In this context, I guess each post can’t be thought of in isolation, but in terms of a mini content ecosystem that comprises of a great blog post optimised for on-page SEO, an upgrade to that post tailored for that specific content, various on-page email conversion points including an exit pop-up or similar -and then you combine all this with your off page link building and outreach efforts. That could be over 5,000 words of content all in just that one package.
Appropriately ending our discussion of opt-in forms is the exit-intent popup. As the name implies, these pop-ups show up when users display a behavior indicating their intent to leave the page. Triggers for exit-intents can be rapid mouse movement toward the top right of the screen (where the close button typically is), clicking on off-page links, set on a timer, or activated on scrolling.
I think what Brian and the testers are missing is that 15k is neither big enough to be impressive nor small enough to be inviting. It’s not a number that works effectively as social proof, and while I can’t test it out myself, I believe, based on evidence for social proof around the web, that DIYthemes would have had much better success with a combined number in the 50k+ range as mentioned above.
When I was first starting out online, the slow and steady way is how I built my list. It’s the default way to build up an audience, and it’s not bad but it does take time. This is a perfect strategy to help you build your traffic and list over time, because it’s consistent: you create content, blog, guest post, apply SEO techniques, get word of mouth, and repeat on a regular basis.
Now that you’re all set up to starting collecting emails, the fun part begins (when I say ‘fun’, I actually mean ‘hard’). If your site receives a good amount of traffic and you have a truly compelling offer, this shouldn’t be too difficult. However, if you’re like most business owners, you’ll need to look outside your own audience to start building your list.
The subscription widget is a no-brainer when it comes to maximizing your website for lead generation. Visitors are already interested or engaging with your brand, and email is a great next touchpoint for sharing non-promotional, value-adding content. It’s a free resource and a low commitment way for your prospective clients to get to know your brand.
Brilliant! I know I probably shouldn’t be writing all just love what you’re saying here. But “love” what and “how” you are saying this here. I haven’t done the email thing yet, it’s something I’m ready to do and would benefit from too. But reading this today – found myself wanting to say, I would have wrote that – I want to copy and paste and tell others because you saved me the answer to myself being asked how do you do it Jane or errrrr zJayne!
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
Hi Leo. Frank here and thanks for getting back to me. I thought an autoresponder had to host your site to manage your mail outs and your website. I looked at your website. I think your site is very good, seems to be put together well and very informative. Is your code embedded in your opt in form, and does Aweber collect and manage your list? As you can tell, I do not know very much about autoresponders and how they work. I have Global Virtual Opportunities (GVO) as my responder and I am still trying to learn how to use it. But any way Leo I really appreciate your help. To Our Success..............Frank
Calls to Action Should you tell people to click right away or save the CTA for further along in the email? Should the button/link say “Click Here” or “Find Out More”? When it comes down to getting people to take action (the most important part of marketing), you simply must test a variety of elements to improve conversions, as this is one of the worst elements to leave to guesswork!
One of the reasons I signed up with WA is because I was having problems filling out the info on Aweber. I couldn't figure out where my affiliate link was supposed to go. I still don't know. I've listened to YouTube tutorials then when I try to do what they say I get confused or have questions and there is no one to ask. One day I'll see the live chat button the next day it's gone. I know it's me but it is so frustrating.