's suppose you have an "anti-virus" website where you are promoting various products that scan your computer for viruses. You could send emails out to your list that explain what viruses are, or what new viruses are out there and how you could be infected. Then, you can mention that the viruses can be removed instantly by product A and product B. At that point you will want to add your affiliate link in the email or direct the visitor to a review page of your choice.
I’ve talked about how you can promote a blog post here and here. Though how hard you work to promote a post can influence how well it does, what’s more important, is the content of the post.  That’s because high quality content will be more widely shared. Because of this, if you’re just starting out with the creation of your blog, focus on creating posts that are based on popular topics within your niche.
Getting your messages to your customers’ inboxes should be your main goal for any email marketing campaign. According to ReturnPath’s 2016 Deliverability Benchmark Report, 21% of email routinely goes undelivered, so you can’t afford for email acquisition practices to negatively affect your deliverability. To help you achieve your goal, there are a few best practices you should follow to keep a clean subscriber list.
Your content should focus on how you can fulfill your customer’s needs, so make sure every email you send provides value. Most importantly, refrain from telling them how great you are, but instead make your email messages all about them. If your brand helps them accomplish something or be something better, they’ll turn into ambassadors for you without you even asking.
If you need to grow your email list quickly, there are a number of services that will allow you to rent or purchase email names. However, doing so comes with several risks. Most list purchases or rentals are somewhat expensive, and you may not make your money back as quickly or as regularly. Additionally, a rented or purchased list means that you are buying email addresses of individuals who have not been exposed to or shown and interest in your brand or product. This may mean that they are less likely to respond to your email, and may even mark your email as spam. This could create domain reputation problems for you with future email sends. Finally, if you do choose to rent or purchase a list, be sure to use a credible agency. If you rent or purchase a list that includes a high number of bad email addresses that will bounce or be undeliverable, you will incur sender reputation penalties that will impact your ability to email market moving forward. While buying or renting an email list can help to quickly grow your email list and show returns, proceed with caution when soliciting and buying lists.

Well, once your guest post is accepted on a site, you’ll often have the chance to create something known as an ‘author bio.’  In this section, you can mention that you have some complementary content available. This is often known as a ‘content upgrade.’  If the content you’re giving away is highly related to the blog post, you’re going to increase the odds of conversion rates being high.
Hi Leo. Frank here and thanks for getting back to me. I thought an autoresponder had to host your site to manage your mail outs and your website. I looked at your website. I think your site is very good, seems to be put together well and very informative. Is your code embedded in your opt in form, and does Aweber collect and manage your list? As you can tell, I do not know very much about autoresponders and how they work. I have Global Virtual Opportunities (GVO) as my responder and I am still trying to learn how to use it. But any way Leo I really appreciate your help. To Our Success..............Frank
To be honest, this is the first time I am on this site. I have been blogging since early 2012 but never paid so much attention on list building like I am doing now. Anyway I was just checking few articles (mainly how to guides) on list building. Landed on this page and now I know some of my mistakes that I have been making to create a list. Thanks for all the tips and they are really helpful for me.

I found that building a buyer’s list and not a freebie seeker’s list made all the difference in the world of being online part-time as a hobby, to going full-time which I love. It allows me the freedom to take my family members to doctor’s appointment or meet my sister for lunch, when I want to. It’s a beautiful thing. Thanks for sharing! I shared some of your images on my Pinterest profile =). Kristie


WOW! We want to do EVERYTHING we read about here at Wealthy Affiliate University! Are there enough hours in the day? Hope so! Actually we are thinking about dividing the week up into 6 days... one day off... and put in so many days on article writing, so many days on email marketing, etc. Does that sound like it will work? (We have committed to working at least 6 to 8 hours a day M-F and 4 hrs on Saturday)

I always pause and laugh when I see a CTA with a small, “No thanks, I don’t want to lose weight,” button underneath a prominent “Yes, sign me up!” link. It reminds me there’s a person behind the button, and, while it’s meant to be a joke, it also incentivizes me to hesitate before clicking “no, thanks”. It’s easy to click “no” when the CTA is “sign up for more emails!”, but it’s a little harder to say no to losing weight or getting richer.
The easiest place to start is with the people you already have on your list. Even though they may not be interested in purchasing your services and products, they were interested enough in your business to sign up and show some type of support. You can use your list of current subscribers to generate more subscribers who are more interested in actually purchasing your products or services.
Well, once your guest post is accepted on a site, you’ll often have the chance to create something known as an ‘author bio.’  In this section, you can mention that you have some complementary content available. This is often known as a ‘content upgrade.’  If the content you’re giving away is highly related to the blog post, you’re going to increase the odds of conversion rates being high.

How far along are you in the training? Affiliate marketing is all about connecting people with products and services they're searching for, but these don't have to be your products or your services. You can be an affiliate for amazon and connect people to any of the millions of products there. You don't have to buy the product first and then ship it, you simply connect people to the product. Amazon does the rest and pays you a commission for bringing them the customer. That's what this whole process is about. Kyle does a great job teaching you how to do this step by step. You don't have to deal with mailing lists if you don't want to. You're in the right place for this training!
But marketers aren’t creating these messages manually. They need personalization at scale. Email automation is on the rise, as well, and marketers are setting up time and trigger-based emails to reach subscribers at the right time with relevant information. These automated emails are used to onboard new customers, welcome new subscribers, and lead prospects down a sales funnel.
I am a newbie too. For what your getting is free, it is great information. If you sign up for example with a weber they have their people that will assist you on setting up the auto responder. I felt it was very clear and easy to understand. If you do have questions you can also google it and they have great resources to be able to clarify it, or as Kyle said earlier in the introduction. One of the promises he asked of us all, is to ask questions.

You might be doing all the right things to generate leads -- landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn't driving the engagement you need. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you're posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.

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