Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in-person. Once you're back at the office, import these signups into your contact database. Be sure to send these contacts a welcome email that confirms their opt-in to your list. (See #8 in this blog post for tips on sending welcome emails.)
To get started, find the top 5 -10 content pages on your website and create a custom Content Upgrade for each post. Once that’s done you can continue on down the list until you have a Content Upgrade for every page on your site that receives a good amount of traffic each month (note: ‘good’ is in context of your website, your traffic and your business – for some businesses it’s 100 visits per month on a content page, for others it’s 1,000).
Your best bet will be to give away something that’s valuable to your target market; for instance, a high-value digital asset on a niche topic. You can give away products (we’ve all seen contests where the prize is a free iPad or gift certificates), however this strategy often leads to entrants who are more interested in the money than in what you have to offer.
The effort you put into building your email list is one of the best investments you can make online. Having access to the inboxes of targeted prospects means you can continue to build and nurture relationships over time, and become a trusted source of valuable industry knowledge. Then, when it’s time for your prospects to buy, you’ll be the first one who comes to mind.
If you choose a product everybody wants - like an iPad or an Amazon gift card - then you’re risking driving unqualified leads to your list. You don’t want to end up having to pay to have a bunch of unengaged people on your email list who aren’t interested in your topic and who will just unsubscribe the second you send them the next email and they haven’t won the giveaway.
I am a newbie too. For what your getting is free, it is great information. If you sign up for example with a weber they have their people that will assist you on setting up the auto responder. I felt it was very clear and easy to understand. If you do have questions you can also google it and they have great resources to be able to clarify it, or as Kyle said earlier in the introduction. One of the promises he asked of us all, is to ask questions.
You might be a little bit worried that popup email sign-ups are going to hurt the user experience of your site. But, many bloggers have found that it isn’t bad at all. For example, Dan Zarella, found bounce rates only increased by a very small amount, while email sign-ups were 1.56% higher – which, in the long term, can be a lot of new subscribers.
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Marketing Automation Metrics Personalization Segmentation Social Media Strategy Subject Line Testing Transactional Email
Until recently the gurus stayed away from pushing paid traffic, maybe because they were wary of the horror stories. It is very clear that the easy days of cheap paid traffic are long gone. Cost per click is rising especially in popular niches. Paid traffic is also easy to get wrong. Quick Start Challenge view though is that paid traffic properly done delivers more consistent results especially when conditions change. The ad platforms always have a vested interest in keeping their ad revenues flowing. The same cannot be said on keeping your content presented on free platforms.
I would agree with that statement and here’s why you should too. According to research from the Direct Marketing Association (DMA) email returns $40 for every $1 spend on average. In addition, the same study found that email marketing has a buy rate 1000% higher than social media (such as Facebook and Twitter), and double that of organic search engine marketing (SEO).
Your email list, on the other hand, is yours, free and clear. Using your website and social media to attract visitors and followers, and then encouraging them to sign up for your email list gives you the opportunity to contact your prospects at any point in the future, with any kind of messaging you want; and you’re not bound by search engine rankings or social media algorithms.
Calls to Action Should you tell people to click right away or save the CTA for further along in the email? Should the button/link say “Click Here” or “Find Out More”? When it comes down to getting people to take action (the most important part of marketing), you simply must test a variety of elements to improve conversions, as this is one of the worst elements to leave to guesswork!
Subscribers get on your lists through sign up forms, but are you collecting info that can help you improve engagement? Create a new sign up form and ask for information that you can use later. For example, Topshop asks for birthday information, which can allow them to send relevant birthday offers, horoscopes, and age-related messaging. The brand also asks whether the subscriber is a student, which will allow them to send related campaigns.
If you choose a product everybody wants - like an iPad or an Amazon gift card - then you’re risking driving unqualified leads to your list. You don’t want to end up having to pay to have a bunch of unengaged people on your email list who aren’t interested in your topic and who will just unsubscribe the second you send them the next email and they haven’t won the giveaway.
Customers who visit your website but don't make purchases or transactions are important email marketing leads. However, customers who do make a purchase or transaction are even more valuable email marketing leads because they've shown a willingness to purchase from you or entrust you with personal or financial information. Ensuring that you make it easy and inviting for users to opt-in to your email program when they purchase or transact with you will help you build not only a large email list but also an email list of valuable users with proven purchasing history.

PLR stand for Private Label Rights. This is essentially content that you have permission to rework, rebrand, and change the name of the author. You are then allowed to resell it. Be careful though, some PLR has strict rules about not giving away the report for free. So make sure you have permission to give it as a freebie before using it to get email addresses.
Once you have high-quality lists and are able to personalize campaigns, you should begin to think about email automation. Automation allows you to set up particular emails based on timing and triggers that send automatically based on subscriber behavior. For example, you might set up an automated welcome email after a subscriber signs up for your list.
Before people hand over their email address, you’re going to have to offer them something enticing in exchange. This could be a free eBook, access to a Webinar, or the promise of discounts or deals exclusively for your subscribers. You could even repurpose some of your existing blog content and turn it into a guide or resource list. Whatever you decide to offer, just make sure it’s something people will recognize as holding true value!
This exit-intent technology works by monitoring the movement of the mouse. When the system detects that a visitor is about to leave your site (by the movement of their mouse towards exiting the page or clicking bookmark links) a secondary message pops up to appeal to your visitors and engage with them further. Let’s see specifically how you can use this to maximise the number of visitors signing up for your newsletter.
Don’t read everything at once. There is a lot of great information in here, but it’s easy to feel overwhelmed after reading through all of the content in one sitting. Instead, take incremental steps. For example, if you want to find out where or how to ask people for their emails on your site, read the content in chapter 2. Implement it, then come back later for the next steps.
But, even more importantly, I want to show you how to build a sustainable, profitable online business that brings in consistent monthly income. Over the past 10 years of building online businesses, I've sold millions of dollars of products and services online and learned a thing or two about marketing and building a seriously profitable online business.

It used to be that marketers were set on building the largest email list possible, and many companies continue to boast about their “thousands” of subscribers. In order to stay competitive, marketers have tried tons of tactics to grow their lists, from pop-ups, to coaxing emails from lead gen assets, to running contests on social media that require an email address to sign up.
Unfortunately, there’s a bit too much depth to the topic for me to cram everything in to a single blog post. Therefore, I’m going to begin creating a multi-part blog series on list building. Over the next couple days, I’m going to purely focus on teaching some tricks of the trade to build a list quickly (these have now all been merged into this single post).
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