You could have an ad or post on Facebook, a pay-per-click ad, a banner ad, a video on YouTube…. Whatever it is, you’ll have a compelling message that, hopefully, convinces the prospect to click your link to get more information. It often helps to include a limited-time offer of some sort, to create urgency. You should include a link on whatever type of ad you use.

The big splash works wonders because you capture the attention of the market. It’s the be everywhere at once advantage. But to understand how to pull off a launch, you need to know exactly how much time goes into it. The reason a big splash is different from a short burst is because there are usually months of time dedicated to the launch leading up to it. And by months, I mean upwards of 4 months for really big launches.
To get people to sign-up in the first place, you need to grab their attention and make it worth their while to sign up. Many website offer "FREE" information or products to people who sign-up with their mailing lists. This technique will work if you offer the website visitors something that is of "value" to them. Value has to go hand-in-hand with promotional materials within your emails. No one wants to be bombarded with sales pitches every time they open an email from you, so don't bother even sending out such emails. The best way to promote your product is to provide information that relates to your product, then add a few sentences that make reference to your product and how it can help with the reader achieve something.

In this scenario, a subscription check box is pre-selected for users to receive promotional emails where they would be including their email address (during a purchase process, for example). By leaving the checked box intact, users consent to receive email from you. This option is not flawless, as some users may not realize they’ve given their permission to receive marketing email and could be much more likely to report your email as spam, resulting in damage to your sending reputation and your company.
I was the same way and not creative in the slightest bit. Remember, your niche can be about anything that interest you. Take your time, ask questions, be positive and keep your faith, it will work out. As any process there are confusing and frustrating techniques involved, but, no worries because everyone at WA is here to help. Never b afraid to ask anything the help here is wonderful. U can make it happen and u will succeed. Giving up never gets u anywhere. Keep it up. We can never succeed at anything without trying. U can do it!
Many marketers have “send fear” when it comes to emai marketing. They know that screwing up recipient’s names or preferences can lead to turned off subscribers and list decay. And it’s true– if you don’t do personalization correctly, you can wind up sending irrelevant messages to subscribers. However, this fear is getting in the way of marketers’ success, and the best way to move forward is to experiment with personalization. Start small, testing a few changes, and grow your strategy as you get more comfortable.

Great article. Thank you. I’ve just started a blog and eZine. Swapping services with another company is one of the first things on my list. They are plugging my work in their newsletter, and linking on the basis that we co-refer through our emailings. We are in the same general market but our niches complement rather than compete. The reason they agreed was because they like having extra content for their list.
Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.
For effective and actionable results, you should do A/B tests, which test two (or more) different approaches. For example, you could send half of your list one subject line, and an alternate subject line to the other half. You could also A/B test the two approaches with a small subset of your list, then send the winning headline to the rest of the list.
×