I would agree with that statement and here’s why you should too. According to research from the Direct Marketing Association (DMA) email returns $40 for every $1 spend on average. In addition, the same study found that email marketing has a buy rate 1000% higher than social media (such as Facebook and Twitter), and double that of organic search engine marketing (SEO).

You might be doing all the right things to generate leads -- landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn't driving the engagement you need. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you're posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
Considered a form of interruption marketing, interstitials are any page or pop-up that forms a roadblock to users’ path to content, either by displaying over the content or interrupting it. Users have no choice but to interact with the display before they can proceed. Forbes was a classic example of the “before” interstitial (also known as a “prestitial”).
Providing quality content that will genuinely HELP the reader is a very important aspect of building a relationship with your list. Don't be pushy about the promotion of your products. Sending out quality content within your emails will entice the members of your mailing list to open your mail-outs on a continual basis and actually read your emails. When they read, and like the content, they'll read again, and again. You want to build "TRUST" between you and your members, so don't bombard them with too much of a sales pitch!

Social media. If niche forums was a great way to find people in your niche and connect with them, then social media is a great way to DRAW people into your content. Yes, once you get started, for example with your Facebook page, you can start posting content that you know your possible subscribers are going to dig! Then they'll share your stuff and your list will grow exponentially.
This practice gives users the option (or forces them) to agree to receive email from third parties. Co-registration is very risky and should be used with caution because it can be confusing to recipients if they did not remember leaving boxes checked and accidentally signed up for emails they did not expect. This can easily lead to spam reports and corresponding email deliverability issues.
Similar to the process of advertising to build your email list on other websites, using search marketing to build email list can be equally effective. Build email landing pages specific to your email list and then optimize for organic search engine placement or paid, click-based search engine advertising. Again, however, if you do this, be sure that you have a handle on how much you can afford to pay per email sign-up as well as a way to track where email sign-ups came from. If you're not well versed in the marketing areas of search engine optimization or search engine marketing, you may want to consider hiring a professional to help you since both of those areas can be complicated to learn. However, many successful email lists have been built using search engines as the primary method for recruiting subscribers.

 It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”
Get creative. Since every business is different, some of the strategies in this guide might not work for your business if you implement them exactly as described. However, most of what’s described can work for a large majority of businesses with just a few tweaks. In some cases, you might even get greater results than the people who wrote these posts.
It’s a best practice to ask the referrer not only for a friend’s email address, but also for a full name so that the message is personalized. Most important, remember to add the referee’s full name to the email as well. By referencing whom the email content was recommended by, you gain instant credibility and will attain much higher conversion rates.
But marketers aren’t creating these messages manually. They need personalization at scale. Email automation is on the rise, as well, and marketers are setting up time and trigger-based emails to reach subscribers at the right time with relevant information. These automated emails are used to onboard new customers, welcome new subscribers, and lead prospects down a sales funnel.
It’s important to note that you won’t be collecting names or sending out emails by hand, one email at a time. You’d soon be overwhelmed by the volume! You can use systems like Constant Contact, Get Response, AWeber, and Campaign Monitor to manage your email lists and broadcast your emails. Systems like this can also track leads, opt-in rates, sales, open rates, click-through rates and other important stats.
This exit-intent technology works by monitoring the movement of the mouse. When the system detects that a visitor is about to leave your site (by the movement of their mouse towards exiting the page or clicking bookmark links) a secondary message pops up to appeal to your visitors and engage with them further. Let’s see specifically how you can use this to maximise the number of visitors signing up for your newsletter.
That’s why it is important to have a Privacy Policy and Terms of Use readily available on your site, and even a disclaimer before they sign up for anything. Not only is this good business practice, it’s also required by Google, Amazon, Facebook, Twitter … pretty much every major company whose services you will be using to promote your business. Oh, and it is required by most governments.
Your best bet will be to give away something that’s valuable to your target market; for instance, a high-value digital asset on a niche topic. You can give away products (we’ve all seen contests where the prize is a free iPad or gift certificates), however this strategy often leads to entrants who are more interested in the money than in what you have to offer.

Most of the how-to articles you read about list building strategies are actually talking about specific list building tactics. You know, like how to use SEO to drive traffic, how to use a specific type of squeeze page, or how to guest post. These are all specific actions you can take to get more traffic and subscribers, but they don’t constitute an overarching strategy.
Please be advised that income and results shown are extraordinary and are not intended to serve as guarantees. In fact, as stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. We don’t know you and, besides, your results in life are up to you. Agreed? We just want to help you by giving great content, direction and strategies that worked well for us and our students and that we believe can move you forward. All of our terms, privacy policies and disclaimers for this program and website can be accessed via the link below. We feel transparency is important and we hold ourselves (and you) to a high standard of integrity. Thanks for stopping by. We hope this training and content brings you a lot of value.
But marketers aren’t creating these messages manually. They need personalization at scale. Email automation is on the rise, as well, and marketers are setting up time and trigger-based emails to reach subscribers at the right time with relevant information. These automated emails are used to onboard new customers, welcome new subscribers, and lead prospects down a sales funnel.
But, even more importantly, I want to show you how to build a sustainable, profitable online business that brings in consistent monthly income. Over the past 10 years of building online businesses, I've sold millions of dollars of products and services online and learned a thing or two about marketing and building a seriously profitable online business.

This is considered the best form of consent a user can provide a sender, since it requires a secondary action from the email address owner to confirm subscription to an email list. This typically comes in the form of a confirmation link call to action, a URL to post in a browser, etc. For senders, this is the ideal method of collecting addresses because you demonstrate a genuine desire to make sure your subscriber absolutely wants your content, and it sets an effective foundation for your sender/recipient relationship moving forward.
I always pause and laugh when I see a CTA with a small, “No thanks, I don’t want to lose weight,” button underneath a prominent “Yes, sign me up!” link. It reminds me there’s a person behind the button, and, while it’s meant to be a joke, it also incentivizes me to hesitate before clicking “no, thanks”. It’s easy to click “no” when the CTA is “sign up for more emails!”, but it’s a little harder to say no to losing weight or getting richer.
That’s why it is important to have a Privacy Policy and Terms of Use readily available on your site, and even a disclaimer before they sign up for anything. Not only is this good business practice, it’s also required by Google, Amazon, Facebook, Twitter … pretty much every major company whose services you will be using to promote your business. Oh, and it is required by most governments.
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