Solo ads and Banner ads. One of the platforms I have been using for 3 years now, called LeadsLeap, combines solo ads and banner ads into a single platform. It is essentially an ads platform that includes a mailing element. They email a digest of ads to all members and progressively rotate ads through the mailing. They also provide tools for placing a LeadsLeap ads widget on websites. They present ads on their own website. Each one of my ads generates 10 or so clicks a day, day in and day out. Actively managed by testing new copy regularly will increase this rate. The platform also includes a 10 level deep downline for referrals from which one can earn commissions and ad credits. I have referred fewer than 20 people yet I have over 500 people in my downline.
A/B Test – One of the benefits of using GetResponse is that you can split test your subject lines i.e. send 25% of your mailing list a version of your newsletter with one subject line and 25% a version with another subject line. You can then compare which subject line is more effective and send the remaining 50% of your list the best performing version.
What I will say is that opt-ins on your website and social media will be your friend. Supply traffic coming from Google, Facebook, and Twitter with offerings that they must sign up for. Use a free ebook, a checklist, a free podcast, or even an email course (which you can set up with your autoresponder service) to get them to subscribe to your list.

Many marketers have “send fear” when it comes to emai marketing. They know that screwing up recipient’s names or preferences can lead to turned off subscribers and list decay. And it’s true– if you don’t do personalization correctly, you can wind up sending irrelevant messages to subscribers. However, this fear is getting in the way of marketers’ success, and the best way to move forward is to experiment with personalization. Start small, testing a few changes, and grow your strategy as you get more comfortable.
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in-person. Once you're back at the office, import these signups into your contact database. Be sure to send these contacts a welcome email that confirms their opt-in to your list. (See #8 in this blog post for tips on sending welcome emails.)

Once you’ve got that ability to shoot traffic to wherever you want, the skies the limit. You can promote affiliate products, you can always make sure your newest blog posts gets the attention it deserves, you can sell your own products to people, you can do favors for people by spreading the word of their cause or website… The list goes on and on. Having traffic at your fingertips is an awesome asset.

Your email list, on the other hand, is yours, free and clear. Using your website and social media to attract visitors and followers, and then encouraging them to sign up for your email list gives you the opportunity to contact your prospects at any point in the future, with any kind of messaging you want; and you’re not bound by search engine rankings or social media algorithms.

Let's suppose you have an "anti-virus" website where you are promoting various products that scan your computer for viruses. You could send emails out to your list that explain what viruses are, or what new viruses are out there and how you could be infected. Then, you can mention that the viruses can be removed instantly by product A and product B. At that point you will want to add your affiliate link in the email or direct the visitor to a review page of your choice.


Video is a huge player when it comes to traffic. Videos provide content in a really similar way that articles do. Creating video content is not hard, and I'm going to show you how to create compelling videos so that you can actually drive traffic to your squeeze pages. The good thing about videos is that it filters the traffic that's going on to your sites so that all of the visitors have been previously targeted.

Very interesting tutorial, thanks Carson. Can anyone tell me how we learn to set up HTML or JavaScript Code for the auto-responder and which one is better? And also how to "copy and paste to pages source code" and how to actually add a form or create a squeeze page? Or is this something that Aweber.com would cover? Any help and advice appreciated - thank you! :-) Juliet

PLR stand for Private Label Rights. This is essentially content that you have permission to rework, rebrand, and change the name of the author. You are then allowed to resell it. Be careful though, some PLR has strict rules about not giving away the report for free. So make sure you have permission to give it as a freebie before using it to get email addresses.
Shoot a quick webcam video… Literally, just turn on your webcam and start talking in to the camera about your niche. Give some tips or ideas that will help people and save the recording. Put the video on YouTube and link over to the YouTube page after someone opts-in. It’s that simple. Don’t worry about the fact that people can find it by searching YouTube. They don’t know that before entering their email address. It doesn’t matter.
When they click on the link, they are taken to a landing page that has strong copy that reveals the biggest benefits of your product or service. Show the prospect how their life will change. You want this landing page, also called a signup page or squeeze page, to be short and to the point. (It is possible, of course, to just send them to your main website. But it could be distracting with all the links and different pages.
Brian , your every post is like a book, I always read your post and try to find a few questions to ask .. but to be honest your posts are that comprehensive that, I don’t find a question to ask because you left nothing unexplained ! I wonder how long you take to prepare a post like this, I probably would take a whole year ! 🙂 Good luck Brian. you are a magician of IM strategies.
For example, Crew, a company who matches companies with hand-picked freelancers, offers a number of different side projects to their customers, including things like a calculator to help people figure out the cost of an app they want develop, a collection of free stock photos, and a list of what they call ‘unicorn’ coffee shops to work from that have the ultimate combination of working perfection: good coffee, good wifi, and plenty of outlet plugs.
It’s important to note that these systems make your job a whole lot easier through automation. The leads can sign up, be added to the list, start getting emails, even make sales… All while you sleep. With these systems, you can send the same email to thousands of people at the same time, automatically. You could potentially set up a schedule of emails going out for weeks or more at a time. You can even manually send emails if you want to run campaigns or send out messages on the fly.
Shoot a quick webcam video… Literally, just turn on your webcam and start talking in to the camera about your niche. Give some tips or ideas that will help people and save the recording. Put the video on YouTube and link over to the YouTube page after someone opts-in. It’s that simple. Don’t worry about the fact that people can find it by searching YouTube. They don’t know that before entering their email address. It doesn’t matter.
How far along are you in the training? Affiliate marketing is all about connecting people with products and services they're searching for, but these don't have to be your products or your services. You can be an affiliate for amazon and connect people to any of the millions of products there. You don't have to buy the product first and then ship it, you simply connect people to the product. Amazon does the rest and pays you a commission for bringing them the customer. That's what this whole process is about. Kyle does a great job teaching you how to do this step by step. You don't have to deal with mailing lists if you don't want to. You're in the right place for this training!
Growing your email list can be quite similar to advertising your business as a whole. Websites that have similar content or user demographics to your website can be great places to prospect for potential email list leads. You can do this in a number of ways. Ideally, you can cut a deal with the website on which you want to collect emails to promise them advertising space in any email that you send. This will save you from having to pay to advertise for your email list. You can also pay to advertise for sign-ups to your email list on other websites. You can do this by purchasing an impression-based or click-based advertising campaign, or you can offer to pay per valid email sign-up. Both are acceptable industry standard ways to pay for email advertising. However, if you are going to pay to advertise your email list and recruit email sign-ups on another website, you'll need to ensure that you have a firm understanding of what you can afford to spend per email sign-up is. To do this, you'll have to assign a value to an email name. The best way to do this is to keep it simple. Take a look at your last email send. If you had an email list of one hundred people and your email generated $100 in revenue, then you can spend $1 per email sign-up.
But marketers aren’t creating these messages manually. They need personalization at scale. Email automation is on the rise, as well, and marketers are setting up time and trigger-based emails to reach subscribers at the right time with relevant information. These automated emails are used to onboard new customers, welcome new subscribers, and lead prospects down a sales funnel.

Hi Sazali, I am right there with you. You are not slow. There is a wealth of information for us to learn. Yesterday I got 14 phone calls from telemarketers trying to sell me a "ready to go" online marketing packages including products to sell, testimonials and so on. Only $947 and up. What a bunch of garbage. What they do is sell the exact same "ready made" sites to thousands of people. They simply change the domain names for the sites, etc. and rake in the cash... from the buyer and leave you wondering why nobody wants to purchase your products. Glad I haven't fallen for those scam artists.Online riches in just a few key strokes, yeah, right! I will admit I came close a few times, but thank to WA I have avoided them! Glad you are with WA. Just like you I am still learning and can't soak enough info up fast enough. You are not slow my friend. If you are like me, you can't learn enough fast enough. Patience and we will be successful!
First, we need to pay special attention to their editorial guidelines. More often than not, a site will tell you exactly what they’re looking for, in terms of the content that they want and the style that it needs to follow. If you’re struggling to understand their editorial guidelines, consider taking a look at some of the content that they have published in the past month.  This should give you a good sense of what they’re after.

He says, “Look at your most trafficked blog posts or other content offers. You can then use Google Search Console to see the actual search queries that have resulted in people landing on those pages. Is there a common theme or objective behind the search queries that have brought visitors to that page? If so, build a content offer that directly addresses the theme or question behind the search queries.”

We’re not shy about asking people to opt-in in the middle of a post, because we do it contextually. We’ll talk a lot more about content upgrades later, but for now, our posts are still high level, so it doesn’t quite make sense to make elaborate opt-in bonuses. Instead, since we’re outlining what our blog will be about, it makes sense to mention we have an email list where you can keep up on our journey.
“Developing the right relationships with the right people is the long game. This is how legacies are made and preserved. The new album that is suddenly everywhere and being talked about by everyone? This doesn’t just happen—it’s the result of assiduously courting the right influencers, and maybe having brought on a producer who already had those relationships.”
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