Keep your content short and straightforward. Introductions to longer articles are fine, but emails should be just a few short paragraphs with a main call to action. And if you’re adding images, try to stay between a text to image ratio of 60:40 or 70:30 and remember to use alt tags for all images in case they don’t properly render for your recipient.

Saber Blast – This is the simple and intuitive email marketing software I created after I got tired of using Aweber and Mailchimp. Most people don’t know about it since it’s still new but if you’re on the market for an email marketing solution, this offers a lot of valuable features that the competition doesn’t. For instance, Saber Blast helps you increase the number of email subscribers you capture, provides automated follow-up (easy to manage autoresponder) and recommendations on who is and isn’t a lead from your email list based on their engagement levels. At it’s core, it’s designed to grow your business. It has minimal features when it comes to the design of your newsletter since we believe that’s actually a distraction from taking the revenue-growing action of creating great content to quickly and painlessly send to subscribers.
Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.
Shoot a quick webcam video… Literally, just turn on your webcam and start talking in to the camera about your niche. Give some tips or ideas that will help people and save the recording. Put the video on YouTube and link over to the YouTube page after someone opts-in. It’s that simple. Don’t worry about the fact that people can find it by searching YouTube. They don’t know that before entering their email address. It doesn’t matter.
Before people hand over their email address, you’re going to have to offer them something enticing in exchange. This could be a free eBook, access to a Webinar, or the promise of discounts or deals exclusively for your subscribers. You could even repurpose some of your existing blog content and turn it into a guide or resource list. Whatever you decide to offer, just make sure it’s something people will recognize as holding true value!
How your email looks is just as important as what it says. Some may argue it’s even more important. A well-designed email will ultimately be more appealing to your subscribers, so make sure your email is responsive to accommodate all devices and don’t forget to have a text version in addition to HTML. If you’re looking for somewhere to start, take advantage of 5 free, responsive email templates that we’ve created here.
For the initial launch of our blog, we mainly leveraged our network to get the word out about our new site. Most of the traffic for our initial first post came from posting on our personal Facebook pages as well as some Facebook groups that were focused around marketing and entrepreneurship such as From Wantrapreneur to Entrepreneur (a private group for people who’ve taken the SumoMe Building $1,000 monthly business course). We also tweeted from our personal accounts to get the word out. Finally, Benji emailed an old list of his that had 164 people on it, and got a 13.5% click rate, so that also drove some traffic.
Buffer – This one is the simplest and most practical for the purposes of promoting content since it will automatically try to share the content you pop into its feed to your social profiles at the most relevant time, maximizing exposure. The main downside they scaled back on their free plan so now you’re limited to connecting 2 or 3 social media profiles before they required you to upgrade. Regardless, it’s still very affordable and worth the $20 per month they charge.
As for social media, it has been a powerful marketing tool for me because I intend to connect with as many people as possible. People know people, and if you develop a caring connection with someone you leverage your presence like no other practice. The key is to make things personal, not business. Reverse the famous Godfather quote and you’re good to go.

There is hardly anyone who doesn’t get excited at the prospect of winning something without making an effort and that too, for free. And if subscribing and giving my email is all it takes, I, for one, am going to participate! Think about it. If a landing page asks you for your email address, why would you give it, unless it was going to give you something in exchange?


Your list should be your total collection of contacts, so you should only need one overall list. If you still choose to create multiple lists, be aware that lists are independent of each other. They don’t share data or contact information. For example, if [email protected] is in two of your lists, we count that as two people. It’s almost always best to have a single list, and use our list organization tools to separate and manage contacts.

At the start of my online career i used to think that list building has no benefits but after doing some research on the topic and starting with the link building thing i came to knew it’s importance. It’s really necessary for website and blog owners to build lists or they’ll just let their selves down because list building is the game changer when Search Engines and Social Media doesn’t work for you.

A/B Test – One of the benefits of using GetResponse is that you can split test your subject lines i.e. send 25% of your mailing list a version of your newsletter with one subject line and 25% a version with another subject line. You can then compare which subject line is more effective and send the remaining 50% of your list the best performing version.

For the initial launch of our blog, we mainly leveraged our network to get the word out about our new site. Most of the traffic for our initial first post came from posting on our personal Facebook pages as well as some Facebook groups that were focused around marketing and entrepreneurship such as From Wantrapreneur to Entrepreneur (a private group for people who’ve taken the SumoMe Building $1,000 monthly business course). We also tweeted from our personal accounts to get the word out. Finally, Benji emailed an old list of his that had 164 people on it, and got a 13.5% click rate, so that also drove some traffic.
For subscribers who may have been on your list for a longer period of time, a small incentive or discount will often get them talking. Marketers should capitalize on word-of-mouth marketing by incorporating email sign-up on viral components, such as features that allow site visitors to forward products, services, wish lists, information online, notifications and more to their friends.

Save any new documentation as a PDF for download, and require that individuals enter their names and email addresses in order to access it. The value of the information you are offering is directly proportional to the amount of personal data your customers are willing to provide, so make sure the tradeoff is fair. A highly anticipated white paper or report can garner a high number of new email subscribers who are openly expressing interest in your brand, so don’t leave this opportunity unaddressed.

Subscribers get on your lists through sign up forms, but are you collecting info that can help you improve engagement? Create a new sign up form and ask for information that you can use later. For example, Topshop asks for birthday information, which can allow them to send relevant birthday offers, horoscopes, and age-related messaging. The brand also asks whether the subscriber is a student, which will allow them to send related campaigns.
If you don’t wish to adopt any of the above-mentioned strategies to build your email list, you can also use blogger outreach programs and software that help promote your company, product or service. They post about you on their site in exchange for product, payment or any service, as a result of which you get mentioned in several places online which is likely to create email traffic for you.
Well Carson, fantastic information again and very done on the tutorial if I may say so. I'm still working on my site and in the process of finishing my review on Wealthy Affiliate and then at same time in the process of integrating and auto responder into everything. I have a real bad habit Carson, well more than one really, but the one I'm talking about is "multi tacking". I'm going to have to put a stop to that someday. I book marked this one for sure so I can go back to it later, thanks for this one again.
It’s important to note that you won’t be collecting names or sending out emails by hand, one email at a time. You’d soon be overwhelmed by the volume! You can use systems like Constant Contact, Get Response, AWeber, and Campaign Monitor to manage your email lists and broadcast your emails. Systems like this can also track leads, opt-in rates, sales, open rates, click-through rates and other important stats.

Some may argue that asking for opt-in results in a smaller contact list since customers have to perform this extra step. However, not asking for permission before sending puts you at risk of being marked as spam or worse, being blacklisted by an ISP – and obviously at risk of fines, since May 25th. Just one abuse complaint can lead to having both your Domain name and IP addresses blacklisted.


Note: Searching ‘Contributor guidelines’ is a great way to do this. The submission process tends to vary from site to site, and some won’t have any ‘Contributor Guidelines’ available.  In the knitting niche, there are some sites that accept submissions via a contact form and some that will ask that we get in contact via email. If you can’t find the contact information of a blog, sign up to their email list and then reply to the address that is used.
This is ideal if you’ve got an actual business to run, or maybe you have a day job and this is your side project. It’s simple enough to dedicate a few hours per week to showing up and creating content. Over time your site’s authority will increase in the search engines, you’ll develop word of mouth from your fans, and things will slowly pick up the pace.
Growing your email list can be quite similar to advertising your business as a whole. Websites that have similar content or user demographics to your website can be great places to prospect for potential email list leads. You can do this in a number of ways. Ideally, you can cut a deal with the website on which you want to collect emails to promise them advertising space in any email that you send. This will save you from having to pay to advertise for your email list. You can also pay to advertise for sign-ups to your email list on other websites. You can do this by purchasing an impression-based or click-based advertising campaign, or you can offer to pay per valid email sign-up. Both are acceptable industry standard ways to pay for email advertising. However, if you are going to pay to advertise your email list and recruit email sign-ups on another website, you'll need to ensure that you have a firm understanding of what you can afford to spend per email sign-up is. To do this, you'll have to assign a value to an email name. The best way to do this is to keep it simple. Take a look at your last email send. If you had an email list of one hundred people and your email generated $100 in revenue, then you can spend $1 per email sign-up.
Thank you for your comments RJ :) One thing just always sticks in my head and that is a comment made by highly reputable marketer. He basically had built up a sizeable list in Aweber and then because of a failed payment Aweber locked him out and he was unable to retrieve his leads. I think it is common knowledge that Aweber are not keen on biz ops etc . Can anyone else comment on this too? I know when I was actively promoting EN, EN reported that Aweber are not that keen on MLM etc so Get response was their new solution.
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.

Thank you for your comments RJ :) One thing just always sticks in my head and that is a comment made by highly reputable marketer. He basically had built up a sizeable list in Aweber and then because of a failed payment Aweber locked him out and he was unable to retrieve his leads. I think it is common knowledge that Aweber are not keen on biz ops etc . Can anyone else comment on this too? I know when I was actively promoting EN, EN reported that Aweber are not that keen on MLM etc so Get response was their new solution.
Considered a form of interruption marketing, interstitials are any page or pop-up that forms a roadblock to users’ path to content, either by displaying over the content or interrupting it. Users have no choice but to interact with the display before they can proceed. Forbes was a classic example of the “before” interstitial (also known as a “prestitial”).
You might be a little bit worried that popup email sign-ups are going to hurt the user experience of your site. But, many bloggers have found that it isn’t bad at all. For example, Dan Zarella, found bounce rates only increased by a very small amount, while email sign-ups were 1.56% higher – which, in the long term, can be a lot of new subscribers.
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