It’s another grind-level tactic but if you’re just starting out with no list then this can work wonders. Product Hunt Every time you launch a new product, chances are it could be a good fit for Product Hunt. To make sure your product gets accepted by the moderators, make sure you reach out to an influential Product Hunter and get them to submit it on your behalf.
When they click on the link, they are taken to a landing page that has strong copy that reveals the biggest benefits of your product or service. Show the prospect how their life will change. You want this landing page, also called a signup page or squeeze page, to be short and to the point. (It is possible, of course, to just send them to your main website. But it could be distracting with all the links and different pages.
A/B Test – One of the benefits of using GetResponse is that you can split test your subject lines i.e. send 25% of your mailing list a version of your newsletter with one subject line and 25% a version with another subject line. You can then compare which subject line is more effective and send the remaining 50% of your list the best performing version.
The effort you put into building your email list is one of the best investments you can make online. Having access to the inboxes of targeted prospects means you can continue to build and nurture relationships over time, and become a trusted source of valuable industry knowledge. Then, when it’s time for your prospects to buy, you’ll be the first one who comes to mind.
Ever since I first time heard that you can get free traffic from a thing called Google, I wanted that. But, I had no idea where to start. And what was even worse, every “great” tip I’d receive from an “experts” was a complete BS that only sounds nice, but could never be used by real businesses. Most of those things are considered black-hat now. That’s how “great” those tips were.
Solo ads and Banner ads. One of the platforms I have been using for 3 years now, called LeadsLeap, combines solo ads and banner ads into a single platform. It is essentially an ads platform that includes a mailing element. They email a digest of ads to all members and progressively rotate ads through the mailing. They also provide tools for placing a LeadsLeap ads widget on websites. They present ads on their own website. Each one of my ads generates 10 or so clicks a day, day in and day out. Actively managed by testing new copy regularly will increase this rate. The platform also includes a 10 level deep downline for referrals from which one can earn commissions and ad credits. I have referred fewer than 20 people yet I have over 500 people in my downline.
These stats spell out huge opportunities for marketers, but some old tactics no longer work. Sending out large email “blasts” to huge subscriber lists is no longer resulting in high open rates. List decay is increasing. A large list doesn’t translate to results. The average open rate for branded emails is a mere 20-40%, and the click-through rate is even less.
It’s important to note that these systems make your job a whole lot easier through automation. The leads can sign up, be added to the list, start getting emails, even make sales… All while you sleep. With these systems, you can send the same email to thousands of people at the same time, automatically. You could potentially set up a schedule of emails going out for weeks or more at a time. You can even manually send emails if you want to run campaigns or send out messages on the fly.
Give it a try. Every optin list provider gives a set of code to paste into your website. You can paste it anywhere you like. I put it on my contact page and on the end of most posts. They call the code a trip wire because you can scatter the code throughout your website to encourage people to sign in. When using visual editing I usually type 3 *** where I want to insert the code. Then I go to text edit find and remove the *** and replace it with the sign in code.
I’ve talked about how you can promote a blog post here and here. Though how hard you work to promote a post can influence how well it does, what’s more important, is the content of the post. That’s because high quality content will be more widely shared. Because of this, if you’re just starting out with the creation of your blog, focus on creating posts that are based on popular topics within your niche.