Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
This is super actionable and thorough. I find the difficult part is coming up with an actual series for the autoresponder, and moving people towards a sale, vs saying “oh, that was nice.” I find many articles devoted to the lead magnet and landing page, without much attention on the autoresponder series – which can actually trigger a sale. Thank you for sharing your email template.
The most obvious and logical place to find interested email subscribers is on your website itself. If users are visiting your website (regardless of whether they purchase or make a transaction), they have an interest in the information or content that you're providing. Every page of your website should include an email sign-up box that allows users to join your mailing list. We'll discuss the best practices for creating that email sign-up box later in this section. However, every visitor to your website is a potential email subscriber.
The best part of the platform is it has a free version which one can use to run your own ads with credits from reading and rating ads. The free way to start is to use the ads surfing as a way to learn how to write good ad copy (headline less than 25 characters plus a message less than 60 characters) and good landing pages. Just follow what the 5 star ad writers do and build that into your free credit ads – keep doing this over and over until you are ready to go Pro.  I use the paid Pro version at $19.95 a month which gives me 10 Pro ads which I can deploy without needing credits. Any credits I collect are applied to Credit ads that I run as well.

You probably have subscribers on your list that haven’t opened your emails for six months, one year, or even more. Whether their email address has become invalid, or they’re simply not interested in your messaging, consider removing them from your email list. Removing these subscribers will negatively affect your subscriber count, but it will positively impact your list quality, which is more important. If you get rid of these disengaged subscribers, you should see engagement rates rise. You can send a re-engagement campaign asking these subscribers if they’d like to remain on your list or be removed. If you don’t get a response, you can feel confident removing them.
If that’s not enough to convince you to toss interstitials in the bin and never look back, there’s also the fact that users report these interactions as among their most-hated advertising practices (defined as ‘modals’ in this study by the Nielsen Norman Group). On a one to seven scale, modals (interstitials) landed at 5.82 for desktop users and 5.89 for mobile users, beating even autoplaying videos without skip for most-dreaded advertising type.
The subscription widget is a no-brainer when it comes to maximizing your website for lead generation. Visitors are already interested or engaging with your brand, and email is a great next touchpoint for sharing non-promotional, value-adding content. It’s a free resource and a low commitment way for your prospective clients to get to know your brand.
If that’s not enough to convince you to toss interstitials in the bin and never look back, there’s also the fact that users report these interactions as among their most-hated advertising practices (defined as ‘modals’ in this study by the Nielsen Norman Group). On a one to seven scale, modals (interstitials) landed at 5.82 for desktop users and 5.89 for mobile users, beating even autoplaying videos without skip for most-dreaded advertising type.
Once you have a topic for content creation, you then need to think about producing it. What you want to do, is create something that’s better than what’s available. As I mentioned before, this can mean that you make the existing content more actionable.  It can also relate to creating content that has a better design.  It may even be just that you add more images, because content with more images tends to get 94% more views than content without images.  Creating something with a lot of words also helps, because if a post is longer than 1,500 words it tends to rank higher in the search engines.

Considered a form of interruption marketing, interstitials are any page or pop-up that forms a roadblock to users’ path to content, either by displaying over the content or interrupting it. Users have no choice but to interact with the display before they can proceed. Forbes was a classic example of the “before” interstitial (also known as a “prestitial”).
Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.
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