I’ve tested the Welcome Mat and Smart Bar apps as well but they didn’t produce anywhere near the conversion rate of the List Builder and Scrollbox apps (note: that doesn’t mean you shouldn’t test them on your site… it’s just that they didn’t perform that well on our site with the setup we used so we removed them so not to distract the visitor too much while we figure out new ways to test them).
Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
If you don’t wish to adopt any of the above-mentioned strategies to build your email list, you can also use blogger outreach programs and software that help promote your company, product or service. They post about you on their site in exchange for product, payment or any service, as a result of which you get mentioned in several places online which is likely to create email traffic for you.
Quality subscribers (those who opted in to your emails and those who open, click, forward, and reply to your emails) are way more valuable to you than a BIG list of uninterested subscribers. Those uninterested subscribers can do real, long-term damage to your email marketing program. They’re the ones who are more likely to unsubscribe or mark your emails as spam.
To be honest, this is the first time I am on this site. I have been blogging since early 2012 but never paid so much attention on list building like I am doing now. Anyway I was just checking few articles (mainly how to guides) on list building. Landed on this page and now I know some of my mistakes that I have been making to create a list. Thanks for all the tips and they are really helpful for me.
Also important for the growth of your business is that you’re always adding new customers. That’s what’s going to grow your revenues and make your business profitable. You can never stop generating new leads, because old leads will fall off the list or start ignoring your emails… and many will never buy. So it’s key to not let your list stagnate: Keep it fresh with an infusion of new names, all of whom are potential buyers.
I found that building a buyer’s list and not a freebie seeker’s list made all the difference in the world of being online part-time as a hobby, to going full-time which I love. It allows me the freedom to take my family members to doctor’s appointment or meet my sister for lunch, when I want to. It’s a beautiful thing. Thanks for sharing! I shared some of your images on my Pinterest profile =). Kristie
The subscription widget is a no-brainer when it comes to maximizing your website for lead generation. Visitors are already interested or engaging with your brand, and email is a great next touchpoint for sharing non-promotional, value-adding content. It’s a free resource and a low commitment way for your prospective clients to get to know your brand.
Always remember to customize your messages to blogs in your market and provide them with high quality, unique articles that help their audience and readers. If you do that, you will succeed with guest blogging if you apply it consistently in your business. Every month, you should be posting at least 2-4 guest articles on other sites to see consistent results with this method.
If you need to grow your email list quickly, there are a number of services that will allow you to rent or purchase email names. However, doing so comes with several risks. Most list purchases or rentals are somewhat expensive, and you may not make your money back as quickly or as regularly. Additionally, a rented or purchased list means that you are buying email addresses of individuals who have not been exposed to or shown and interest in your brand or product. This may mean that they are less likely to respond to your email, and may even mark your email as spam. This could create domain reputation problems for you with future email sends. Finally, if you do choose to rent or purchase a list, be sure to use a credible agency. If you rent or purchase a list that includes a high number of bad email addresses that will bounce or be undeliverable, you will incur sender reputation penalties that will impact your ability to email market moving forward. While buying or renting an email list can help to quickly grow your email list and show returns, proceed with caution when soliciting and buying lists.
You can’t begin to personalize your campaigns if all you have is an email address, so work to figure out what data you already have. Do you have information on past purchase behavior, length of time on your email list, customer status, or geography? All of these areas can be leveraged for personalization, which will, in turn, improve list quality. Where does this information live? Is it in your CRM, e-commerce platform, or somewhere else? Integrations can help you combine your email list with outside information.
Well, once your guest post is accepted on a site, you’ll often have the chance to create something known as an ‘author bio.’ In this section, you can mention that you have some complementary content available. This is often known as a ‘content upgrade.’ If the content you’re giving away is highly related to the blog post, you’re going to increase the odds of conversion rates being high.
The best part of the platform is it has a free version which one can use to run your own ads with credits from reading and rating ads. The free way to start is to use the ads surfing as a way to learn how to write good ad copy (headline less than 25 characters plus a message less than 60 characters) and good landing pages. Just follow what the 5 star ad writers do and build that into your free credit ads – keep doing this over and over until you are ready to go Pro. I use the paid Pro version at $19.95 a month which gives me 10 Pro ads which I can deploy without needing credits. Any credits I collect are applied to Credit ads that I run as well.
Integrations can help you marry data from your CRM with your email lists. Contrary to popular belief, you don’t need a developer to help you improve your lists. Automation and personalization are now totally accessible for the DIY marketer, and you don’t need to be using an enterprise-level tool to effectively do automation and personalization. Campaign Monitor integrates with CRMs such as Salesforce, Zapier, Sage, and many others. It also integrates with e-commerce platforms such as Magento, WooCommerce, Shopify, Eventbrite, and more.
Solo ads is essentially a method of paying someone to mail to their list for you. I don’t do this very often anymore but it is a very very effective way to jumpstart a list. If you followed along to a previous 30 day challenge I did on my old blog, Business & Blogs, you would have seen me go in to great depth about how I gained almost 1,000 new subscribers through solo ads alone.