Many marketers have “send fear” when it comes to emai marketing. They know that screwing up recipient’s names or preferences can lead to turned off subscribers and list decay. And it’s true– if you don’t do personalization correctly, you can wind up sending irrelevant messages to subscribers. However, this fear is getting in the way of marketers’ success, and the best way to move forward is to experiment with personalization. Start small, testing a few changes, and grow your strategy as you get more comfortable.
Someone who has done a great job of becoming known in many verticals is Chris Guillebeau, he sits at the intersection of many markets like travel, entrepreneurship, artists, and so on. I personally stumbled upon this idea with my different blogs and businesses in the raw food market, when I realized there was a lot of overlap and people would follow me from one topic to the next.
Customer reviews are the "social proof" that encourages people to join in on something. It's one thing for you to tell people to sign up for a campaign, but it's another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information. 

Every ESP will give you tools to create an opt-in form for your site. Generally speaking, the less information you ask for (at this initial stage, at least), the better. The more information you ask for, the less likely your prospect is to complete the process. You’ll obviously need to ask for an email address, and I also highly recommended that you ask for a first name so you can personalize your emails. However, asking for any information beyond these two fields can decrease conversion rates significantly without adding much valuable data.


When you build a list, there are benefits that come with your subscriber base. You have the opportunity to track your emails (who received them, who opened them, etc). You can separate your list and segment it to those who want to receive certain emails or specific information. But more than anything else, you have a list of people who want to read your emails. Those can refer their friends to your business and help it grow through word of mouth.
That’s why it is important to have a Privacy Policy and Terms of Use readily available on your site, and even a disclaimer before they sign up for anything. Not only is this good business practice, it’s also required by Google, Amazon, Facebook, Twitter … pretty much every major company whose services you will be using to promote your business. Oh, and it is required by most governments.
Of course, getting people to read your content is not what this blog post is about – it’s about getting people to join your email list. Because of this, let’s focus on ways you can build your email list, when it comes to your own blog. It is important that you have all of the above down before you start promoting your content, or else your efforts might be in vain.
Considered a form of interruption marketing, interstitials are any page or pop-up that forms a roadblock to users’ path to content, either by displaying over the content or interrupting it. Users have no choice but to interact with the display before they can proceed. Forbes was a classic example of the “before” interstitial (also known as a “prestitial”).
When they click on the link, they are taken to a landing page that has strong copy that reveals the biggest benefits of your product or service. Show the prospect how their life will change. You want this landing page, also called a signup page or squeeze page, to be short and to the point. (It is possible, of course, to just send them to your main website. But it could be distracting with all the links and different pages.
informative and the e-book looks useful. Although I thought I remember Kyle saying in the "get started" video that there wouldnt be any upselling. I suppose you can't have a successful online business without additional products offered. I just hope, as a recent subscriber, that I get more than just the cursory description of important components for the price of the subscription. Good lesson though.

This is ideal if you’ve got an actual business to run, or maybe you have a day job and this is your side project. It’s simple enough to dedicate a few hours per week to showing up and creating content. Over time your site’s authority will increase in the search engines, you’ll develop word of mouth from your fans, and things will slowly pick up the pace.
Considered a form of interruption marketing, interstitials are any page or pop-up that forms a roadblock to users’ path to content, either by displaying over the content or interrupting it. Users have no choice but to interact with the display before they can proceed. Forbes was a classic example of the “before” interstitial (also known as a “prestitial”).
Traffic for list building is a topic that has really frustrated me at the hands of the so-called Internet Marketing gurus. I have heard so many ideas and implemented a mishmash of them. Maybe I should go back to all my notebooks and try to condense everything that has been said and try to distill my own strategic framework out of it all. These are some of the things that stick in my mind:
Visitors to your website might overlook the call to sign up that you have at the top of every page, but it’s harder to ignore a lightbox or pop-up. Scroll boxes pop up on visitors’ screens after they’ve scrolled down a certain length of the page. The box encourages them to sign up for your email list. They can be effective for encouraging a user who’s already shown interest in your content (by staying on the page long enough to scroll) to sign up for your email list.
Brilliant! I know I probably shouldn’t be writing all just love what you’re saying here. But “love” what and “how” you are saying this here. I haven’t done the email thing yet, it’s something I’m ready to do and would benefit from too. But reading this today – found myself wanting to say, I would have wrote that – I want to copy and paste and tell others because you saved me the answer to myself being asked how do you do it Jane or errrrr zJayne!
It used to be that marketers were set on building the largest email list possible, and many companies continue to boast about their “thousands” of subscribers. In order to stay competitive, marketers have tried tons of tactics to grow their lists, from pop-ups, to coaxing emails from lead gen assets, to running contests on social media that require an email address to sign up.
For example, Crew, a company who matches companies with hand-picked freelancers, offers a number of different side projects to their customers, including things like a calculator to help people figure out the cost of an app they want develop, a collection of free stock photos, and a list of what they call ‘unicorn’ coffee shops to work from that have the ultimate combination of working perfection: good coffee, good wifi, and plenty of outlet plugs.

In this context, I guess each post can’t be thought of in isolation, but in terms of a mini content ecosystem that comprises of a great blog post optimised for on-page SEO, an upgrade to that post tailored for that specific content, various on-page email conversion points including an exit pop-up or similar -and then you combine all this with your off page link building and outreach efforts. That could be over 5,000 words of content all in just that one package.
It’s important to note that you won’t be collecting names or sending out emails by hand, one email at a time. You’d soon be overwhelmed by the volume! You can use systems like Constant Contact, Get Response, AWeber, and Campaign Monitor to manage your email lists and broadcast your emails. Systems like this can also track leads, opt-in rates, sales, open rates, click-through rates and other important stats.

I would agree with that statement and here’s why you should too. According to research from the Direct Marketing Association (DMA) email returns $40 for every $1 spend on average. In addition, the same study found that email marketing has a buy rate 1000% higher than social media (such as Facebook and Twitter), and double that of organic search engine marketing (SEO).
You could have an ad or post on Facebook, a pay-per-click ad, a banner ad, a video on YouTube…. Whatever it is, you’ll have a compelling message that, hopefully, convinces the prospect to click your link to get more information. It often helps to include a limited-time offer of some sort, to create urgency. You should include a link on whatever type of ad you use.
Your list should be your total collection of contacts, so you should only need one overall list. If you still choose to create multiple lists, be aware that lists are independent of each other. They don’t share data or contact information. For example, if [email protected] is in two of your lists, we count that as two people. It’s almost always best to have a single list, and use our list organization tools to separate and manage contacts.
Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.
I am a newbie too. For what your getting is free, it is great information. If you sign up for example with a weber they have their people that will assist you on setting up the auto responder. I felt it was very clear and easy to understand. If you do have questions you can also google it and they have great resources to be able to clarify it, or as Kyle said earlier in the introduction. One of the promises he asked of us all, is to ask questions.
4) Try reusing the PLR content in a different media. For example, if you purchased a PLR ebook, open up audacity and read the book. Export it and you now have an audio version of the report. Likewise, you can create a video slideshow with the content and record your screen as you present the content. Reworking the content in a new media makes your version completely unique over every other version available.

Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.


Your best bet will be to give away something that’s valuable to your target market; for instance, a high-value digital asset on a niche topic. You can give away products (we’ve all seen contests where the prize is a free iPad or gift certificates), however this strategy often leads to entrants who are more interested in the money than in what you have to offer.
There are tons of websites and publishers out there that cater to your audience -- and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter.
Start by asking “What do we want to send? What automation do we want to do? What personalization do we want to do?” Then work backward based on those goals. In order to increase the quality of your list, you must assess where you’re at, and make some goals about where you’d like to be. Once you’ve figured out the current state of your list, you can then build a strategy from the ground up.
To put these numbers into context: a myriad of data compiled on Twitter shows that the average click-through rate rarely tops 1.64 percent. Without paying for promotion, the average Facebook post is even worse. This is compared to email open rates, which hover around ~20% for many industries and can go up to as high as 40, 50, and 60 percent (and beyond!).
great info...... This is all very useful. I am so glad that I found this site. I am getting so happy about all this. My next thing is to make a squeeze page.I do have a question though. When I am making my pg does the free product that I am promoting to get the email of people have to do with the product that I am going to be using the mailing list to promote? Thank you very much.

If you choose a product everybody wants - like an iPad or an Amazon gift card - then you’re risking driving unqualified leads to your list. You don’t want to end up having to pay to have a bunch of unengaged people on your email list who aren’t interested in your topic and who will just unsubscribe the second you send them the next email and they haven’t won the giveaway.
As Social Media has evolved, social media has become the free traffic home for the content one creates. What is really neat about Social Media is it is not that hard to profile the people you want to reach and to reach them. The platforms provide tools to make that easier and one can get away by just following what other people in a niche do. Follow them and craft better messages and better content than they do and you can grab (or leverage) their prospects.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
This is super actionable and thorough. I find the difficult part is coming up with an actual series for the autoresponder, and moving people towards a sale, vs saying “oh, that was nice.” I find many articles devoted to the lead magnet and landing page, without much attention on the autoresponder series – which can actually trigger a sale. Thank you for sharing your email template.

Aweber seems quite expensive comparatively speaking, especially to those who are just starting out as beginners. From what i have read and the general impression that I get from the many members in the community, is that not everyone is so fortunate and able to afford an Autoresponder such as Aweber. There are the lesser expensive ones and then there are the free ones. I have an interest in one paricular free Autoresponder named Listwire. From the reviews that I have read, Listwire comes up trumps and its pretty reiable.. Can I suggest that for us beginners, rather to start with something like Listwire and once you get the hang of things, to then invest in a paid Autoresponder? Will appreciate feedbacks. Thanks.
Aweber seems quite expensive comparatively speaking, especially to those who are just starting out as beginners. From what i have read and the general impression that I get from the many members in the community, is that not everyone is so fortunate and able to afford an Autoresponder such as Aweber. There are the lesser expensive ones and then there are the free ones. I have an interest in one paricular free Autoresponder named Listwire. From the reviews that I have read, Listwire comes up trumps and its pretty reiable.. Can I suggest that for us beginners, rather to start with something like Listwire and once you get the hang of things, to then invest in a paid Autoresponder? Will appreciate feedbacks. Thanks.
We recently personalized an email campaign based on subscriber’s individual location. We created different images for people in the UK, USA, and Australia and tested them against a generic version (with just one location-agnostic image) to see if personalized images worked better. By making the images in our email campaigns personalized to the subscriber’s location, we were able to increase our email click-through rate by 29%.
Well, once your guest post is accepted on a site, you’ll often have the chance to create something known as an ‘author bio.’  In this section, you can mention that you have some complementary content available. This is often known as a ‘content upgrade.’  If the content you’re giving away is highly related to the blog post, you’re going to increase the odds of conversion rates being high.
This practice gives users the option (or forces them) to agree to receive email from third parties. Co-registration is very risky and should be used with caution because it can be confusing to recipients if they did not remember leaving boxes checked and accidentally signed up for emails they did not expect. This can easily lead to spam reports and corresponding email deliverability issues.
Building an email list is not an easy task. However, it is an extremely effective marketing strategy. In fact, email marketing is 40 times more effective at converting prospects into customers than social media or any other online medium. The reason why you should do it, then, is to create engaged contacts who will turn into loyal (paying) customers.

Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
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