Hi Crispian. Yes I have heard of GVO. But I personally use GetResponse. I think all email mnagement systems e.g Aweber, GetResponse, GVO, MailChimp etc allow you to do the same thing, to automate your business by sending a series of pre-loaded emails to create a relationship with your list, provide value to them and of cause promote some products to them so you can make some money. So I'd say choose the one that is appealing to you, learn how to use it and stick with it as long as you want to.
All I know is that I have been pulled in every direction by shiny object syndrome chasing a lot of these ideas. Now is the time to step back and see what is in place and focus on things that are working. Or I can just do what Dean Holland suggested and start from list building basics until I can see a way to leverage the things that I have already done and tools I have bought.
Getting your messages to your customers’ inboxes should be your main goal for any email marketing campaign. According to ReturnPath’s 2016 Deliverability Benchmark Report, 21% of email routinely goes undelivered, so you can’t afford for email acquisition practices to negatively affect your deliverability. To help you achieve your goal, there are a few best practices you should follow to keep a clean subscriber list.
It’s extremely affordable (starting at $15/month), while incredibly powerful and easy to use. I also find that GetResponse have some of the best newsletter template designs around. Aweber is another good call, but I find their user interface a bit outdated and clunky (plus, their pricing starts at $19/month – not a big deal, but considering they’re not quite as good as GetResponse IMO this pushes the needle in favour of GetResponse even more).
But marketers aren’t creating these messages manually. They need personalization at scale. Email automation is on the rise, as well, and marketers are setting up time and trigger-based emails to reach subscribers at the right time with relevant information. These automated emails are used to onboard new customers, welcome new subscribers, and lead prospects down a sales funnel.
Create as many subscription widgets as needed and test their performance across your sites. The subscription widget’s intuitive drag-and-drop editor allows customize your forms with a few clicks of the mouse. Edit the layout, text, image, and color scheme order to fit your brand’s visual aesthetic. When you’ve landed on a design you’d like to use, the tool will generate an HTML code to be copy and pasted into your website’s source code.
But, even more importantly, I want to show you how to build a sustainable, profitable online business that brings in consistent monthly income. Over the past 10 years of building online businesses, I've sold millions of dollars of products and services online and learned a thing or two about marketing and building a seriously profitable online business.
Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Require blog visitors to provide an email list in order to leave comments, and set it up so that they have to actively opt out if they don’t want their email address included on your mailing list.
I am a newbie too. For what your getting is free, it is great information. If you sign up for example with a weber they have their people that will assist you on setting up the auto responder. I felt it was very clear and easy to understand. If you do have questions you can also google it and they have great resources to be able to clarify it, or as Kyle said earlier in the introduction. One of the promises he asked of us all, is to ask questions.
I was the same way and not creative in the slightest bit. Remember, your niche can be about anything that interest you. Take your time, ask questions, be positive and keep your faith, it will work out. As any process there are confusing and frustrating techniques involved, but, no worries because everyone at WA is here to help. Never b afraid to ask anything the help here is wonderful. U can make it happen and u will succeed. Giving up never gets u anywhere. Keep it up. We can never succeed at anything without trying. U can do it!
Customers who visit your website but don't make purchases or transactions are important email marketing leads. However, customers who do make a purchase or transaction are even more valuable email marketing leads because they've shown a willingness to purchase from you or entrust you with personal or financial information. Ensuring that you make it easy and inviting for users to opt-in to your email program when they purchase or transact with you will help you build not only a large email list but also an email list of valuable users with proven purchasing history.
How to launch an online course and make $220,750 in 10 days – this article is a complete breakdown of how Bryan Harris made $220,750 launching his email marketing course. It includes the entire process he went through from building the list, to launching the product. As you can see from this post… it’s epic. Plus he uses a Content Upgrade that includes templates he used to launch his course. Very compelling.
Tip: Align the timing of your pop-up form with the average amount of time a visitor spends on your website. Set the form to appear immediately (or with a 5-second delay) if people aren’t inclined to spend much time on your site. If visitors have a tendency to browse, consider a 20-second delay or a scroll-based trigger when someone reaches the middle or bottom of your page.
I’ll never forget the fun we had at those NFL celebrations at Regent Street in London, a couple of years back. My sister and I took part in a couple of games, one of which required yelling some American Football words at the top of our voices, and our mum was certain we were going to nail this. Sure this sounds supportive, but our mum’s focus was on “yelling”. Joke’s on her, we failed miserably (…we only caught “quarterback” out of all the words).
You can’t begin to personalize your campaigns if all you have is an email address, so work to figure out what data you already have. Do you have information on past purchase behavior, length of time on your email list, customer status, or geography? All of these areas can be leveraged for personalization, which will, in turn, improve list quality. Where does this information live? Is it in your CRM, e-commerce platform, or somewhere else? Integrations can help you combine your email list with outside information.
First, we need to pay special attention to their editorial guidelines. More often than not, a site will tell you exactly what they’re looking for, in terms of the content that they want and the style that it needs to follow. If you’re struggling to understand their editorial guidelines, consider taking a look at some of the content that they have published in the past month. This should give you a good sense of what they’re after.
Shoot a quick screencast video… If you’re on a PC, use Camtasia. If you’re on a Mac, use Screenflow. These are tools to record what’s happening on your screen. You can use them to present slideshow presentations or give a tutorial on how to do something on your computer. For example, when I teach WordPress stuff, I turn on ScreenFlow and just record my screen as show people how to set things up. It’s simple.
Providing quality content that will genuinely HELP the reader is a very important aspect of building a relationship with your list. Don't be pushy about the promotion of your products. Sending out quality content within your emails will entice the members of your mailing list to open your mail-outs on a continual basis and actually read your emails. When they read, and like the content, they'll read again, and again. You want to build "TRUST" between you and your members, so don't bombard them with too much of a sales pitch!
Couple your sign-up boxes with a clear description of “what’s in it for them.” Let customers know exactly what to expect when signing up, and sell the benefits for being on your email list. This can be as simple as promoting the general advantages of the channel — such as being able to receive information and offers faster and that it’s eco-friendly.
Solo ads and Banner ads. One of the platforms I have been using for 3 years now, called LeadsLeap, combines solo ads and banner ads into a single platform. It is essentially an ads platform that includes a mailing element. They email a digest of ads to all members and progressively rotate ads through the mailing. They also provide tools for placing a LeadsLeap ads widget on websites. They present ads on their own website. Each one of my ads generates 10 or so clicks a day, day in and day out. Actively managed by testing new copy regularly will increase this rate. The platform also includes a 10 level deep downline for referrals from which one can earn commissions and ad credits. I have referred fewer than 20 people yet I have over 500 people in my downline.