Always remember to customize your messages to blogs in your market and provide them with high quality, unique articles that help their audience and readers. If you do that, you will succeed with guest blogging if you apply it consistently in your business. Every month, you should be posting at least 2-4 guest articles on other sites to see consistent results with this method.
Get creative. Since every business is different, some of the strategies in this guide might not work for your business if you implement them exactly as described. However, most of what’s described can work for a large majority of businesses with just a few tweaks. In some cases, you might even get greater results than the people who wrote these posts.
I’ve talked about how you can promote a blog post here and here. Though how hard you work to promote a post can influence how well it does, what’s more important, is the content of the post. That’s because high quality content will be more widely shared. Because of this, if you’re just starting out with the creation of your blog, focus on creating posts that are based on popular topics within your niche.
Building an email list is not an easy task. However, it is an extremely effective marketing strategy. In fact, email marketing is 40 times more effective at converting prospects into customers than social media or any other online medium. The reason why you should do it, then, is to create engaged contacts who will turn into loyal (paying) customers.
For subscribers who may have been on your list for a longer period of time, a small incentive or discount will often get them talking. Marketers should capitalize on word-of-mouth marketing by incorporating email sign-up on viral components, such as features that allow site visitors to forward products, services, wish lists, information online, notifications and more to their friends.
You can’t begin to personalize your campaigns if all you have is an email address, so work to figure out what data you already have. Do you have information on past purchase behavior, length of time on your email list, customer status, or geography? All of these areas can be leveraged for personalization, which will, in turn, improve list quality. Where does this information live? Is it in your CRM, e-commerce platform, or somewhere else? Integrations can help you combine your email list with outside information.
One way you can do this is by heading over to Buzzsumo again and searching a keyword based on your niche. You’ll want to find content that is popular in your niche and look for ways to make it better. Finding this kind of content can sometimes be hard, especially if you’re using broad keywords in certain niches. As a result, you’ll need to follow the tips that I provided earlier for combining the core keyword with something that relates to the ability to take action.
Choosing an AppSumo product their target audience would like, they let people enter to win it by taking specific actions such as subscribing via email and sharing on Twitter. Because of the viral nature of social sharing, these giveaways amplify the initial promotion to quickly reach a larger audience, all while increasing the visibility of specific AppSumo products.
Hi Sazali, I am right there with you. You are not slow. There is a wealth of information for us to learn. Yesterday I got 14 phone calls from telemarketers trying to sell me a "ready to go" online marketing packages including products to sell, testimonials and so on. Only $947 and up. What a bunch of garbage. What they do is sell the exact same "ready made" sites to thousands of people. They simply change the domain names for the sites, etc. and rake in the cash... from the buyer and leave you wondering why nobody wants to purchase your products. Glad I haven't fallen for those scam artists.Online riches in just a few key strokes, yeah, right! I will admit I came close a few times, but thank to WA I have avoided them! Glad you are with WA. Just like you I am still learning and can't soak enough info up fast enough. You are not slow my friend. If you are like me, you can't learn enough fast enough. Patience and we will be successful!
Keep your content short and straightforward. Introductions to longer articles are fine, but emails should be just a few short paragraphs with a main call to action. And if you’re adding images, try to stay between a text to image ratio of 60:40 or 70:30 and remember to use alt tags for all images in case they don’t properly render for your recipient.
Brian. You talk about how all these variables matter in getting this article to rank #1 for “list building” and how competitors have way more links than you, but then you also consider your DA and your PA together, you have almost the highest score out of the top 10 rankings; and when you consider you are more topical authority, then that explains why Hugpages (all purpose site) is not ranking higher. Maybe its not all as complicated as you suggest.
My suspicion is that our initial surge of subscribers has to do with what I mentioned at the top of this post: Our journey is compelling. Plain and simple, people want to see if we can hit these numbers or not. (By the way, if you want to read our current articles — all which are very in depth articles with case studies and examples in each one about content marketing for real businesses, join our email list.)
Your best bet will be to give away something that’s valuable to your target market; for instance, a high-value digital asset on a niche topic. You can give away products (we’ve all seen contests where the prize is a free iPad or gift certificates), however this strategy often leads to entrants who are more interested in the money than in what you have to offer.
First, we need to pay special attention to their editorial guidelines. More often than not, a site will tell you exactly what they’re looking for, in terms of the content that they want and the style that it needs to follow. If you’re struggling to understand their editorial guidelines, consider taking a look at some of the content that they have published in the past month. This should give you a good sense of what they’re after.
Now that you’re all set up to starting collecting emails, the fun part begins (when I say ‘fun’, I actually mean ‘hard’). If your site receives a good amount of traffic and you have a truly compelling offer, this shouldn’t be too difficult. However, if you’re like most business owners, you’ll need to look outside your own audience to start building your list.
If you choose a product everybody wants - like an iPad or an Amazon gift card - then you’re risking driving unqualified leads to your list. You don’t want to end up having to pay to have a bunch of unengaged people on your email list who aren’t interested in your topic and who will just unsubscribe the second you send them the next email and they haven’t won the giveaway.
The most obvious and logical place to find interested email subscribers is on your website itself. If users are visiting your website (regardless of whether they purchase or make a transaction), they have an interest in the information or content that you're providing. Every page of your website should include an email sign-up box that allows users to join your mailing list. We'll discuss the best practices for creating that email sign-up box later in this section. However, every visitor to your website is a potential email subscriber.
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in-person. Once you're back at the office, import these signups into your contact database. Be sure to send these contacts a welcome email that confirms their opt-in to your list. (See #8 in this blog post for tips on sending welcome emails.)
Create as many subscription widgets as needed and test their performance across your sites. The subscription widget’s intuitive drag-and-drop editor allows customize your forms with a few clicks of the mouse. Edit the layout, text, image, and color scheme order to fit your brand’s visual aesthetic. When you’ve landed on a design you’d like to use, the tool will generate an HTML code to be copy and pasted into your website’s source code.