Considered a form of interruption marketing, interstitials are any page or pop-up that forms a roadblock to users’ path to content, either by displaying over the content or interrupting it. Users have no choice but to interact with the display before they can proceed. Forbes was a classic example of the “before” interstitial (also known as a “prestitial”).
You probably have subscribers on your list that haven’t opened your emails for six months, one year, or even more. Whether their email address has become invalid, or they’re simply not interested in your messaging, consider removing them from your email list. Removing these subscribers will negatively affect your subscriber count, but it will positively impact your list quality, which is more important. If you get rid of these disengaged subscribers, you should see engagement rates rise. You can send a re-engagement campaign asking these subscribers if they’d like to remain on your list or be removed. If you don’t get a response, you can feel confident removing them.
“Developing the right relationships with the right people is the long game. This is how legacies are made and preserved. The new album that is suddenly everywhere and being talked about by everyone? This doesn’t just happen—it’s the result of assiduously courting the right influencers, and maybe having brought on a producer who already had those relationships.”