To incentivize the prospect to sign up, it’s important to offer them some sort of free bonus, like an ebook, access to a webinar, or whatever attractive freebie you can give them that is related to your business. But you shouldn't have to bust your butt to put this bonus together. You could collect together past blog posts into one PDF, for example.
Visitors are more likely to stay engaged with your business if the pop-up is relevant to their specific needs and interests. This means you’ll be able to organically increase your subscription rate by communicating the right message at the right time to each segment of your audience. For example, if a visitor shows a specific interest, the most relevant pop-up will appear.
Growing your email list can be quite similar to advertising your business as a whole. Websites that have similar content or user demographics to your website can be great places to prospect for potential email list leads. You can do this in a number of ways. Ideally, you can cut a deal with the website on which you want to collect emails to promise them advertising space in any email that you send. This will save you from having to pay to advertise for your email list. You can also pay to advertise for sign-ups to your email list on other websites. You can do this by purchasing an impression-based or click-based advertising campaign, or you can offer to pay per valid email sign-up. Both are acceptable industry standard ways to pay for email advertising. However, if you are going to pay to advertise your email list and recruit email sign-ups on another website, you'll need to ensure that you have a firm understanding of what you can afford to spend per email sign-up is. To do this, you'll have to assign a value to an email name. The best way to do this is to keep it simple. Take a look at your last email send. If you had an email list of one hundred people and your email generated $100 in revenue, then you can spend $1 per email sign-up.
What a great tutorial! This has been so informative, and for a newbie like me, this is a great eye opener. I knew I wanted to include emailings in my web page but was trying to figure out how I would group message everyone and how many different times I would have to make groups to include everyone -- I told I was a newbie. :) I'm so glad I came across your web page!
PLR stand for Private Label Rights. This is essentially content that you have permission to rework, rebrand, and change the name of the author. You are then allowed to resell it. Be careful though, some PLR has strict rules about not giving away the report for free. So make sure you have permission to give it as a freebie before using it to get email addresses.
If you choose a product everybody wants - like an iPad or an Amazon gift card - then you’re risking driving unqualified leads to your list. You don’t want to end up having to pay to have a bunch of unengaged people on your email list who aren’t interested in your topic and who will just unsubscribe the second you send them the next email and they haven’t won the giveaway.
When I was first starting out online, the slow and steady way is how I built my list. It’s the default way to build up an audience, and it’s not bad but it does take time. This is a perfect strategy to help you build your traffic and list over time, because it’s consistent: you create content, blog, guest post, apply SEO techniques, get word of mouth, and repeat on a regular basis.
Shoot a quick screencast video… If you’re on a PC, use Camtasia. If you’re on a Mac, use Screenflow. These are tools to record what’s happening on your screen. You can use them to present slideshow presentations or give a tutorial on how to do something on your computer. For example, when I teach WordPress stuff, I turn on ScreenFlow and just record my screen as show people how to set things up. It’s simple.
Solo ads is essentially a method of paying someone to mail to their list for you. I don’t do this very often anymore but it is a very very effective way to jumpstart a list. If you followed along to a previous 30 day challenge I did on my old blog, Business & Blogs, you would have seen me go in to great depth about how I gained almost 1,000 new subscribers through solo ads alone.