The most obvious reason to build your email list is to maximize the value of your customers and your company revenue. However, it's also important to remember that your email list is a company asset. In the event that you want to sell your company, a high-quality email list can increase your company's overall valuation. Additionally, a high-performing email list can give your company additional revenue opportunities by giving you the chance to sell advertising space in your email products or send sponsored emails on behalf of partners or advertisers. You're not just building your marketing channel when you build email list. You're also building your company's total value. That's why it's worth your time to build a quality email list over time.
We recently personalized an email campaign based on subscriber’s individual location. We created different images for people in the UK, USA, and Australia and tested them against a generic version (with just one location-agnostic image) to see if personalized images worked better. By making the images in our email campaigns personalized to the subscriber’s location, we were able to increase our email click-through rate by 29%.

To get started, find the top 5 -10 content pages on your website and create a custom Content Upgrade for each post. Once that’s done you can continue on down the list until you have a Content Upgrade for every page on your site that receives a good amount of traffic each month (note: ‘good’ is in context of your website, your traffic and your business – for some businesses it’s 100 visits per month on a content page, for others it’s 1,000).
What I will say is that opt-ins on your website and social media will be your friend. Supply traffic coming from Google, Facebook, and Twitter with offerings that they must sign up for. Use a free ebook, a checklist, a free podcast, or even an email course (which you can set up with your autoresponder service) to get them to subscribe to your list.
As marketers, we all know the importance of building, harvesting and growing our own list of email subscribers. Let's face it, having your own list is one of the best ways to guarantee your business a stable and recurring source of income. Instead of capturing clients all over again, you can create a cycle and monetize those subscribers over and over again.
Get creative. Since every business is different, some of the strategies in this guide might not work for your business if you implement them exactly as described. However, most of what’s described can work for a large majority of businesses with just a few tweaks. In some cases, you might even get greater results than the people who wrote these posts.
great info...... This is all very useful. I am so glad that I found this site. I am getting so happy about all this. My next thing is to make a squeeze page.I do have a question though. When I am making my pg does the free product that I am promoting to get the email of people have to do with the product that I am going to be using the mailing list to promote? Thank you very much.
Unfortunately, there’s a bit too much depth to the topic for me to cram everything in to a single blog post. Therefore, I’m going to begin creating a multi-part blog series on list building. Over the next couple days, I’m going to purely focus on teaching some tricks of the trade to build a list quickly (these have now all been merged into this single post).
When you build a list, there are benefits that come with your subscriber base. You have the opportunity to track your emails (who received them, who opened them, etc). You can separate your list and segment it to those who want to receive certain emails or specific information. But more than anything else, you have a list of people who want to read your emails. Those can refer their friends to your business and help it grow through word of mouth.

Pop-up forms provide visitors with a quick, convenient way to share contact information and subscribe to your list while they’re browsing your site, making them a powerful tool for audience growth. They’re easy to add to your site, and they’re proven to work—our research shows that Mailchimp users have seen their list growth rate increase by an average of 50.8% after adding a pop-up form to their site.


What is the best place to find out a lot of people that are interested in your niche hanging out together? A niche forum of course! Join a niche forum and not only you'll interact with people possibly interested in signing up to your list, but you'll also be able to get to know them better and find out more information about their needs and problems. Great place to get ideas, isn't it?
Quality subscribers (those who opted in to your emails and those who open, click, forward, and reply to your emails) are way more valuable to you than a BIG list of uninterested subscribers. Those uninterested subscribers can do real, long-term damage to your email marketing program. They’re the ones who are more likely to unsubscribe or mark your emails as spam.
As for social media, it has been a powerful marketing tool for me because I intend to connect with as many people as possible. People know people, and if you develop a caring connection with someone you leverage your presence like no other practice. The key is to make things personal, not business. Reverse the famous Godfather quote and you’re good to go.
People like more choices, so consider creating subscription levels that let people sign up to receive content that’s relevant to them. For example, if you sell widgets and tax advice, provide three options on your opt-in form that allow users to sign up to receive info about widgets, info about tax advice or both. Further customize by allowing them to designate how frequently they’d like to hear from you — weekly, monthly or only when something really special is going on. People may be more likely to sign up for your email list if they have some control over the content they’ll receive.
These prospects are looking for products, services and information that can help them maximize the performance of their buildings. Building owners can be a great way to secure many big accounts through one point of contact. Direct your communication efforts toward this group of influential individuals and establish long-term customer relationships.
Unfortunately, there’s a bit too much depth to the topic for me to cram everything in to a single blog post. Therefore, I’m going to begin creating a multi-part blog series on list building. Over the next couple days, I’m going to purely focus on teaching some tricks of the trade to build a list quickly (these have now all been merged into this single post).
×