The Offer Finally, if/when you send out those “money” emails (especially for re-marketing purposes, which we will discuss later on), you need to test out offers. An extra 15-days to try the product, or a $10 discount for being on the newsletter? Should you offer an incentive to those who have signed up but haven’t gotten started with your product, or just send a reminder? Find out the answers with split-testing!

Well, once your guest post is accepted on a site, you’ll often have the chance to create something known as an ‘author bio.’  In this section, you can mention that you have some complementary content available. This is often known as a ‘content upgrade.’  If the content you’re giving away is highly related to the blog post, you’re going to increase the odds of conversion rates being high.
Social media is becoming an increasingly prominent form of customer retention and brand awareness. With the right motivation and a properly designed email sign-up box, social media leads can often be solicited to become higher converting email marketing leads. When we discuss the best practices for designing an email capture box, we'll discuss specific practices to use when encouraging users to sign-up for your email marketing program via social media outlets.

You could have an ad or post on Facebook, a pay-per-click ad, a banner ad, a video on YouTube…. Whatever it is, you’ll have a compelling message that, hopefully, convinces the prospect to click your link to get more information. It often helps to include a limited-time offer of some sort, to create urgency. You should include a link on whatever type of ad you use.
The effort you put into building your email list is one of the best investments you can make online. Having access to the inboxes of targeted prospects means you can continue to build and nurture relationships over time, and become a trusted source of valuable industry knowledge. Then, when it’s time for your prospects to buy, you’ll be the first one who comes to mind.
Well, once your guest post is accepted on a site, you’ll often have the chance to create something known as an ‘author bio.’  In this section, you can mention that you have some complementary content available. This is often known as a ‘content upgrade.’  If the content you’re giving away is highly related to the blog post, you’re going to increase the odds of conversion rates being high.
Appropriately ending our discussion of opt-in forms is the exit-intent popup. As the name implies, these pop-ups show up when users display a behavior indicating their intent to leave the page. Triggers for exit-intents can be rapid mouse movement toward the top right of the screen (where the close button typically is), clicking on off-page links, set on a timer, or activated on scrolling.
In this situation, your subscriber receives a confirmation “welcome” email or the start of a welcome series once they opt in. This confirms that your recipient wants your email (and did not unknowingly sign up or change their mind). This form of consent decreases the likelihood of anyone being on an email marketing list long-term who does not want to be, but just as importantly verifies to you, the sender, that their email address actually exists. This also helps prevent frequent “typo” and “recycled” spam trap hits.
Don’t read everything at once. There is a lot of great information in here, but it’s easy to feel overwhelmed after reading through all of the content in one sitting. Instead, take incremental steps. For example, if you want to find out where or how to ask people for their emails on your site, read the content in chapter 2. Implement it, then come back later for the next steps.
Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Require blog visitors to provide an email list in order to leave comments, and set it up so that they have to actively opt out if they don’t want their email address included on your mailing list.

You might be a little bit worried that popup email sign-ups are going to hurt the user experience of your site. But, many bloggers have found that it isn’t bad at all. For example, Dan Zarella, found bounce rates only increased by a very small amount, while email sign-ups were 1.56% higher – which, in the long term, can be a lot of new subscribers.
Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
Visitors are more likely to stay engaged with your business if the pop-up is relevant to their specific needs and interests. This means you’ll be able to organically increase your subscription rate by communicating the right message at the right time to each segment of your audience. For example, if a visitor shows a specific interest, the most relevant pop-up will appear.

For subscribers who may have been on your list for a longer period of time, a small incentive or discount will often get them talking. Marketers should capitalize on word-of-mouth marketing by incorporating email sign-up on viral components, such as features that allow site visitors to forward products, services, wish lists, information online, notifications and more to their friends.
Integrations can help you marry data from your CRM with your email lists. Contrary to popular belief, you don’t need a developer to help you improve your lists. Automation and personalization are now totally accessible for the DIY marketer, and you don’t need to be using an enterprise-level tool to effectively do automation and personalization. Campaign Monitor integrates with CRMs such as Salesforce, Zapier, Sage, and many others. It also integrates with e-commerce platforms such as Magento, WooCommerce, Shopify, Eventbrite, and more.
There are tons of websites and publishers out there that cater to your audience -- and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter.
One of a small business’s best marketing assets is a healthy email list. While proper management and use of your email file will drive revenue immensely, it is often a challenge to create the email list itself. With inbox clutter on the rise and customers becoming more sensitive toward any unwanted communication, marketers should develop their subscriber lists with relevance and care. 
In this situation, your subscriber receives a confirmation “welcome” email or the start of a welcome series once they opt in. This confirms that your recipient wants your email (and did not unknowingly sign up or change their mind). This form of consent decreases the likelihood of anyone being on an email marketing list long-term who does not want to be, but just as importantly verifies to you, the sender, that their email address actually exists. This also helps prevent frequent “typo” and “recycled” spam trap hits.
If you decided that you want to buy 2,512,596 visitors, it would cost you $125,629.80 if you paid 5 cents a visitor. If you bought 41,142 links from a service like Sponsored Reviews at a rate of $20 a link, you would have spent $822,840. And that wouldn’t even give you high quality links. We naturally got our links from sites like Huffington Post and Forbes.”

These prospects are looking for products, services and information that can help them maximize the performance of their buildings. Building owners can be a great way to secure many big accounts through one point of contact. Direct your communication efforts toward this group of influential individuals and establish long-term customer relationships.


Your email list, on the other hand, is yours, free and clear. Using your website and social media to attract visitors and followers, and then encouraging them to sign up for your email list gives you the opportunity to contact your prospects at any point in the future, with any kind of messaging you want; and you’re not bound by search engine rankings or social media algorithms.


Solo ads and Banner ads. One of the platforms I have been using for 3 years now, called LeadsLeap, combines solo ads and banner ads into a single platform. It is essentially an ads platform that includes a mailing element. They email a digest of ads to all members and progressively rotate ads through the mailing. They also provide tools for placing a LeadsLeap ads widget on websites. They present ads on their own website. Each one of my ads generates 10 or so clicks a day, day in and day out. Actively managed by testing new copy regularly will increase this rate. The platform also includes a 10 level deep downline for referrals from which one can earn commissions and ad credits. I have referred fewer than 20 people yet I have over 500 people in my downline.
Traffic for list building is a topic that has really frustrated me at the hands of the so-called Internet Marketing gurus. I have heard so many ideas and implemented a mishmash of them. Maybe I should go back to all my notebooks and try to condense everything that has been said and try to distill my own strategic framework out of it all. These are some of the things that stick in my mind:
Keep your content short and straightforward. Introductions to longer articles are fine, but emails should be just a few short paragraphs with a main call to action. And if you’re adding images, try to stay between a text to image ratio of 60:40 or 70:30 and remember to use alt tags for all images in case they don’t properly render for your recipient.
informative and the e-book looks useful. Although I thought I remember Kyle saying in the "get started" video that there wouldnt be any upselling. I suppose you can't have a successful online business without additional products offered. I just hope, as a recent subscriber, that I get more than just the cursory description of important components for the price of the subscription. Good lesson though.

Building an email list is not an easy task. However, it is an extremely effective marketing strategy. In fact, email marketing is 40 times more effective at converting prospects into customers than social media or any other online medium. The reason why you should do it, then, is to create engaged contacts who will turn into loyal (paying) customers.
To put these numbers into context: a myriad of data compiled on Twitter shows that the average click-through rate rarely tops 1.64 percent. Without paying for promotion, the average Facebook post is even worse. This is compared to email open rates, which hover around ~20% for many industries and can go up to as high as 40, 50, and 60 percent (and beyond!).
This is especially effective of course if the content you’re sharing is relevant to your own business, and if you’re sharing it to or with a group of your target audience. If you share highly relevant content on Facebook and your target audience clicks on it from your Snip.ly link, chances are they’ll also be interested in your content and opt-in offers. Use Snip.ly to add calls to action to all of the relevant content you share.
4) Try reusing the PLR content in a different media. For example, if you purchased a PLR ebook, open up audacity and read the book. Export it and you now have an audio version of the report. Likewise, you can create a video slideshow with the content and record your screen as you present the content. Reworking the content in a new media makes your version completely unique over every other version available.
A gauntlet could be three emails, five, 10… Whatever works or your niche and business. Figure out what’s best for you through testing. Once they’ve gone through the gauntlet, your leads are added to your regular email list. You should have a consistent schedule, sending around the same time, usually daily (though you may opt for a less frequent schedule).

Instead, I’m talking about timed pop-up ads, or onsite retargeting. After a user spends a certain amount of time on your page, she can receive a pop-up relevant to the content on that page, or to her behavior. Examples include exit pop-ups, which appear when a user tries to leave the page, or scroll pop-ups, which appear after the user scrolls a certain percentage down the page.
The effort you put into building your email list is one of the best investments you can make online. Having access to the inboxes of targeted prospects means you can continue to build and nurture relationships over time, and become a trusted source of valuable industry knowledge. Then, when it’s time for your prospects to buy, you’ll be the first one who comes to mind.

When a single step, like entering an email address into a collection field or selecting a checkbox, is taken to subscribe to an email marketing list. This practice is considered dangerous for a sender because nothing is preventing typos or forged email addresses from being added to your subscriber lists. With a single opt-in, there could be risks to your email delivery and reputation due to both a high number of bounced addresses and from blacklistings due to high spam traps.


Note: Searching ‘Contributor guidelines’ is a great way to do this. The submission process tends to vary from site to site, and some won’t have any ‘Contributor Guidelines’ available.  In the knitting niche, there are some sites that accept submissions via a contact form and some that will ask that we get in contact via email. If you can’t find the contact information of a blog, sign up to their email list and then reply to the address that is used.

Great post that you have here but when it comes to forums you really have to set a HIGH amount of energy and time to get noticed and to receive an abundant amount of clicks to your specific email campaigns. Some times the best way to increase your list is to let others review your product you’re trying to offer and link back to that specific squeeze page your having them download from.


What I will say is that opt-ins on your website and social media will be your friend. Supply traffic coming from Google, Facebook, and Twitter with offerings that they must sign up for. Use a free ebook, a checklist, a free podcast, or even an email course (which you can set up with your autoresponder service) to get them to subscribe to your list.
How your email looks is just as important as what it says. Some may argue it’s even more important. A well-designed email will ultimately be more appealing to your subscribers, so make sure your email is responsive to accommodate all devices and don’t forget to have a text version in addition to HTML. If you’re looking for somewhere to start, take advantage of 5 free, responsive email templates that we’ve created here.
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