Great article. Thank you. I’ve just started a blog and eZine. Swapping services with another company is one of the first things on my list. They are plugging my work in their newsletter, and linking on the basis that we co-refer through our emailings. We are in the same general market but our niches complement rather than compete. The reason they agreed was because they like having extra content for their list.

Great article. Thank you. I’ve just started a blog and eZine. Swapping services with another company is one of the first things on my list. They are plugging my work in their newsletter, and linking on the basis that we co-refer through our emailings. We are in the same general market but our niches complement rather than compete. The reason they agreed was because they like having extra content for their list.


It’s important to note that these systems make your job a whole lot easier through automation. The leads can sign up, be added to the list, start getting emails, even make sales… All while you sleep. With these systems, you can send the same email to thousands of people at the same time, automatically. You could potentially set up a schedule of emails going out for weeks or more at a time. You can even manually send emails if you want to run campaigns or send out messages on the fly.

For subscribers who may have been on your list for a longer period of time, a small incentive or discount will often get them talking. Marketers should capitalize on word-of-mouth marketing by incorporating email sign-up on viral components, such as features that allow site visitors to forward products, services, wish lists, information online, notifications and more to their friends.
Ever since I first time heard that you can get free traffic from a thing called Google, I wanted that. But, I had no idea where to start. And what was even worse, every “great” tip I’d receive from an “experts” was a complete BS that only sounds nice, but could never be used by real businesses. Most of those things are considered black-hat now. That’s how “great” those tips were.
Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.

When you meet people face to face for any reason, ask for their business card. Offer yours. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use your own business cards to further drum up emails; add an offer on the back of your card that encourages people to sign up to receive your emails.


This is super actionable and thorough. I find the difficult part is coming up with an actual series for the autoresponder, and moving people towards a sale, vs saying “oh, that was nice.” I find many articles devoted to the lead magnet and landing page, without much attention on the autoresponder series – which can actually trigger a sale. Thank you for sharing your email template.
Great article. Thank you. I’ve just started a blog and eZine. Swapping services with another company is one of the first things on my list. They are plugging my work in their newsletter, and linking on the basis that we co-refer through our emailings. We are in the same general market but our niches complement rather than compete. The reason they agreed was because they like having extra content for their list.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Great article. Thank you. I’ve just started a blog and eZine. Swapping services with another company is one of the first things on my list. They are plugging my work in their newsletter, and linking on the basis that we co-refer through our emailings. We are in the same general market but our niches complement rather than compete. The reason they agreed was because they like having extra content for their list.
Similar to the process of advertising to build your email list on other websites, using search marketing to build email list can be equally effective. Build email landing pages specific to your email list and then optimize for organic search engine placement or paid, click-based search engine advertising. Again, however, if you do this, be sure that you have a handle on how much you can afford to pay per email sign-up as well as a way to track where email sign-ups came from. If you're not well versed in the marketing areas of search engine optimization or search engine marketing, you may want to consider hiring a professional to help you since both of those areas can be complicated to learn. However, many successful email lists have been built using search engines as the primary method for recruiting subscribers.
Subscribers get on your lists through sign up forms, but are you collecting info that can help you improve engagement? Create a new sign up form and ask for information that you can use later. For example, Topshop asks for birthday information, which can allow them to send relevant birthday offers, horoscopes, and age-related messaging. The brand also asks whether the subscriber is a student, which will allow them to send related campaigns.
It used to be that marketers were set on building the largest email list possible, and many companies continue to boast about their “thousands” of subscribers. In order to stay competitive, marketers have tried tons of tactics to grow their lists, from pop-ups, to coaxing emails from lead gen assets, to running contests on social media that require an email address to sign up.
Shoot a quick webcam video… Literally, just turn on your webcam and start talking in to the camera about your niche. Give some tips or ideas that will help people and save the recording. Put the video on YouTube and link over to the YouTube page after someone opts-in. It’s that simple. Don’t worry about the fact that people can find it by searching YouTube. They don’t know that before entering their email address. It doesn’t matter.

Once you’ve got that ability to shoot traffic to wherever you want, the skies the limit. You can promote affiliate products, you can always make sure your newest blog posts gets the attention it deserves, you can sell your own products to people, you can do favors for people by spreading the word of their cause or website… The list goes on and on. Having traffic at your fingertips is an awesome asset.


Until recently the gurus stayed away from pushing paid traffic, maybe because they were wary of the horror stories. It is very clear that the easy days of cheap paid traffic are long gone. Cost per click is rising especially in popular niches. Paid traffic is also easy to get wrong. Quick Start Challenge view though is that paid traffic properly done delivers more consistent results especially when conditions change. The ad platforms always have a vested interest in keeping their ad revenues flowing. The same cannot be said on keeping your content presented on free platforms.
To incentivize the prospect to sign up, it’s important to offer them some sort of free bonus, like an ebook, access to a webinar, or whatever attractive freebie you can give them that is related to your business. But you shouldn't have to bust your butt to put this bonus together. You could collect together past blog posts into one PDF, for example.
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