For effective and actionable results, you should do A/B tests, which test two (or more) different approaches. For example, you could send half of your list one subject line, and an alternate subject line to the other half. You could also A/B test the two approaches with a small subset of your list, then send the winning headline to the rest of the list.
Couple your sign-up boxes with a clear description of “what’s in it for them.” Let customers know exactly what to expect when signing up, and sell the benefits for being on your email list. This can be as simple as promoting the general advantages of the channel — such as being able to receive information and offers faster and that it’s eco-friendly.
Traffic for list building is a topic that has really frustrated me at the hands of the so-called Internet Marketing gurus. I have heard so many ideas and implemented a mishmash of them. Maybe I should go back to all my notebooks and try to condense everything that has been said and try to distill my own strategic framework out of it all. These are some of the things that stick in my mind:
You can’t begin to personalize your campaigns if all you have is an email address, so work to figure out what data you already have. Do you have information on past purchase behavior, length of time on your email list, customer status, or geography? All of these areas can be leveraged for personalization, which will, in turn, improve list quality. Where does this information live? Is it in your CRM, e-commerce platform, or somewhere else? Integrations can help you combine your email list with outside information.
I am happy to also ask for a plug for my family’s apparel website in the opener of said post if you think this post suggestion is a good idea. Shameless I know…..LOL! But hey maybe it will get your fans to keep submitting ideas. There might be something here to channel your fan base to get us to help your business. Think it over…..You really have reached Malcolm Gladwell Tribe status. And have done a great job with that. At this point whatever you asked the tribe to do they would deliver for you.
Figuring out when your visitor is ready to convert depends on your website viewers’ behavior, so you’ll want to conduct A/B testing to determine where you need to place your CTA. Does it work best towards the bottom of a blog page, when it slides out to the right, or does it get higher conversions at the beginning of the page, sliding out from the left?
iii) List of questions in one email without the answers. Then, you can set up an Email Automation for those who click through your newsletter, to receive another email afterwards, with the answers to the challenges. (Because, on Moosend’s platform, email automation sequences only “cost” you one credit per subscriber, regardless of the emails in the sequence.)
Your best bet will be to give away something that’s valuable to your target market; for instance, a high-value digital asset on a niche topic. You can give away products (we’ve all seen contests where the prize is a free iPad or gift certificates), however this strategy often leads to entrants who are more interested in the money than in what you have to offer.
You might be doing all the right things to generate leads -- landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn't driving the engagement you need. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you're posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
The live video option on Facebook, for example, can be increasingly used to your advantage, where you can connect with so many people at the same time. While you are at it, you can create a live contest too, through your live video, and get your audience on your email list by asking them to participate by leaving their email in the comment section.
To get people to sign-up in the first place, you need to grab their attention and make it worth their while to sign up. Many website offer "FREE" information or products to people who sign-up with their mailing lists. This technique will work if you offer the website visitors something that is of "value" to them. Value has to go hand-in-hand with promotional materials within your emails. No one wants to be bombarded with sales pitches every time they open an email from you, so don't bother even sending out such emails. The best way to promote your product is to provide information that relates to your product, then add a few sentences that make reference to your product and how it can help with the reader achieve something.
Solo ads and Banner ads. One of the platforms I have been using for 3 years now, called LeadsLeap, combines solo ads and banner ads into a single platform. It is essentially an ads platform that includes a mailing element. They email a digest of ads to all members and progressively rotate ads through the mailing. They also provide tools for placing a LeadsLeap ads widget on websites. They present ads on their own website. Each one of my ads generates 10 or so clicks a day, day in and day out. Actively managed by testing new copy regularly will increase this rate. The platform also includes a 10 level deep downline for referrals from which one can earn commissions and ad credits. I have referred fewer than 20 people yet I have over 500 people in my downline.
Solo ads is essentially a method of paying someone to mail to their list for you. I don’t do this very often anymore but it is a very very effective way to jumpstart a list. If you followed along to a previous 30 day challenge I did on my old blog, Business & Blogs, you would have seen me go in to great depth about how I gained almost 1,000 new subscribers through solo ads alone.