If you take the time to build your email list the right way, you’ll encounter fewer obstacles with your deliverability and you’ll cultivate a strong group of brand advocates who will champion your email program. So when your boss tells you to send an “email blast” to as many people as possible, remind them that the numbers you want to concentrate on are your email engagement numbers, not your list size.
Many marketers have “send fear” when it comes to emai marketing. They know that screwing up recipient’s names or preferences can lead to turned off subscribers and list decay. And it’s true– if you don’t do personalization correctly, you can wind up sending irrelevant messages to subscribers. However, this fear is getting in the way of marketers’ success, and the best way to move forward is to experiment with personalization. Start small, testing a few changes, and grow your strategy as you get more comfortable.

What is the best place to find out a lot of people that are interested in your niche hanging out together? A niche forum of course! Join a niche forum and not only you'll interact with people possibly interested in signing up to your list, but you'll also be able to get to know them better and find out more information about their needs and problems. Great place to get ideas, isn't it?
Customer reviews are the "social proof" that encourages people to join in on something. It's one thing for you to tell people to sign up for a campaign, but it's another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information. 
Shoot a quick screencast video… If you’re on a PC, use Camtasia. If you’re on a Mac, use Screenflow. These are tools to record what’s happening on your screen. You can use them to present slideshow presentations or give a tutorial on how to do something on your computer. For example, when I teach WordPress stuff, I turn on ScreenFlow and just record my screen as show people how to set things up. It’s simple.

There are tons of websites and publishers out there that cater to your audience -- and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter.
Solo ads and Banner ads. One of the platforms I have been using for 3 years now, called LeadsLeap, combines solo ads and banner ads into a single platform. It is essentially an ads platform that includes a mailing element. They email a digest of ads to all members and progressively rotate ads through the mailing. They also provide tools for placing a LeadsLeap ads widget on websites. They present ads on their own website. Each one of my ads generates 10 or so clicks a day, day in and day out. Actively managed by testing new copy regularly will increase this rate. The platform also includes a 10 level deep downline for referrals from which one can earn commissions and ad credits. I have referred fewer than 20 people yet I have over 500 people in my downline.
Start by asking “What do we want to send? What automation do we want to do? What personalization do we want to do?” Then work backward based on those goals. In order to increase the quality of your list, you must assess where you’re at, and make some goals about where you’d like to be. Once you’ve figured out the current state of your list, you can then build a strategy from the ground up.
Aweber seems quite expensive comparatively speaking, especially to those who are just starting out as beginners. From what i have read and the general impression that I get from the many members in the community, is that not everyone is so fortunate and able to afford an Autoresponder such as Aweber. There are the lesser expensive ones and then there are the free ones. I have an interest in one paricular free Autoresponder named Listwire. From the reviews that I have read, Listwire comes up trumps and its pretty reiable.. Can I suggest that for us beginners, rather to start with something like Listwire and once you get the hang of things, to then invest in a paid Autoresponder? Will appreciate feedbacks. Thanks.
The easiest place to start is with the people you already have on your list. Even though they may not be interested in purchasing your services and products, they were interested enough in your business to sign up and show some type of support. You can use your list of current subscribers to generate more subscribers who are more interested in actually purchasing your products or services.
I was the same way and not creative in the slightest bit. Remember, your niche can be about anything that interest you. Take your time, ask questions, be positive and keep your faith, it will work out. As any process there are confusing and frustrating techniques involved, but, no worries because everyone at WA is here to help. Never b afraid to ask anything the help here is wonderful. U can make it happen and u will succeed. Giving up never gets u anywhere. Keep it up. We can never succeed at anything without trying. U can do it!
Aweber seems quite expensive comparatively speaking, especially to those who are just starting out as beginners. From what i have read and the general impression that I get from the many members in the community, is that not everyone is so fortunate and able to afford an Autoresponder such as Aweber. There are the lesser expensive ones and then there are the free ones. I have an interest in one paricular free Autoresponder named Listwire. From the reviews that I have read, Listwire comes up trumps and its pretty reiable.. Can I suggest that for us beginners, rather to start with something like Listwire and once you get the hang of things, to then invest in a paid Autoresponder? Will appreciate feedbacks. Thanks.
In this scenario, a subscription check box is pre-selected for users to receive promotional emails where they would be including their email address (during a purchase process, for example). By leaving the checked box intact, users consent to receive email from you. This option is not flawless, as some users may not realize they’ve given their permission to receive marketing email and could be much more likely to report your email as spam, resulting in damage to your sending reputation and your company.
I’ve talked about how you can promote a blog post here and here. Though how hard you work to promote a post can influence how well it does, what’s more important, is the content of the post.  That’s because high quality content will be more widely shared. Because of this, if you’re just starting out with the creation of your blog, focus on creating posts that are based on popular topics within your niche.

Hi Crispian, I use GVO myself, yet would now only recommend Aweber or Get Response. GVO has a very 'messy' dashboard which is not crisp and clean. GVO also sells lots of other products such as hosting and webinar software and this can be very overwhelming if you are new to the industry. I have used Aweber a little and found it really easy to get started. It is one of the more expensive auto responders. I have only just opted for Get Response as it was recommended to me. I have been told that Get Response is a GREAT autoresponder , yet a little harder to get the hang of than aweber, yet worth the work of getting to grips with it. I have been told to stay away from ontraport as it is extremely complicated. GVO is not a scam in any way. It is a legitimate autoresponder, yet Aweber and Get Response are the more professional choice and are less likely to end up in peoples spam folders too. - ALSO WORTH NOTING , that anyone going into internet marketing niche can create an affiliate account with an autoresponder and when they recommend using one of preference, can gain a commission. I am not completely new to internet marketing , yet my action taking is new! Now , when I use a product for the first time, I try to get in the mindset that if I need it, then someone else will need it, and that if I can create a useful tutorial on things that 'foxed' me, then I can feel better about recommending the product as I can recommend and offer a helpful tutorial as a bonus - this is my mantra for 2015 - so if it helps, if anyone wants to go into the 'make money niche' , when you buy and use a product - take notes of what you found a stumbling block and then write helpful blogs or make helpful videos - it all comes full circle - google search - website - purchase. I hope that helps.... please let me know if any of this info is wrong :)
Also important for the growth of your business is that you’re always adding new customers. That’s what’s going to grow your revenues and make your business profitable. You can never stop generating new leads, because old leads will fall off the list or start ignoring your emails… and many will never buy. So it’s key to not let your list stagnate: Keep it fresh with an infusion of new names, all of whom are potential buyers.
When I think about the brands I like best, like J. Crew, Spotify, and SoulCycle, I know I’m not a loyal brand advocate because of their products alone. I can get cheaper clothes, music, and groceries from plenty of other places. Ultimately, I’m a brand advocate because I believe in what they promote and I feel invested in their stories, like SoulCycle’s: “We aspire to inspire. We inhale intention and exhale expectation.” I relate to their brand messaging.
Customer reviews are the "social proof" that encourages people to join in on something. It's one thing for you to tell people to sign up for a campaign, but it's another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information. 

For effective and actionable results, you should do A/B tests, which test two (or more) different approaches. For example, you could send half of your list one subject line, and an alternate subject line to the other half. You could also A/B test the two approaches with a small subset of your list, then send the winning headline to the rest of the list.
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